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Influencer Marketing

CPG, skincare, TikTok

Disrupting the Scroll on TikTok

How CeraVe nurtured long-term relationships with influencers and built fan engagement.

How a TikTok-Famous Skincare Line Disrupted the Scroll with Influencers

PRNEWS Staff

August, 2023

CeraVe challenged Coyne PR to drive year-round awareness of its skincare offerings. The team partnered with more than 70 influencers to produce more than 225 pieces of content to highlight their favorite products.

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healthcare, nano-influencers, nonprofit, video

Using Nano-Influencers to Influence

How the Center for Parent and Teen Communication utilized nano-influencers to change a narrative.

How a Nonprofit Changed the Narrative by Influencing the Influencer

PRNEWS Staff

August, 2023

The #SeeTeens campaign was developed to change the narrative surrounding the tween and teen years and have parents and their teens communicate more effectively with each other. The goal of the campaign was to expose nano-influencers to the Center for Parent and Teen Communication’s (CPTC’s) parenting content and encourage them to convey this framing to parents

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humor, UGC, video

Using Humor to Raise Awareness

How D’s Keys increased sales with influencer marketing and user-generated content.

Using Humor to Raise Awareness of a Live Music Oasis

PRNEWS Staff

August, 2023

Singing piano bar D's Keys hired Brand Paradise to infuse new life into its online presence, driving traffic and capturing the brand’s spirit through creative campaigns.Singing piano bar D's Keys hired Brand Paradise to infuse new life into its online presence, driving traffic and capturing the brand’s spirit through creative campaigns.

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association, Gen-Z, shoestring budget, sweepstakes

Leaning into Generational Trends

How the National Peanut Board used home decor inspiration to remind its target audience to eat peanut butter.

How Leaning into Generational Trends Impacted Sentiment fort Peanut Butter

PRNEWS Staff

August, 2023

To keep peanut sales growing, the National Peanut Board (NPB) and Golin wanted to ensure it remained relevant with Millennials and Gen Zers. The team decided to position peanuts in a culturally relevant source of design inspiration, in the form of wallpaper. More specifically, easy-to-use, peel-and-stick wallpaper based on the aesthetic trends popular among its targets.

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Gen-Z, NIL, pay equity

Leveraging NIL for Pay Equity

How H&R Block inserted itself into a cultural conversation to drive change.

Giving Female College Athletes a Fair Shot at Pay Equity

PRNEWS Staff

August, 2023

As the first NIL deals began, male student athletes were earning more than female student athletes at a rate of more than two to one. This provided an opportunity for H&R Block and Carmichael Lynch Relate to shine a light on the disparity. The team committed $1 million in sponsorships, tax services and support to female college athletes,

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CPG, fan engagement, video

Using Videos to Increase Brand Relevance

How Duck Brand gained media interest in a product that has been around since World War II.

How Influencers and 360-Degree Video Helped Duct Tape Fly High

Krista Baddour, Shurtech Brands LLC

January, 2017

Duck Brand wanted to show its audiences that duct tape remains relevant, while engaging new audiences unfamiliar with the brand. It did this through a content series hosted by two influencers on a road trip to gather creative stories featuring videos of the product in use.

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cellulite, integrated PR, testimonials

Meeting the Challenge of Skeptical Demo Groups

How Merz Aesthetics broke through a crowded market to launch a new FDA-approved product.

How an Integrated Campaign Met the Challenge of Skeptical Demo Groups

Rob Catlin, Merz North America, and Megan Driscoll, EvolveMKD

January, 2017

When EvolveMKD began working with Merz Aesthetics, its charge was to spread the word about its newest solution, Cellfina, to women and doctors, who could offer the procedure. Cellfina needed to overcome the market’s skepticism as being just one more new product that promises to fight cellulite.

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CPG, humor, parenting, relaunch, short-form, video

Leveraging Short-Form Videos to Drive Awareness

How The Clorox Company used humor and influencer marketing to reinvigorate an existing brand.

How a Major Brand Told a Relaunch Story without Paid Media Support

Jennifer Reilly, The Clorox Company

January, 2016

Glad found that once consumers purchased its Press 'n Seal product, they became extremely loyal users. The team set out to create a digital campaign that would communicate the product's benefits and differences. It did this by partnering with a parenting influencer group and highlighted how the product can make a parent's life easier.How a team used humor and influencer marketing to reinvigorate an existing brand

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contest, microsite, millennials

Winning on Social with Millennials

How the Cranberry Marketing Committee leveraged a new holiday to reintroduce a fruit to a younger generation.

How Cranberries Won on Social Media with Millennials

Michelle Hogan, Cranberry Marketing Committee

January, 2015

The Cranberry Marketing Committee (CMC) and Pollock Communications wanted to raise the cranberry’s profile with millennials by making it a part of Friendsgiving. To do so, the team created a social media campaign that included a photo-sharing contest tied to the holiday. CMC needed to figure augment its social media activities and forge relationships with millennial influencers.

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celebrity, healthcare, nonprofit

Leveraging Star Power for Health Education

How the American Kidney Fund leveraged a high-profile celebrity to raise awareness of kidney disease.

Leveraging Star Power to Create a Health Education Initiative

PRNEWS Staff

January, 2012

The American Kidney Fund (AKF) and Cone Communications created a national health education initiative to raise awareness of kidney disease and rally Americans to join the fight against it. The campaign was specifically focused on raising awareness of the leading risk factors, which were often misunderstood.

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contest, crowdsourcing, sustainability

Advancing Sustainability through Crowdsourcing

How Levi’s generated online conversation to help reduce environmental impact.

Crowdsourcing Contest Entrants to Advance a Sustainability Mission

PRNEWS Staff

January, 2011

To position the company as a dedicated advocate for sustainable practices, Levi’s and Edelman formed a partnership with Goodwill to remove billions of pounds of unwanted clothing from landfills. To spread the word, the team asked consumers to share their drying techniques on social.

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data, identity fraud, research

Raising Awareness with Data and Influencers

How ID Analytics turned a serviced-based brand into a consumer-facing tool.

Data and Influencers Join Forces to Raise Awareness of Identity Fraud

PRNEWS Staff

January, 2011

ID Analytics had previously worked with banks, mortgage lenders and retailers to help them reduce their risk of fraud. When it decided to tap consumers, it turned to Schwartz Communications for a campaign that included a tool that would let comsumers check their risk to identity theft.

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celebrity, humor, video

Using Humor to Spotlight a Taboo Topic

How Kimberly-Clark overcame taboo to help women who share a common health condition.

How Using Humor, Celebrity Partnership Helped Bring a Taboo Topic to the Spotlight

PRNEWS Staff

January, 2011

Kimberly-Clark and Marina Maher Communications worked to reduce the stigma of incontinence by redefining it with relatable language. The team also aligned with comedian Whoopi Goldberg, which later landed the messaging on Saturday Night Live.

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fan engagement, global, local strategy

Increasing Share of Voice for an Established Brand

How Coca Cola sent fans around the world to visit 206 countries in one year.

