220 E. 42nd Street, 9th Floor
New York, N.Y. 10017-5806
Phone: 212/210-0100
Editor's Note: As PR increasingly becomes meshed with advertising and marketing, PR practitioners are getting a first-hand view of how these other disciplines work. In this issue, we got the scoop from editors at Advertising Age about what they want and need.
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SECTIONS |
EDITORS |
DAYS TO CONTACT/ DAYS TO AVOID |
METHODS |
COMMENTS |
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News Here's a sampling of some recent Ad Age coverage: a brief about actions taken by a disgruntled employee who left an advertising firm because of alleged racism; corporate re-imaging, including what's being done by Nissan to buddy up to customers; and Taco Bell's taste for a more sophisticated customer. |
News Editor: (based at Chicago office) Dan Lippe, Phone: 312/649-5200 Fax: 312/649-5331 Address: 740 Rush Street Chicago, Ill. 60611-2590 |
Pitches should be made Monday through Wednesday and never - unless, of course, it's breaking news - on Thursday and Friday since those are deadline days. The pub is put to bed Monday morning. Also, Lippe's most receptive during the morning. |
Lippe prefers faxes and says it's rare that he'll welcome a call since he usually doesn't have time to engage in conversation. Your best tactic to make a plug is to send a fax and hope someone calls you back if you give editors a one-of-a-kind piece. "Don't call me and ask me if I've gotten a fax - that's ancient history," Lippe says. |
Lippe says most of the calls he gets from PR practitioners aren't worth the time they take up because he wants concise pitches in writing. "A call isn't necessary because you should make your case with a fax," Lippe advises. Lippe gets a potpourri of news - from personnel announcements and bits about fledgling businesses to releases about trendy ad campaigns and just-released market research data - but then he filters the news to beat reporters and section editors. |
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Business In addition to cover stories and main news articles, the publication also provides snapshots of other news, including account wins and losses and its World Wire feature. |
Industry News Reporter: Mark Gleason Phone: 212/210-0183 Fax: 212/210-0200 |
Contact Gleason during the first part of the week - but not on Thursday or Friday since those are production days. |
Gleason prefers that press releases are sent by fax and that calls aren't made unless they're a must. He sifts through about 100 faxes a day and generally gets about 10-20 calls (most are messages on his voicemail) that he rarely returns. |
Gleason says: "It bothers me when I get calls from PR people who aren't familiar with the publication and don't have a sense of the kinds of stories we do...Our news has a very tight focus" and he says pitches made to Ad Age should mirror that. |