PRNEWS Resource Library

Our real-world examples give you the perspective you need to solve your toughest challenges.

Influencer Marketing
  • Gen-Z, NIL, pay equity

    Leveraging NIL for Pay Equity

    How H&R Block inserted itself into a cultural conversation to drive change.

  • association, Gen-Z, shoestring budget, sweepstakes

    Leaning into Generational Trends

    How the National Peanut Board used home decor inspiration to remind its target audience to eat peanut butter.

  • humor, UGC, video

    Using Humor to Raise Awareness

    How D’s Keys increased sales with influencer marketing and user-generated content.

  • Gen-Z, NIL, pay equity

    Leveraging NIL for Pay Equity

    How H&R Block inserted itself into a cultural conversation to drive change.

  • celebrity, PSA, storytelling

    Forgoing Paid Actors in a PSA

    How Sandy Hook Promise launched a PSA on Good Morning America and Katy Perry’s social channels.

  • healthcare, local strategy, PSA

    Forming a Smoker Cessation Campaign

    How the American Lung Association embraced a local strategy to drive people to quit smoking.

  • cross-platform marketing, customer service, healthcare

    Using Social Media to Save Lives

    How Rite Aid worked quickly to build a social engagement program to serve changing customer needs.

  • food insecurity, local strategy, nonprofit

    Localizing a National Crisis to Support the Hungry

    How Feeding South Florida brought a global crisis to a personal level.

  • airlines, celebrity, customer service

    Keeping an Issue Contained to Social

    How American Airlines effectively used social media to respond to customer complaints, even when that customer was a celebrity.

  • mental health, nonprofit, thought leadership

    Positioning a Youth Organization to Stand Out

    How the Boys & Girls Clubs of Central Ohio embraced community outreach to double its membership and impact.

  • nonprofit, petition, policy, webinar

    Embracing a Cross-Functional Team

    How Farmer’s Footprint worked on a shoestring budget to raise awareness of a top-performing Change.org petition.

  • diabetes, gamification, healthcare

    Promoting Inclusivity through Gaming

    How Insulet leveraged Animal Crossing: New Horizons to create awareness for those with diabetes.

  • crypto, integrated PR, vending

    Breaking through the Noise with Industry Firsts

    How Neon used an integrated campaign to drive awareness for NFTs.

  • integrated marketing, repositioning, video

    Introducing a Mascot to Bring a Brand to Life

    How Loretto created an integrated marketing campaign with a new face.

  • content, integrated PR, sweepstakes

    Breaking into a New Category

    How Sunkist used a sweepstakes to bring awareness of a new product from an established company.

  • mental health, nonprofit, thought leadership

    Positioning a Youth Organization to Stand Out

    How the Boys & Girls Clubs of Central Ohio embraced community outreach to double its membership and impact.

  • labor unions, multi-lingual, text communications

    Creating a Multi-Lingual Comms Architecture

    How LSG Sky Chefs created an adaptable comms architecture to provide information around workforce labor negotiations.

  • employee engagement, healthcare, nurses

    Using Diverse Stories to Reach a New Audience

    How Travel Nurse Across America upended the assumptions around healthcare travelers.

  • diabetes, gamification, healthcare

    Promoting Inclusivity through Gaming

    How Insulet leveraged Animal Crossing: New Horizons to create awareness for those with diabetes.

  • labor unions, multi-lingual, text communications

    Creating a Multi-Lingual Comms Architecture

    How LSG Sky Chefs created an adaptable comms architecture to provide information around workforce labor negotiations.

  • corporate partnership, e-sports, nonprofit

    Influencing Organizations to Support People with ID

    How Microsoft and the Special Olympics raised resources to support people with intellectual disabilities

  • crypto, integrated PR, vending

    Breaking through the Noise with Industry Firsts

    How Neon used an integrated campaign to drive awareness for NFTs.

  • CPG, emotional branding, out of home

    Using Emotion to Flip a Brand's Underdog Status

    How World’s Best Cat Litter broke through a competitive market by leveraging emotion.

  • auto, CES, technology, thought leadership

    Driving a CES Campaign for Auto Tech Dominance

    How Ford cut through the clutter of CES to shine a spotlight on innovation.

  • labor unions, multi-lingual, text communications

    Creating a Multi-Lingual Comms Architecture

    How LSG Sky Chefs created an adaptable comms architecture to provide information around workforce labor negotiations.

  • fundraising, healthcare, incentives

    Converting Work into Charitable Dollars

    How Klick Health incentivizes its employees to complete work under budget for social good.

  • business continuity, insurance, natural disaster

    Crisis Response with Internal Stakeholders

    How MassMutual helped its internal and external community during a natural disaster.

  • crypto, integrated PR, vending

    Breaking through the Noise with Industry Firsts

    How Neon used an integrated campaign to drive awareness for NFTs.

  • celebrity, PSA, storytelling

    Forgoing Paid Actors in a PSA

    How Sandy Hook Promise launched a PSA on Good Morning America and Katy Perry’s social channels.

  • nonprofit, reproductive health, thought leadership

    Securing Funding for Marginalized Communities

    How Public Health Solutions secured continued funding for its sexual and reproductive health in the midst of the Covid pandemic.

  • content, integrated PR, sweepstakes

    Breaking into a New Category

    How Sunkist used a sweepstakes to bring awareness of a new product from an established company.

  • cellulite, integrated PR, testimonials

    Meeting the Challenge of Skeptical Demo Groups

    How Merz Aesthetics broke through a crowded market to launch a new FDA-approved product.

  • B2B, humor, parking

    Grabbing Media at Low Cost

    How the Barnacle inspired the story of an industry evolution.

  • integrated marketing, repositioning, video

    Introducing a Mascot to Bring a Brand to Life

    How Loretto created an integrated marketing campaign with a new face.

  • Gen-Z, NIL, pay equity

    Leveraging NIL for Pay Equity

    How H&R Block inserted itself into a cultural conversation to drive change.

  • content, integrated PR, sweepstakes

    Breaking into a New Category

    How Sunkist used a sweepstakes to bring awareness of a new product from an established company.

Crisis Management
  • Invention in a Crisis: Lessons Learned from Creative Comebacks

    PR pros known for their creativity and PR pros known for their crisis skills don’t always run in the same circles. But...

  • PR Strategies for Handling the Business Implications of Unintended Crises

    Unintended crises have an impact on many stakeholders. These can include your customers, employees and investors, amongs...

  • Strategic Shield: Handling Pushback on Championing DEI and ESG

    PR professionals face unprecedented challenges in championing DEI and ESG initiatives for their organizations. Join our ...

  • Media Trends Shaping the Future

    Explore the significant influence of social media, influencers, podcasts, streaming platforms and more on media relation...

  • Adapting to New Media Norms

    Learn about strategies to make the most of evolving media platforms, new forms of content creation for PR pros within th...

  • Reputation Management for Influencers

    Bonnie Caver of Reputation Lighthouse explains how to mitigate risk, respond to negative comments and actions, and prote...

  • Ethical AI: Building a Governance Framework and Internal Guidelines

    According to the Institute for PR, ethical AI usage is a top concern for PR pros. And maintaining transparency and compl...

  • Social Media Governance

    Ashley Re of Wayne-Sanderson Farms discusses the importance of social media employee guidelines in protecting your organ...

  • Employee Activism on Social

    Rita Men of the University of Florida addresses best practices for using social media as an open forum to listen to empl...

  • Preparing Your Spokesperson for Crisis: Media Training

    This presentation will feature in-depth insights and processes with a professional media trainer. We’ll look at proact...

  • Emerging Issues for Brand Reputation in 2024

    Panelists discuss trends and emerging challenges in brand reputation and crisis management, including the impact of curr...

  • Optimizing Content for AI-Driven Search

    The proliferation of AI-generated content, originating from LLMs and beyond, i...

  • Ethical AI: Building a Governance Framework and Internal Guidelines

    According to the Institute for PR, ethical AI usage is a top concern for PR pros. And maintaining transparency and compl...

  • Leveraging AI for Creativity and Innovation: An OKCupid Case Study

    AI has the ability to augment human creativity through content creation, writing, idea generation, and more. Through the...

  • Employee Activism on Social

    Rita Men of the University of Florida addresses best practices for using social media as an open forum to listen to empl...

  • Strategic Shield: Handling Pushback on Championing DEI and ESG

    PR professionals face unprecedented challenges in championing DEI and ESG initiatives for their organizations. Join our ...

  • Writing with Inclusivity

    Hollin Nies of Vansary explains how to eliminate exclusionary language in your communications....

  • Practicing Impactful Allyship

    Melissa Vela-Williamson of MVW Communications; Meghnaa Tallapragada, of Temple University; Miri Rodriguez of Microsoft; ...

  • How Artificial Intelligence Is Changing—and Will Change—PR

    Experts from a variety of sectors discuss the state of AI adoption within the communications industry and the technology...

  • Ethical AI: Building a Governance Framework and Internal Guidelines

    According to the Institute for PR, ethical AI usage is a top concern for PR pros. And maintaining transparency and compl...

  • AI Tools for Workflow Integration

    AI tools have the potential to make workflows far more efficient—and the options available for PR professionals are mu...

  • Optimizing Content for AI-Driven Search

    The proliferation of AI-generated content, originating from LLMs and beyond, i...

  • Invention in a Crisis: Lessons Learned from Creative Comebacks

    PR pros known for their creativity and PR pros known for their crisis skills don’t always run in the same circles. But...

  • Protecting Your Brand Reputation From Narrative Attacks Created By Misinformation And Disinformation

    In the face of the World Economic Forum's 2024 Global Risks Report identifying misinformation and disinformation as the ...

  • A Primer on SEO Tactics, Tools and Measurement for PR

    Get an outline of the most up-to-date SEO tactics and tools for PR professionals. Plus, Lauren Meckstroth from The Abbi ...

  • The Metrics that Matter for Social Media Success

    Robyn Nissim of Social Proof Agency demonstrates the benefits and pitfalls of each metrics and show attendees how pairin...

  • The Value of Paid Versus Organic Post

    Carrie Strehlau highlights the dos and don’ts of when to go organic versus when to add some dollars behind the posts....

  • Leveraging AI for Creativity and Innovation: An OKCupid Case Study

    AI has the ability to augment human creativity through content creation, writing, idea generation, and more. Through the...

  • Media Trends Shaping the Future

    Explore the significant influence of social media, influencers, podcasts, streaming platforms and more on media relation...

  • Building Trust in a Mistrusted Media Environment

    Panelists will underscore the need to align media messaging with ethical standards and societal values, ensuring your co...

  • PR Strategies for Handling the Business Implications of Unintended Crises

    Unintended crises have an impact on many stakeholders. These can include your customers, employees and investors, amongs...

  • Building a Crisis Team: Your Practical Blueprint

    This session will provide attendees with the building blocks for organizing a strong team during a crisis in order to pr...

  • Invention in a Crisis: Lessons Learned from Creative Comebacks

    PR pros known for their creativity and PR pros known for their crisis skills don’t always run in the same circles. But...

  • Preparing Your Spokesperson for Crisis: Media Training

    This presentation will feature in-depth insights and processes with a professional media trainer. We’ll look at proact...

  • Building Trust in a Mistrusted Media Environment

    Panelists will underscore the need to align media messaging with ethical standards and societal values, ensuring your co...

  • SEO Fundamentals for PR

    Get an overview of the fundamentals of any SEO plan for communicators, including how to perform an SEO audit with techni...

  • What’s Up With Google’s Latest Algorithm?

    Are you caught up with Google algorithms? Learn about the newest updates from Google, tips on tracking algorithmic shift...

  • Optimizing Content for AI-Driven Search

    The proliferation of AI-generated content, originating from LLMs and beyond, i...