How Globe-Trotting Ambassadors Helped Increase Online Share of Voice for an Established Brand

PRNEWS Staff

January, 2010

Coca-Cola and Fast Horse sent three fans around the world in one year to blog about what makes people they meet happy. The team created a global toolkit with templated materials to empower local outreach in an effort to give its online community a reason to engage directly with the company.

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celebrity, events, partnerships

Utilizing Both Paid and Unpaid Influencers

How SABRE embraced paid and unpaid partnerships to reposition its brand.

How Paid and Unpaid Influencer Seeding Can Yield Celeb-Level Results

Betsi Schumacher, 3RD Coast PR

January, 2010

SABRE and 3rd Coast PR utilizied both a paid and unpaid influencer approach to reach new audiences. The team identified a series of tactics to align SABRE with several causes and events relevant to the brand, including celebrity partnerships to promote National Sexual Assault Prevention Month, an influencer seeding for Spring Break Safety and Halloween Safety awareness program, and a grassroots seeding opportunity.

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Social Impact

celebrity, PSA, storytelling

Forgoing Paid Actors in a PSA

How Sandy Hook Promise launched a PSA on Good Morning America and Katy Perry’s social channels.

How Forgoing Paid Actors in a PSA Impacted an Organization’s Mission

PRNEWS Staff

August, 2023

Sandy Hook Promise (SHP) and Dini von Mueffling Communications created "Teenage Dream," a PSA timed for when students were re-entering the classroom after Covid. The goal was to position the PSA as a crucial piece of the conversation in gun violence prevention and school safety, especially with the mid-September launch date that would coincide with the first few weeks of the school year.

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Gen-Z, NIL, pay equity

Leveraging NIL for Pay Equity

How H&R Block inserted itself into a cultural conversation to drive change.

Giving Female College Athletes a Fair Shot at Pay Equity

PRNEWS Staff

August, 2023

As the first NIL deals began, male student athletes were earning more than female student athletes at a rate of more than two to one. This provided an opportunity for H&R Block and Carmichael Lynch Relate to shine a light on the disparity. The team committed $1 million in sponsorships, tax services and support to female college athletes,

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healthcare, local strategy, PSA

Forming a Smoker Cessation Campaign

How the American Lung Association embraced a local strategy to drive people to quit smoking.

How PSAs and Local Outreach Helped Form a Smoker Cessation Campagin

PRNEWS Staff

January, 2020

American Lung Association (ALA) and Porter Novelli worked to mobilize local communities with coalition engagement and create an infrastructure to help people want to quit smoking. A key component of the campaign involved community partnerships and local spokespeople.

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Crisis Management

cross-platform marketing, customer service, healthcare

Using Social Media to Save Lives

How Rite Aid worked quickly to build a social engagement program to serve changing customer needs.

How Using Social Media During a Crisis Can Save Lives

PRNEWS Staff

August, 2023

Rite Aid and LiveWorld built a fully integrated social engagement program supported by a team of LiveWorld agents that served as an extension of Rite Aid’s Customer Care team. These agents provided social interaction and engagement to customers during unprecedented times.

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food insecurity, local strategy, nonprofit

Localizing a National Crisis to Support the Hungry

How Feeding South Florida brought a global crisis to a personal level.

Helping Reporters Tie a Nationwide Crisis To a ‘Neighbor Next Door’ Hunger Program

DURÉE ROSS, DURÉE & COMPANY

January, 2014

When the U.S. government shut down in 2013, Feeding South Florida and Duree & Company worked to inform the public of its deficiencies so that others could lend a hand with food, monetary donations and volunteer time. While the government shutdown had been front page news, there was an opportunity to localize the crisis and tap into a well of support for those who suffer from hunger.

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airlines, celebrity, customer service

Keeping an Issue Contained to Social

How American Airlines effectively used social media to respond to customer complaints, even when that customer was a celebrity.

Keeping an Issue that Starts on Social to the Channel Keeps Crisis at Bay

PRNEWS Staff

January, 2013

When Alec Baldwin refused to comply with FAA regulation, he took to social media to complain about being removed from his flight. The American Airlines social media team, alongside Weber Shandwick, worked to develop a response plan to avoid a larger confrontation.

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business continuity, insurance, natural disaster

Crisis Response with Internal Stakeholders

How MassMutual helped its internal and external community during a natural disaster.

Responding to a Crisis While Internal Stakeholders are Also Impacted

PRNEWS Staff

January, 2012

Although the MassMutual headquarters wasn’t directly hit during a tornado, it was a significant event for employees and the community, and one that required a strong response from MassMutual. The company’s media relations, strategic communications and community responsibility teams needed to get the word out to employees and the community that MassMutual was there to help.

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media audit, reputation, tourism

Flipping the Narrative to Save Louisiana Tourism

How the Louisiana Office of Tourism preserved the state’s tourism industry by creating a single voice.

Experts Bureau, Events Help Turn around Negative Perception of Louisiana

PRNEWS Staff

January, 2011

As oil gushed into the Gulf of Mexico following the Deepwater Horizon explosion, the Louisiana Office of Tourism and Deveney Communications worked to proactively preserve the state's tourism industry. The concept of a single voice across 1,100 partners was critical.

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fundraising, LGBTQ awareness, nonprofit

Saving a Nonprofit with Transparency

How Howard Brown Health Center was saved through a campaign involving transparency and that addressed negative perception.

How Transparency and a Board Replacement Saved a Nonprofit During a Financial Crisis

PRNEWS Staff

January, 2011

Having lost the trust of the community it serves, and lacking a crisis communications plan, Howard Brown Health Center (HBHC), reached out to Public Communications Inc. (PCI) in dire need of PR help: Unless it raised $500,000 before Christmas, HBHC would close.

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municipality, news agency, nonprofit

Managing a Crisis through Teamwork

How the Gilbert Fire and Rescue Department became its own news agency to provide up-to-date information during a crisis.

Using Teamwork and Technology to Effectively Manage a Crisis Situation

Dana Berchman and Jennifer Alvarez, Gilbert Fire and Rescue Department

January, 2010

When a massive five-alarm fire broke out in Gilbert, Arizona, the Gilbert Fire and Rescue Department partnered with Gilbert’s Digital Communications Department. The team was challenged with managing the news media, social media and community outreach.

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emergency, nonprofit, risk

Increasing Flood Insurance Awareness and Purchase

How the Federal Emergency Management Agency worked to provide Americans with information about their flood risks.

Combining PR and Advertising to Increase Flood Insurance Awareness and Purchase

PRNEWS Staff

January, 2010

The Federal Emergency Management Agency (FEMA) found that Americans across the country continued to believe that flood risks were not relevant to them, making protecting their home and belongings with flood insurance a low priority. Through its National Flood Insurance Program (NFIP), FEMA worked with Ogilvy PR and J. Walter Thompson Advertising to alert customers to their flood risk and flood insurance options, while countering any negative perceptions of the government and the industry.

