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Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully… Continued

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued