webinar

Breaking Down the Silos Between Marketing and PR

Speakers | Speaker Preview | Access | Questions | Who Should Attend?

At PR News’ April 23 webinar, our experts will share with you best practices for breaking down the barriers between marketing and PR for the benefit of the organization. Although marketing and public relations meet different needs, they have to work together. The best brands and companies find a way to align the two, and you can as well.

Marketing and PR each play substantive roles in accomplishing your company’s goals and objectives. These major external functions share common ground with regard to publicity and consumer and media relations, but they remain distinct. Marketing traditionally has focused on driving sales to customers while PR has traditionally been geared toward building reputation and trust. PR and marketing campaigns are also measured by different metrics.

At this Webinar, you'll learn how to:

  • Understand the discrete functions of public relations and marketing
  • Learn what a CMO thinks about on a daily basis
  • Create an environment where public relations and marketing practitioners can work together
  • Communicate about the new ways the two functions overlap today
  • Solve problems when PR and marketing disagree
  • Start a dialog that is complimentary, not confrontational
  • Specify who is responsible for the different parts of communications strategies
  • Define who owns what on social media
  • Keep the ultimate goal of satisfying customers top of mind

Webinar Speaker

Grace Leong
CEO + Partner
Hunter Public Relations
@HunterPR
@GraceTLeong		 Allison Robins
Director of Public Relations
Zumba Fitness
@Zumba
@allison28
Havilah R. Ross
Marketing Communications Manager
Six Flags America
@SixFlags
@HavilahRRoss		 Moderator:
Brian Greene
Writer/Editor
PR News
@bw_greene

Speaker Preview

"In today's fast moving industry, you need to think big picture and see projects through multiple lenses. PR is no longer just about landing that big editorial but also how you will take that story and build it through many channels. We are in a digital boom and content is at its center." - Allison Robins, Director of Public Relations, Zumba Fitness "Marketing & PR can work cohesively through communication and honesty to promote good business. Let go of preconceived ideas and egos." - Havilah R. Ross, Marketing Communications Manager, Six Flags America

"The shortest path to breaking down silos between marketing and PR is to think more like a marketer, and put yourself in the CMO’s chair. By better understanding their business challenges, you’ll be better equipped to offer meaningful solutions from the PR tool box." - Grace Leong, CEO + Partner, Hunter Public Relations

Questions and Fees?

Registration Fee: $375 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

Certificate


Personalized Certificate for
All Attendees

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

How Does the Webinar Work?

View the list of complete requirements and instructions for how to access the webinar here.