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Advocacy

nonprofit, reproductive health, thought leadership

Securing Funding for Marginalized Communities

How Public Health Solutions secured continued funding for its sexual and reproductive health in the midst of the Covid pandemic.

How a Team Utilized Social Media and Op-Eds to Secure Public Health Funding for Marginalized Communities

PRNEWS Staff

August, 2023

The Trump adminnistration's institution of a gag ruile on federal federal Title X Family Planning Program funding barred recipients from providing patients with comprehensive family planning options. Here's how Public Health Solutions and Group Gordan secured continued funding.

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diabetes, gamification, healthcare

Promoting Inclusivity through Gaming

How Insulet leveraged Animal Crossing: New Horizons to create awareness for those with diabetes.

How to Promote Inclusivity through Gaming for People with Diabetes

PRNEWS Staff

August, 2023

It’s important to see people with diabetes accurately represented in culture and society. Yet the majority of respondents in a company survey said they rarely or never saw diabetes represented in society and culture. Insulet and Porter Novelli wanted to find a way to break through, not just to raise awareness but also to make people with diabetes feel seen.

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nonprofit, petition, policy, webinar

Embracing a Cross-Functional Team

How Farmer’s Footprint worked on a shoestring budget to raise awareness of a top-performing Change.org petition.

How Embracing a Cross-Functional Team Provides Unsurpassable Results

PRNEWS Staff

August, 2023

Farmer's Footprint worked on a compressed timeline to raise awareness of the devastating impact of Glyphosates on human health.

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mental health, nonprofit, thought leadership

Positioning a Youth Organization to Stand Out

How the Boys & Girls Clubs of Central Ohio embraced community outreach to double its membership and impact.

How Strong Relationships Positioned a Youth Organization to Stand

PRNEWS Staff

August, 2023

The Boys & Girls Clubs of Central Ohio has not historically been proactive in sharing its story and impact. Inspire PR Group worked to help raise awareness and engage the community to impact the lives of more than 4,000 children annually.

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environmental restoration, sweepstakes, virtual reality

Using VR to Overcome Campaign Obstacles

How Conservation International used virtual reality to showcase some of its most impressive work.

How Conservation International Used VR to Overcome Obstacles

Maureen McCarty, Conservation International

January, 2017

One of Conservation International’s (CI) most successful restoration projects took place in a remote location in Indonesia, called Bird’s Head Seascape. The team created a VR film to tell its story and launched a sweepstakes to offer VR gear. The team also reached out to to conservation storytellers to promote the movement on social.

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creative, nonprofit, storytelling

Using Unlikely Creative to Break Through

How Tobacco Free New York State used a children’s storybook to gain media attention.

Unlikely Creativity Helps Nonprofit Break through the Noise

Anthony Billoni, Tobacco-Free Western NY and Aaron Hugo, Pinckney Hugo Group

January, 2016

Tobacco Free New York State developed a children's storybook to demonstrate how tobacco is marketed in places where kids can see it, in an effort to highlight the theme of tobacco marketing being in places it doesn't belong.T he storybooks were mailed to key media with a handwritten note.

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celebrity, fundraising, satellite media tours

Driving Discussions around Domestic Violence

How the Allstate Foundation engaged the public to raise awareness for an important cause.

Using Virtual and Physical Components to Take the Conversation about Domestic Violence to a Higher Level

PRNEWS Staff

January, 2013

The Allstate Foundation and the Zeno Group worked to inspire conversation, drive awareness and support programs that target domestic violence.

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government, microsite, nonprofit

Staving off a Federal Tax Initiative

How Airlines for America mobilized employees and consumers to voice its opposition to proposed taxes.

Staving off Federal Tax Initiative with Lobbying and Media Campaign

PRNEWS Staff

January, 2013

Airlines for America and APCO Worldwide formulated an issues advocacy campaign to defeat a White House proposal that would cost passengers and the industry $36 billion over a decade.

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association, policy, technology

Innovating with Digital Tactics

How the Consumer Electronics Association positioned itself as a leader in innovation policy.

Promoting a Pledge for Innovation through Digital Tactics

PRNEWS Staff

January, 2012

The Consumer Electronics Association used an integrated declaration-based public relations campaign to underscore the importance of innovation.

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bullying prevention, corporate, partnerships

Standing Up Against Childhood Bullying

How Cartoon Network brought together government, academic and grassroots organizations to engage chilren affected by bullying .

Inspiring Millions to Stand Up Against a Childhood Plauge through a Social Media Pledge

PRNEWS Staff

January, 2012

Cartoon Network and its sister brands, with help from Tenthwave Digital, joined a unified initiative to inspire people to take a stand against childhood bullying with an interactice social media pledge.

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association, Digital, repositioning

Uniting Various Groups with a Single Message

How the American Sportfishing Association created an advocacy campaign by uniting normally separate voices.

How a Trade Association United Various Groups with a Single Message

PRNEWS Staff

January, 2012

A lack of a national voice created a challenge for people who fish. The American Sportfishing Association created an advocacy campaign by uniting all anglers to rival other sportsman advocacy groups.

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association, policy

Pulling Rivals Together for the Greater Good

How the American Beverage Association decreased total calories contained in all beverages shipped to U.S. schools.

How a Trade Association Pulled Rivals Together for the Greater Good

PRNEWS Staff

January, 2011

For years, the beverage industry deflected criticism by consumer activists and politicians that their products contribute to the child obesity problem. Here's how the American Beverage Association worked to solve the problem.

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nonprofit, policy, video

Changing Policy on a Shoestring Budget

How Save the Bay contributed to changing policy around the use of plastic bags.

Overcoming a Shoestring Budget to Take on the Deep Pockets of an Industry and Change Policy

PRNEWS Staff

January, 2011

Save the Bay launched “The Bay vs. The Bag” campaign to reduce plastic bag pollution in the Bay Area. The organization sought to mobilize Bay Area residents to stand up to the plastics industry by supporting ongoing local city efforts.

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employee engagement, humor, microsite

Saving the Library on a Shoestring Budget

How the New York Public Library and Improv Everywhere leveraged letters, videos and employees to save the library.

How an In-House Team on a Shoestring Budget Launched a Letter-Writing Campaign to Save the Library

PRNEWS Staff

January, 2010

On a limited budget and hoping to save its branches, the New York Public Library partnered with Improv Everywhere to stage a prank and create a viral hit on Youtube. The New York City Council restored enough funding to avoid branch closures.

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Brand Awareness

content, integrated PR, sweepstakes

Breaking into a New Category

How Sunkist used a sweepstakes to bring awareness of a new product from an established company.

How a Well-Known Brand Used a Contest to Break though into a New Category

PRNEWS Staff

August, 2023

ColinKurtis Advertising was tasked with launching a new category for global fresh fruit and soda brand Sunkist. The sauces and dressing category was new for Sunkist, so it was important to develop an online presence while utilizing a sweepstakes as a promotional element to entice people to learn more about this new product line. A “fun in the sun” campaign was born.

