Stone, August, Baker & Co. Public Relations, Troy, Mich., has added what the business is officially calling its Yellow Pages Department to further leverage its marketing services. Instead of having to outsource work, the department… Continued
Archive: February 1997
JOURNALISTS GOING ONLINE MORE FOR INFORMATION
February 24th, 1997 by PRNEWSOver a third of 600 newspaper and magazine editors reported that staff members go online every day, according to a "Media in Cyberspace" survey released Feb. 19 by the Columbia University Graduate School of Journalism… Continued
TAU LAUNCHES PR BUSINESS
February 24th, 1997 by PRNEWSJoel Tau, former head of media and association relations at Zeneca Pharmaceutical, Wilmington, Del., launched his own PR firm Feb. 3. The new company, Joel Tau Communications Inc., Wilmington, Del., will provide PR services for… Continued
OGILVY ADAMS & RINEHART HEADS OVERSEAS AWARENESS CAMPAIGN
February 24th, 1997 by PRNEWSThe European Commission’s Tacis Programme – a $3.5 million awareness-raising and communications endeavor targeting the former countries of the Soviet Union – has chosen Ogilvy Adams & Rinehart, Brussels, to head the PR facet of… Continued
BOZELL WORLDWIDE ACQUIRES AD HOUSE KAMSTRA
February 24th, 1997 by PRNEWSBozell Worldwide, New York, acquired Kamstra Communications, a $35 million advertising and marcom agency in St. Paul, Minn., for an undisclosed amount. Kamstra will be renamed Bozell Kamstra and will become the business-to-business unit of… Continued
CRISIS MANAGEMENT PLANS ON THE MINDS OF CEOs NATIONWIDE
February 24th, 1997 by PRNEWSAn increasing number of senior-level managers are taking crisis management to a new level, assigning daily responsibilities for staving off potential crises and implementing a sort of triage of well-defined PR and marketing roles in… Continued
DOCTORS ARE QUIETLY ASSISTING IN SUICIDES
February 20th, 1997 by PRNEWSYour doctors may be assisting in more suicides than you realize, according to a study in last week’s New England Journal of Medicine. A group led by clinical psychologist Lee Slome reports that in a… Continued
WOMEN ARE MISSING BASIC FACTS ON CONCEPTION
February 20th, 1997 by PRNEWSMarketers may want to step up their sexual educational programs, as results from a recent survey illustrate a misunderstanding by many women about when conception can occur. The good news, however, is that women are… Continued
THE NEWS MONITOR
February 20th, 1997 by PRNEWSHealthcare Marketer Authors Book On Contraception Considering that last week was the official Sexual Health Week, healthcare marketer Percy Skuy’s new book, Tales of Contraception has hit the market at the right time. The book… Continued
RUDER-FINN WINS WITH NEW MERGER IMAGE CAMPAIGN
February 20th, 1997 by PRNEWSLast year, when newly merged pharmaceutical companies Ciba and Sandoz created a new company, Novartis, it decided to brand the company without mentioning one of the company’s more than 1,500 well-known products — including Ciba… Continued