Archive: March 1997

CIGARSir International, a division of The Critical Solutions Group Companies, surely wanted to make friends – not enemies – when it announced March 12 that it planned to donate to cancer research organizations 3 cents… Continued

Newsweek’s Pearson to Go to Time Next Month Diana Pearson, communications director at Newsweek, will leave her post April 8 to become public affairs director at Time. Time’s call to hire Pearson – who said… Continued

Two Atlanta-based PR houses accustomed to generating publicity for others – and not themselves – will face a new kind of media spotlight beginning today. This time, Manning, Selvage & Lee (MS&L) and Jackson Spalding… Continued

Alternative Medicines Gaining Popularity Marketers may want to look at holistic marketing, considering that one in 3 Americans now turns to alternative healers, say pollsters. A recent Gallup survey has reported that visits to holistic… Continued

Quebec Embarks on Major Ad Blitz Promoting Health Reform The Quebec government is spending $1.9 million on a two-month advertising campaign to promote its reform of the province’s healthcare system – including the closing of… Continued

The federal government’s issuance of a model compliance plan provides healthcare marketing executives with an important opportunity to help their companies develop compliance programs that can limit their possible exposure for criminal or civil liability… Continued

In 1995, after a meningitis outbreak developed in the community of Norfolk, Va., a high school boy died and the community panicked due to lack of information about the disease. Local health system marketers came… Continued

Consumer healthcare PR practitioners have found, indeed, that "some things in life are free" as the traditional advertising method of offering free samples has become wildly successful on the Web. An informal look at the… Continued

To create a corporate brand after a merger means forging a perception that leads the customer to believe that the new company and the products and services it offers are worth more than its competitors.… Continued

1. Do not send the half-inch or VHS tapes that most people use on their VCR machines at home. The quality of this inexpensive format is not acceptable to most TV stations or cable operations.… Continued