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integrated marketing, repositioning, video

Introducing a Mascot to Bring a Brand to Life

How Loretto created an integrated marketing campaign with a new face.

How Humanizing a Brand Helped a Continuing Healthcare Provider Stand Apart

PRNEWS Staff

August, 2023

To stand out from its competition, continuing healthcare provider Loretto wanted to redefine the idea of what “home” means to families and influencers. To do so, it took a cue from other brand campaigns that humanized their brands through the voice of a character or mascot.

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crypto, integrated PR, vending

Breaking through the Noise with Industry Firsts

How Neon used an integrated campaign to drive awareness for NFTs.

How to Break through the Media Noise with Industry Firsts

PRNEWS Staff

August, 2023

Neon and Bospar created an integrated campaign to engage NFT artists, journalists and consumers to create buzz and break through the crowded crypto-space. It did this by retrofitting an old vending machine to become the world's first NFT ATM.

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CPG, skincare, TikTok

Disrupting the Scroll on TikTok

How CeraVe nurtured long-term relationships with influencers and built fan engagement.

How a TikTok-Famous Skincare Line Disrupted the Scroll with Influencers

PRNEWS Staff

August, 2023

CeraVe challenged Coyne PR to drive year-round awareness of its skincare offerings. The team partnered with more than 70 influencers to produce more than 225 pieces of content to highlight their favorite products.

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limited edition, nonprofit, Valentine's Day

Utilizing Unique Insights to Drive Awareness

How the Idaho Potato Commission drove awareness by leveraging a surprising insight and a unique limited offering.

Utilizing Limited-Time Offerings and Unique Insights to Drive Awareness

PRNEWS Staff

August, 2023

Through a national survey, the Idaho Potato Commission learned that the smell of French fries is considered the most irresistible scent to mankind. Here's how it leveraged that insight, bottled it and drove awareness.

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humor, UGC, video

Using Humor to Raise Awareness

How D’s Keys increased sales with influencer marketing and user-generated content.

Using Humor to Raise Awareness of a Live Music Oasis

PRNEWS Staff

August, 2023

Singing piano bar D's Keys hired Brand Paradise to infuse new life into its online presence, driving traffic and capturing the brand’s spirit through creative campaigns.Singing piano bar D's Keys hired Brand Paradise to infuse new life into its online presence, driving traffic and capturing the brand’s spirit through creative campaigns.

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mental health, nonprofit, thought leadership

Positioning a Youth Organization to Stand Out

How the Boys & Girls Clubs of Central Ohio embraced community outreach to double its membership and impact.

How Strong Relationships Positioned a Youth Organization to Stand

PRNEWS Staff

August, 2023

The Boys & Girls Clubs of Central Ohio has not historically been proactive in sharing its story and impact. Inspire PR Group worked to help raise awareness and engage the community to impact the lives of more than 4,000 children annually.

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association, nonprofit, video

Using Video to Gain Awareness on a Shoestring

How the Canadian Society for Medical Laboratory Science embraced tight budgets and membership help to achieve awareness.

How an Association on a Tight Budget Used Video to Gain Awareness

PRNEWS Staff

January, 2018

The Canadian Society for Medical Laboratory Science (CSMLS) decided video would be the right medium to tell its story about people and venues unknown to most of the public. The video was created on budget and members helped achieve the shares goal.

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employee engagement, recruitment, video

Using Video to Highlight Company Culture

How Kelley Kronenberg used a video to attract the attention of potential partners.

How a Larm Firm Used Creative Assets to Highlight Its Culture

PRNEWS Staff

January, 2018

Kelley Kronenberg launched a 19-part video series to attract the attention of potential partners, the top 3 percent of lawyers.

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B2B, humor, parking

Grabbing Media at Low Cost

How the Barnacle inspired the story of an industry evolution.

How a Startup Used Serendipity to Grab Media at Low Cost

PRNEWS Staff

January, 2017

Product testing and pilots are not normally part of a marketing plan, but when a photo of the Barnacle was tweeted, the company hired Havas PR to help stay on top of media inquiries and reinforce plans for messaging and branding. In addition to keeping up the media momentum, the strategy was to create content and messaging that would help change the narrative about parking enforcement.

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CPG, emotional branding, out of home

Using Emotion to Flip a Brand's Underdog Status

How World’s Best Cat Litter broke through a competitive market by leveraging emotion.

How a Cat Litter Used Emotion to Change its Underdog Brand Status

Jean Broders, Kent Pet Group

January, 2017

World’s Best Cat Litter looked to create a story that ensured its consumers were willing to choose its product based on performance, rather than price. It achieved this by creating an emotional story that resonated with its target audience.

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cellulite, integrated PR, testimonials

Meeting the Challenge of Skeptical Demo Groups

How Merz Aesthetics broke through a crowded market to launch a new FDA-approved product.

How an Integrated Campaign Met the Challenge of Skeptical Demo Groups

Rob Catlin, Merz North America, and Megan Driscoll, EvolveMKD

January, 2017

When EvolveMKD began working with Merz Aesthetics, its charge was to spread the word about its newest solution, Cellfina, to women and doctors, who could offer the procedure. Cellfina needed to overcome the market’s skepticism as being just one more new product that promises to fight cellulite.

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hospitality, sweepstakes, talk shows

Using Networking to Gain National Exposure

How Palace Resorts gained media exposure using a TV talk show during sweeps.

How a Resort Used Old-Fashioned Networking to Gain National Exposure

Cessie Cerrato, Palace Resorts

January, 2016

Palace Resorts was breaking into the Caribbean market and needed to engage a new demographic of travelers. The brand landed national placement on The Wendy Williams Show and was given space on Wendy's Wheel, where viewers could call in for a chance to win a trip.

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childhood obesity, healthcare, nonprofit

Tackling the Subject of Childhood Obesity

How the American Heart Association/American Stroke Association increased awareness of, and engagement in, healthy living among families.

How an Integrated Media Campaign Tackled the Subject of Childhood Obesity

Krisleigh Hoermann, American Heart Association and Alexandra Paterson, American Heart Association National Center

January, 2015

The American Heart Association/American Stroke Association (AHA/ASA) sought to expand the fight against heart disease and stroke by introducing a children's market. One of the results of adding this new market segment was the creation of National Childhood Obesity Awareness Month.

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contest, microsite, millennials

Winning on Social with Millennials

How the Cranberry Marketing Committee leveraged a new holiday to reintroduce a fruit to a younger generation.

How Cranberries Won on Social Media with Millennials

Michelle Hogan, Cranberry Marketing Committee

January, 2015

The Cranberry Marketing Committee (CMC) and Pollock Communications wanted to raise the cranberry’s profile with millennials by making it a part of Friendsgiving. To do so, the team created a social media campaign that included a photo-sharing contest tied to the holiday. CMC needed to figure augment its social media activities and forge relationships with millennial influencers.

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data, health insurance, research

Proving PR's Worth in Benefits Enrollment Period

How the Centers for Medicare and Medicaid quantified a positive rate of return based on behaviors of its target audience.

