Social Media Hot Shots: Leveraging Snapchat, Instagram Direct & More
($379 per site - CDs available for purchase)
Webinar presenters Dana Wasilewski, strategic platform planner for Edelman Digital, Whitney Kelly, manager, social media content strategy for Hyatt, Jeff Petriello, producer/creative for Mashable and KC Geen, social media manager for GrubHub Seamless, will look at the trend toward private sharing of visual content and the ephemeral nature of Snapchat content, and the opportunities these platforms hold for brands and professional communicators.
At this Webinar, you'll learn:
- How to determine if Snapchat, Instagram Direct and other “private” image-sharing platforms are right for your brand
- How to get started on Snapchat and Instagram Direct
- What opportunities "ephemeral" messaging platforms like Snapchat hold for brands
- Which brands are successfully using Snapchat and Instagram Direct
- How to use these platforms for brand-building contests
- How to humanize your brand's social communications with direct messaging apps
The social web keeps changing, and your digital communications strategy needs to keep changing as well. You'll hear tips on how to get started on Snapchat and Instagram Direct, do’s and don’ts and real-world case studies of brands that are already adapting to trends in visual content sharing. Get the inside scoop on how online audiences are increasingly preferring to share and receive visual content with controlled lists of followers.
Webinar Speakers
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Jeff Petriello |
 Dana WasilewskiStrategic Platform Planner Edelman Digital @EdelmanDigital |
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Whitney Kelly Manager, Social Strategy and Activation, Hyatt @whitkel |
 Moderator:Steve Goldstein Editorial Director, Events PR News @SGoldsteinAI |
The hot social app Snapchat has captured the passion of younger demographics, which are drawn to the ability to send “snaps” to a controlled list of recipients and to set a time limit on how long recipients can access the snaps; according to CNET, Snapchat users upload 400 million photo and video messages per day. Rebuffed in his offer to buy Snapchat, Facebook CEO Mark Zuckerberg launched Instagram Direct, Facebook’s own direct image messaging platform. And this is just the beginning of a new age in directed social messaging.
Questions and Fees?
For questions regarding this Webinar, contact Jessica Placencia at [email protected]; 301-354-1641.
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Registration Fee: $379 per site - CDs available for purchase
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
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