Yesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued
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When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony Silber9 Habits of Highly Effective PR People
February 10th, 2014 by Diane SchwartzThere are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued
McDonald’s Makes Point of Repairing Its Service Issues in Public
November 15th, 2013 by Richard BrownellThe solution McDonald’s crafted to its customer service problem is a great example of effective communications.
Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster
October 21st, 2013 by Brian KellyThe contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to.
Anthony Weiner Doesn’t Have a PR Problem
July 25th, 2013 by Diane SchwartzNew York mayoral candidate Anthony Weiner, also known as Carlos Danger in the sexting world, issued an apology this week after more salacious text messages surfaced between him and a twenty-something Indiana woman. The messages… Continued
U.S. Brands Questioned in Bangladesh Factory Collapse
April 26th, 2013 by Tony SilberTraditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka. And… Continued
Weiner Returns to Twitter: Some Tips For Him (And Other Rehabbing Brands)
April 24th, 2013 by Lucia DavisAnthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.
Another Hacked Twitter Account, Another Warning for PR execs
April 23rd, 2013 by Matthew SchwartzDow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.
13 Tips for Effective Crisis Management
March 19th, 2013 by Bill MiltenbergCrisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.
Netflix: Who Am I? Why Am I Here?
February 16th, 2012 by PRNEWSAfter another round of bad news, Netflix seems to be switching gears once again, and is perhaps sending a message to customers and investors that it is unsure of its own identity. On Oct. 24,… Continued