Research Proves PR’s Worth in Spurring Action During Benefits Enrollment Period

PRNEWS Staff

January, 2012

The Centers for Medicare and Medicaid (CMS) research team, consisting of Medicare’s in-house staff, agency partner Porter Novelli and research provider PRIME Research successfully planned its campaigns around research undertaken before investing one marketing/PR dollar and quantified the returns on CMS’ investments in both earned and paid media.

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blogs, storytelling, video

Creating a Content Ecosystem

How Orchard Supply Hardware invited nontraditional media to tell its story.

Creating a Content Ecosystem to Tell Your Story in a Crowded Market

PRNEWS Staff

January, 2012

Orchard Supply Hardware and PRx Digital embarked on a store rollout program that included utilizing a variety of platforms to tell the story of a grand opening. A unique aspect was the team pitching the female-friendly new stores to mommy bloggers.

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B2B, Content creation, thought leadership

Establishing a Blog to Break Through

How the launch of Apriso’s company blog drove brand awareness and sales.

How a Brand Established a Blog to Set Itself Apart from the Competition

PRNEWS Staff

January, 2012

Apriso and Gutenberg PR leveraged a blog to broadcast the company's expertise, enhance brand awareness and grow sales. To make the blog a success, it needed to cover a wide range of topics that would provide immediate and practical use to its target audiences, and the team needed to find someone to manage it.

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events, storytelling, video

Increasing Ticket Sales for the Breeders' Cup

How the Breeders’ Cup centered a campaign around the story of a horse adn increased ticket sales.

How a Dancing Horse Increased Interest and Ticket Sales for the Breeders Cup

PRNEWS Staff

January, 2012

A small, relatively remote media market of the 2010 Breeders’ Cup demanded an integrated program to drive ticket sales and attendance; promote wagering; and continue establishing the Breeders’ Cup as one of the nation’s elite events.

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awards, partnership, scholarship

Keeping a 90-Year Old Program Alive

How Scholastic reinvigorated an older program with a new team.

Keeping a 90-Year Old Program Alive and Well by Refreshing the Team

PRNEWS Staff

January, 2012

For almost 90 years, the Scholastic communications team has been creating winning campaigns to help promote the Scholastic Art & Writing Awards. While the team has tried various tactics and approaches, one method for bringing in new ideas has been a refresh of the team.

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celebrity, healthcare, nonprofit

Leveraging Star Power for Health Education

How the American Kidney Fund leveraged a high-profile celebrity to raise awareness of kidney disease.

Leveraging Star Power to Create a Health Education Initiative

PRNEWS Staff

January, 2012

The American Kidney Fund (AKF) and Cone Communications created a national health education initiative to raise awareness of kidney disease and rally Americans to join the fight against it. The campaign was specifically focused on raising awareness of the leading risk factors, which were often misunderstood.

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awareness day, events, sweepstakes

Developing a New Awareness Day

How Jack Link’s Beef Jerky created its own awareness day to drive a campaign.

How to Develop a Campaign around the Launch of a New Awareness Day

PRNEWS Staff

January, 2012

When looking to secure media coverage for your organization, developing a campaign around a special “day” to get the word out can be fruitful. And while there are already hundreds of observances throughout the year that you can latch on to, if one doesn’t exist, you can create your own. That’s exactly what Jack Link’s Beef Jerky and Carmichael Lynch Spong did when it created National Jerky Day.

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foundation, pro bono, radio

Supporting a Foundation through Radio

How Fisher House used a branded radio program to raise awareness and funds for a nonprofit.

PR Goes ‘On Air” with Branded Radio Campaign to Support Fisher House Foundation and Military Famlies

PRNEWS Staff

January, 2012

Fisher House began working with Bloomquist Media to raise awareness of its mission and increase funding for its work. The team created a campaign to target the talk radio audience and created a broadcast, called "The Gift: A Holiday Tribute to Military Families."

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partnerships, repositioning

Leveraging Partnerships to Tell an Expansion Story

How SUPERVALU leveraged the food desert platform to gain media opportunities.

Leverage Partnerships, New Positioning to Tell Story of Expansion

PRNEWS Staff

January, 2012

After a $7 billion acquisition led SUPERVALU to experience severe growing pains, it brought in a new CEO and identified a retail chain within its portfolio that the potential to grow quickly. The company worked with Carmichael Lynch Spong to develop a program that would attract small business owners and consumers, and to establish the credibility of the new management team.

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healthcare, nonprofit, repositioning

Logistical Foresight Offers Successful Hospital Move

How Elmhurst communicated its move from one location to another.

Keen Logistical Foresight Offers Successful Hospital Move

PRNEWS Staff

January, 2012

In a highly competitive healthcare market, promoting the opening of the new location of a hospital requires a layered communications approach. Elmurst did this by hosting a series of 12 grand opening events.

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data, healthcare, storytelling

Establishing a Market Presence with Data

How Change Healthcare Corp. secured funding from five firms by going up against an established competitor.

Establishing a Market Presence by Letting Data Tell the Story

PRNEWS Staff

January, 2012

Change Healthcare Corp. launched with a mission of delivering critical information so customers could make better-informed decisions about their healthcare options. It brought in Lois Paul & Partners (LP&P) to help it accomplish its goals of raising the company’s visibility; attracting new investors; creating broader awareness for cost transparency solutions; and casting Change Healthcare as the leader of cost transparency tools and solutions.

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reputation, technology

Launching a New Product to Turn Reputation

How Latronix brought a new product to market on a limited budget.

Using a New, and Easy, Product Launch to Turn around a Negative Reputation

PRNEWS Staff

January, 2012

With an established reputation in the industrial products market, Latronix underwent management changes stemming from a board of directors clash.The company’s new CEO challenged his team to develop a new product, and a product allowing for hassle-free printing from iPads, iPhones and other iOS devices, was born. Lages & Associates helped bring this launch to fruition.

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association, celebrity, cycling

Using Celebrity Power to Reinvigorate Cycling

How Pro Challenge built awareness of a cycling race for avid cyclists and regular sports fans alike.

How to Use Celebrity Power and a Social Strategy to Bring a Sport Back to its Roots

PRNEWS Staff

January, 2012

To help build awareness of the USA Pro Cycling Challenge, Pro Challenge and Rogers & Cowan focused on the riders as individuals and built them up as celebrities. The estimated economic impact to Colorado was $83.5 million.

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global, healthcare, Progeria awareness

Increasing Clinical Trial Funding

How Progeria Research Foundation helped raise awareness of a rare illness and fund clinical trails.

How an International Search for Identifying a Rare Disease Resulted in an Increase in Clinical Trial Funding

PRNEWS Staff

January, 2011

Progeria Research Foundation (PRF) was a driving force behind the identification of the Progeria gene, a discovery that Spectrum trumpeted to the world. The team decided that finding more children with the disease would help scientists understand it better and thus contribute to potential developments of new treatment options.

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fundraising, research, storytelling

Using Storytelling to Break through in Fundraising

How the National Children’s Center Inc. doubled the number of caregivers to which it provided a pampered night out.

