Archive: March 1997

Maximizing the World Wide Web as a key place to establish a rapport and relationship with the media can be a tricky thing: On the Internet, you can keep journalists abreast ofwhat your organization or… Continued

Executives at Ruder Finn, a 50-year-old New York PR house, were faced with an unusual challenge when they learned March 20 that a Ruder Finn senior VP and a former account representative were charged with… Continued

This week, we look at two incidents that highlight issues of cultural diversity. The first is Reebok and how its embarrasing choice of the name "Incubus" for a sneaker triggered a flood of jokes, and… Continued

Lisa Manahan has been promoted from PR director to communications director at Ambit Marketing Communications, Fort Lauderdale. (Ambit, 954/462-1111) CTIA named Jeffrey Nelson as its director of news media relations. Nelson was VP at Nichols-Denzenhall… Continued

Many people outside of the New York fashion scene may not know that the fashion industry cares about much more than just giving consumers something to wear. The Council of Fashion Designers of America, (CFDA)… Continued

April 2-4: Softbank Exposition & Conference Company, "JavaOne: Sun’s Worldwide Jave Developer Conference," San Francisco, 415/578-6900. April 4: Effective Communications Group, "Effective Feature Writing Seminar," Princeton, N.J., 201/444-3147. April 6-11: Columbia Business School, "Sales Management,"… Continued

Wirthlin Woldwide Ventures Into Singapore with Alliance Singapore, one of the hottest growing PR markets (See PR NEWS, Feb. 10, 1997), has attracted a leading international strategic research and consulting firm: Wirthlin Wordlwide. The office… Continued

For those PR practitioners who have been rebuffed by disinterested journalists, PR NEWS offers this look at what one PR practitioner went through after pitching a story to the Reno Gazette-Journal. What follows is Reno-based… Continued

220 E. 42nd Street, 9th Floor New York, N.Y. 10017-5806 Phone: 212/210-0100 Editor’s Note: As PR increasingly becomes meshed with advertising and marketing, PR practitioners are getting a first-hand view of how these other disciplines… Continued

Despite the benefits of being able to bring the office home, some aspects of the corporate environment simply can’t be shared by a homebound telecom-muter. So what does this mean for in-house PR or communications… Continued