Storytelling Messages Break through in a Down Economy to Impact Fundraising Efforts for Charity

PRNEWS Staff

January, 2011

The National Children’s Center Inc. (NCC), the lead fiduciary agent for Greater D.C. Respitality, and 4GreenPs sought to double the number of families served by focusing on targeted appeals to the vendor community and sharing the stories of prior respitality recipients.

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blogs, microsite, storytelling

Combining the Power of PR and Advertising

How the U.S. Army used multiple channels to drive officership recruitment.

PR and Advertising Join Forces to Recruit Army Officers

PRNEWS Staff

January, 2011

The U.S. Army and Weber Shandwick worked together to educate prospects and drive awareness of the officership program. Program components included videos, panel discussions and storytelling via a microsite.

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humor, local strategy, unemployment

Driving In-Store Traffic with Social Good

How Men’s Wearhouse shifted its ad dollars to PR–and social good.

Driving In-Store Traffic and Brand Awareness with Social Good

PRNEWS Staff

January, 2011

To make up for a lack of advertising, Men's Wearhouse and Mullen engineered a PR-driven campaign that would generate just as much buzz and results as the advertising focused campaign from the prior year—and also motivate consumers to give back to those in need.

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anniversary, Google doodles, partnerships

Celebrating an Anniversary Worldwide

How Sesame Workshop made social media work for a secondary audience.

Celebrating an Anniversary, and a Season 40 Premiere, with the World

PRNEWS Staff

January, 2011

The Sesame Workshop team worked to secure innovative partnerships and coverage to celebrate its anniversary and launch the premiere of its 40th season.

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partnership, scholarship

Gaining Awareness for STEM Work

How the Siemens Foundation made STEM relevant by media training students.

Making STEM Work Relevant to a General Population and Gaining Awareness

PRNEWS Staff

January, 2011

The Siemens Foundation, Dentsu Communications, the College Board and six research universities partnered in an effort to inspire, educate and engage students, teachers and the public in STEM through the 12th annual Siemens Competition in Math, Science & Technology. The objectives of the work were to celebrate high school students who are achieving exceptional things in math and science, and hold them as an example to inspire others.

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local strategy, nonprofit, PSA

Creating Awareness of Vets' Mental Health

How the Iraq & Afghanistan Veterans of America used a local strategy and a PSA to drive awareness of vets’ mental health.

Local Strategy, PSA Helps Bring Awareness to Vets’ Mental Health

PRNEWS Staff

January, 2011

Focus groups with servicemen and women found that they would open up to each other and discuss the issues they were facing. Iraq & Afghanistan Veterans of America, alongside the Ad Council and Peppercom, enlisted the help of “ambassadors” in regional areas to secure local coverage and bring a human interest story into the mix.

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Miss Universe, multicultural, multilingual

Driving Awareness of Asthma

How Merck disseminated critical messages to a multilingual community.

Driving Awareness of a Well-Known Disease in a Community that Needs More Information

PRNEWS Staff

January, 2011

In an effort to reduce the uncertainty about asthma triggers and management in the Hispanic community, Merck tapped Hill & Knowlton to lead a research-driven advocacy campaign called Asma en Español.

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focus groups, humor, video

Embracing Online Video to Drive Sales

How Sara Lee used humor to engage with moms online and ultimately drive sales.

Embracing Engaging Online Video to Drive Awareness and Sales

PRNEWS Staff

January, 2011

Sara Lee and O’Malley Hansen Communications (OHC) worked to build awareness and drive sales of Sara Lee Fresh Ideas Pre-Sliced Deli Meat by using humor and engaging the target audience of moms where they live: online.

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field guide, online community, taboo topic

Building Awareness for a Taboo Topic

How Astellas Pharma Canada created an interactive community to help raise awareness of a taboo topic.

Leveraging Olympics Timing to Build an Awareness-Raising Media Story for a Taboo Topic

PRNEWS Staff

January, 2011

energi PR worked with the Powder Room to create an education campaign to provide relief to travelers and raise awareness of overactive bladder through media outreach.

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data, identity fraud, research

Raising Awareness with Data and Influencers

How ID Analytics turned a serviced-based brand into a consumer-facing tool.

Data and Influencers Join Forces to Raise Awareness of Identity Fraud

PRNEWS Staff

January, 2011

ID Analytics had previously worked with banks, mortgage lenders and retailers to help them reduce their risk of fraud. When it decided to tap consumers, it turned to Schwartz Communications for a campaign that included a tool that would let comsumers check their risk to identity theft.

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local strategy, partnerships

Earning Coverage by Being Part of a Trend

How MaggieMoo’s Ice Cream and Treatery used a giveaway to build awareness and drive sales.

How to Take Advantage of a Trend by Partnering with Other Brands

PRNEWS Staff

January, 2011

In an effort to build brand awareness and boost sales, MaggieMoo’s Ice Cream and Treatery and Ogilvy Public Relations Worldwide gave taxpayers a free "Sundae Stimulus" on tax day. The team worked with other companies that offered similar deals to further engage the media.

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fundraising, humor, turnaround

Using Humor in Fundraising Campaigns

How Gilda’s Club of Northern New Jersey relied on comedy to raise funds.

How to Find the Right Balance of Humor within Fundraising Efforts

PRNEWS Staff

January, 2011

When Gilda's Club of Northern New Jersey was in danger of being shut down due to a shrinking pool of donations and grants, it worked with The Marcus Group to find a new leader to help the brand get back on track. It also used the reconstruction of its clubhouse as a conceptual hook for a new round of fundraising, which shifted the team's focus to planning a larger event so that more substantial support could be provided in a short time.

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association, bowling, celebrity

Generating Buzz for Bowling

How BPAA attracted a new generation by allowing it to vote on Hall of Fame inductees.

Generating Buzz for Bowling with Celebrities and New Records

PRNEWS Staff

January, 2011

The Bowling Proprietors' Association of America (BPAA) and MWW Group sought to attract new generations to the sport of bowling. The team created a campaign to empower an audience of young fans to cast online votes to induct a celebrity bowling-lover into the Celebrity Bowling Hall of Fame.

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celebrity, humor, video

Using Humor to Spotlight a Taboo Topic

How Kimberly-Clark overcame taboo to help women who share a common health condition.

How Using Humor, Celebrity Partnership Helped Bring a Taboo Topic to the Spotlight

PRNEWS Staff

January, 2011

Kimberly-Clark and Marina Maher Communications worked to reduce the stigma of incontinence by redefining it with relatable language. The team also aligned with comedian Whoopi Goldberg, which later landed the messaging on Saturday Night Live.

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global announcement, press event, wellness

Piquing Media Interest without Specifics

How Hilton hosted a press event without releasing specifics.

How to Launch a New Brand at a Press Event without Revealing Information in Advance

PRNEWS Staff

January, 2011

Hilton and Murphy O’Brien Public Relations sought to launch a new global spa concept and wanted to own the space on the day of the announcement. The team withheld the name, logo and specific details until its formal launch.

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fundraising, LGBTQ awareness, nonprofit

Saving a Nonprofit with Transparency

How Howard Brown Health Center was saved through a campaign involving transparency and that addressed negative perception.

How Transparency and a Board Replacement Saved a Nonprofit During a Financial Crisis

PRNEWS Staff

January, 2011

Having lost the trust of the community it serves, and lacking a crisis communications plan, Howard Brown Health Center (HBHC), reached out to Public Communications Inc. (PCI) in dire need of PR help: Unless it raised $500,000 before Christmas, HBHC would close.

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celebrity, editorial, publisher

Using Events to Gain New Audiences

How American Media lay the groundwork for repeat events in one year.

Aligning Repeat Events with Editorial Messaging to Gain New Audiences

PRNEWS Staff

January, 2010

Looking for a fresh way to reach advertisers and sponsors, the Shape magazine staff worked with the American Media’s PR department to develop an event concept and outreach plan: the Bikini Body Countdown, which would lay the groundwork for repeat events since it is a recurring guide in the publication.

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CPG, partnerships, world record

Breaking through with a New World Record

How Colgate brought together multiple agencies to establish a record for most couples kissing at the same time.

Agency and Brand Partnerships Sync to Create New World Record

PRNEWS Staff

January, 2010

North 6th and Cohn & Wolfe partnered to promote Colgate's newest product, Wisp, by using the New Year’s Nation attendee list to organize partygoers for an attempt at a new Guinness World Record for most couples kissing at the same time in multiple locations. This would be assisted, on a promotional level, by the the Wisp brush. Beer brand Blue Moon also came on board as a partner partner and “strike of midnight” beverage.

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fan engagement, global, local strategy

Increasing Share of Voice for an Established Brand

How Coca Cola sent fans around the world to visit 206 countries in one year.

How Globe-Trotting Ambassadors Helped Increase Online Share of Voice for an Established Brand

PRNEWS Staff

January, 2010

Coca-Cola and Fast Horse sent three fans around the world in one year to blog about what makes people they meet happy. The team created a global toolkit with templated materials to empower local outreach in an effort to give its online community a reason to engage directly with the company.

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in-house, Publication, rebranding

Rebranding In-House with a Tight Budget

How Golfweek rebranded a legacy and negotiated new deals as a result.

Rebranding a Legacy Publication with a Tight Budget and In-House Resources

PRNEWS Staff

January, 2010

Golfweek and Garcia Media worked to change the publication's trade perception by attacting more consumers; change negative perceptions because of a cover that created a backlash; and revamp the look without compromising the brand's editorial integrity. The team decided the best way to reach its target audiences would be through one of the industry's biggest trade shows, the PGA Merchandise Show in Orlando.

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natural food claims, trust

Becoming a Trusted Voice for the Media

How Foster Farms sparked an industry change through product labeling.

How to Become a Trusted Voice for the Media

PRNEWS Staff

January, 2010

Foster Farms and Fineman PR worked together to highlight competitors' practices in a campaign to define the term "natural" and educate consumers about sodium injections in their chicken. To do so, it needed to position the company as a trusted choice and prove to the media that its pitch was more than just a product placement.

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CPG, limited edition, product sampling

Using Product Samples in a Health Movement

How Flahavan’s used a product sample to gain brand and category awareness.

Turning a Product Sampling Opportunity Into a National Health Movement

Maeve Governey, Walsh:PR

January, 2010

Flahavan's and Walsh:PR was approached by a health-related TV show, which wanted the team to create product samples. This provided the brand access to a new demographic and had the potential to grow an entire category.

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emergency, nonprofit, risk

Increasing Flood Insurance Awareness and Purchase

How the Federal Emergency Management Agency worked to provide Americans with information about their flood risks.

Combining PR and Advertising to Increase Flood Insurance Awareness and Purchase

PRNEWS Staff

January, 2010

The Federal Emergency Management Agency (FEMA) found that Americans across the country continued to believe that flood risks were not relevant to them, making protecting their home and belongings with flood insurance a low priority. Through its National Flood Insurance Program (NFIP), FEMA worked with Ogilvy PR and J. Walter Thompson Advertising to alert customers to their flood risk and flood insurance options, while countering any negative perceptions of the government and the industry.

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Community Engagement

employee engagement, healthcare, nurses

Using Diverse Stories to Reach a New Audience

How Travel Nurse Across America upended the assumptions around healthcare travelers.

How a Team Used Diverse Stories to Reach a Wider, Untapped Audience

PRNEWS Staff

August, 2023

Travel Nurse Across America (TNAA) wanted to help travelers find community by showing that each traveler, no matter their background, has a place within the company.Travel Nurse Across America (TNAA) wanted to help travelers find community by showing that each traveler, no matter their background, has a place within the company.

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labor unions, multi-lingual, text communications

Creating a Multi-Lingual Comms Architecture

How LSG Sky Chefs created an adaptable comms architecture to provide information around workforce labor negotiations.

How a Communications Architecture, Built to Reach a Multi-Lingual Workforce, Paid out in Spades

PRNEWS Staff

August, 2023

LSG Sky Chefs was a in a contract negotiation with its workers’ union. BGR PR was tasked to create a multi-lingual internal communications architecture for the thousands of U.S. employees who work at dozens of kitchens at airports around the country. This architecture would be used to communicate company news about labor negotiations, health and workplace safety, human resources, training, recruitment and other topics to a diverse workforce that speaks English, Spanish and French.

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mental health, nonprofit, thought leadership

Positioning a Youth Organization to Stand Out

How the Boys & Girls Clubs of Central Ohio embraced community outreach to double its membership and impact.

How Strong Relationships Positioned a Youth Organization to Stand

PRNEWS Staff

August, 2023

The Boys & Girls Clubs of Central Ohio has not historically been proactive in sharing its story and impact. Inspire PR Group worked to help raise awareness and engage the community to impact the lives of more than 4,000 children annually.

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healthcare, local strategy, PSA

Forming a Smoker Cessation Campaign

How the American Lung Association embraced a local strategy to drive people to quit smoking.

How PSAs and Local Outreach Helped Form a Smoker Cessation Campagin

PRNEWS Staff

January, 2020

American Lung Association (ALA) and Porter Novelli worked to mobilize local communities with coalition engagement and create an infrastructure to help people want to quit smoking. A key component of the campaign involved community partnerships and local spokespeople.

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employee engagement, recruitment, video

Using Video to Highlight Company Culture

How Kelley Kronenberg used a video to attract the attention of potential partners.

How a Larm Firm Used Creative Assets to Highlight Its Culture

PRNEWS Staff

January, 2018

Kelley Kronenberg launched a 19-part video series to attract the attention of potential partners, the top 3 percent of lawyers.

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CPG, fan engagement, video

Using Videos to Increase Brand Relevance

How Duck Brand gained media interest in a product that has been around since World War II.

How Influencers and 360-Degree Video Helped Duct Tape Fly High

Krista Baddour, Shurtech Brands LLC

January, 2017

Duck Brand wanted to show its audiences that duct tape remains relevant, while engaging new audiences unfamiliar with the brand. It did this through a content series hosted by two influencers on a road trip to gather creative stories featuring videos of the product in use.

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environmental restoration, sweepstakes, virtual reality

Using VR to Overcome Campaign Obstacles

How Conservation International used virtual reality to showcase some of its most impressive work.

How Conservation International Used VR to Overcome Obstacles

Maureen McCarty, Conservation International

January, 2017

One of Conservation International’s (CI) most successful restoration projects took place in a remote location in Indonesia, called Bird’s Head Seascape. The team created a VR film to tell its story and launched a sweepstakes to offer VR gear. The team also reached out to to conservation storytellers to promote the movement on social.

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local strategy, microsite, partnership

Tackling Sustainability at a Local Level

How Kroger communicates about its food waste reduction program.

Kroger Tackles Sustainability One Location at a Time

Lynn Marmer, The Kroger Co.

January, 2014

Kroger's Perishable Donations program began in a small group of stores in the Pacific Northwest, and the process was later rolled out to the majority of Kroger stores nationwide. As part of the effort, Kroger works with Feeding America. The PR efforts to get the message out about the program is multifaceted.

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food insecurity, local strategy, nonprofit

Localizing a National Crisis to Support the Hungry

How Feeding South Florida brought a global crisis to a personal level.

Helping Reporters Tie a Nationwide Crisis To a ‘Neighbor Next Door’ Hunger Program

DURÉE ROSS, DURÉE & COMPANY

January, 2014

When the U.S. government shut down in 2013, Feeding South Florida and Duree & Company worked to inform the public of its deficiencies so that others could lend a hand with food, monetary donations and volunteer time. While the government shutdown had been front page news, there was an opportunity to localize the crisis and tap into a well of support for those who suffer from hunger.

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community engagement, fundraising, pediatric cancer

Raising Funds for Pediatric Cancer Research

How Northwestern Mutual leveraged Mother’s Day to raise funds to fight pediatric cancer.

Celebrating Mothers by Driving Cause Programs and Raising Funds for Cancer Research

Rich Maiore, Cone Communications

January, 2014

Northwestern Mutual leveraged social media to support a cause by curating content that told an authentic brand story, championing funds for childhood cancer and creating simple opportunities that empowered people to make a difference.

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government, microsite, nonprofit

Staving off a Federal Tax Initiative

How Airlines for America mobilized employees and consumers to voice its opposition to proposed taxes.

Staving off Federal Tax Initiative with Lobbying and Media Campaign

PRNEWS Staff

January, 2013

Airlines for America and APCO Worldwide formulated an issues advocacy campaign to defeat a White House proposal that would cost passengers and the industry $36 billion over a decade.

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fundraising, healthcare, incentives

Converting Work into Charitable Dollars

How Klick Health incentivizes its employees to complete work under budget for social good.

How to Motivate Employees by Enabling them to Convert Work into Charitable Dollars

Leerom Segal, Klick Health

January, 2013

Klick Health’s CSR program, Klick It Forward, enables the company's employees to convert their day-to-day work into charitable donations. When projects are completed under budget, any employee who has contributed to that project receives a portion of that money to use to donate to a charitable partner of their choice.

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change management, employee engagement, recruitment

Employing Change Management for DEI

How Huntington Bank created cultural change through a five-phase process.

How to Employ Change Management Tactics to Embrace DEI Both Internally and Externally

PRNEWS Staff

January, 2012

Huntington Bank recognized that a diverse and inclusive workforce would have a positive impact on customer relationships and boost performance within the organization. To reach these goals, the team engaged its 11,000 employees in the initiatives.

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anniversary, celebrity, partnerships

Keeping a Long-Term Campaign Current

How the National Heart, Lung, and Blood Institute used celebrities and media partners to raise awareness of a cause.

Keeping a Long-Term Camapign Current by Taking Risks and Sticking to It

PRNEWS Staff

January, 2012

The 10th anniversary of the Heart Truth campaign provided an opportunity for National Heart, Lung, and Blood Institute (NHLBI) and Ogilvy Public Relations to reinvigorate the Red Dress Collection Fashion Show. The team sought 15 celebrity women to serve as models and spokespeople for the event, which would be moved to a new location. The team also worked with seven media partners to promote the campaign.

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Arbor Day, sustainability

Using Arbor Day as a Social Media Campaign Hook

How Timberland found new ways to align a brand with tree planting and make it relevant to consumers.

Using Arbor Day as a Social Media Campaign Hook to Empower Consumers

PRNEWS Staff

January, 2012

Timberland is committed to environmental steward-ship by helping to combat deforestation through tree-planting initiatives and sustainable agro-forestry. Along with Cone Communications, the team used Arbor Day as the centerpiece of its social media campaign to engage consumers in the brand's environmental efforts.

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partnership, volunteers

Using Volunteerism to Connect with Consumers

How Barefoot Wine leveraged a fun personality and charitable heritage to connect with consumers.

Connecting with Target Audiences through Volunteer Opportunities

PRNEWS Staff

January, 2012

Barefoot Wine and Hunter Public Relations developed the Barefoot Wine Beach Rescue Project, a program that highlights the brand’s passion and spirit for bare feet and clean beaches. In 2011, Barefoot partnered with the Surfrider Foundation and local community volunteers to clean up 21 beaches.

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anniversary, local strategy, volunteers

Rallying Volunteers in Give-Back Campaign

How IBM used its centennial anniversary for good.

Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Global Give-Back Cmapaign

PRNEWS Staff

January, 2012

IBM and Ketchum launched one of the largest corporate volunteer efforts in history for the tech giant's centennial anniversary. The team designed the year-long initiative to allow employees, clients and other partners to give back to communities worldwide.

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integrated PR, video, volunteers

Utilizing Internal Comms for a Cause

How ESPN taught others to pay social good forward.

Integrated PR Tactics, Internal Communications Help Pay it Forward for ESPN

PRNEWS Staff

January, 2012

ESPN produced a documentary series to shin a spotlight on four communities that suffered from budget cuts in their schools. In the show, the sports network and its local partners together to provide new high school athletic facilities. Team ESPN also organized a give back volunteer program as an extension, by helping communities "pay it forward."

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celebrity, CPG

Creating an Emotional Connection for Parents

How Bounty worked with parents to give back to teachers and communities.

Creating an Emotional Connection Enabled Parents to take the Pledge for Cleaner Schools

PRNEWS Staff

January, 2012

Once Bounty learned teachers were spending their own money and time on classroom cleaning and sup-plies, the brand saw an opportunity to put its product to use for communities and students nationwide. Bounty and MSL launched a campaign on Valentine's Day that enabled parents to come ot the classroom, clean it and leave a card for the teachers.

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partnerships, repositioning

Leveraging Partnerships to Tell an Expansion Story

How SUPERVALU leveraged the food desert platform to gain media opportunities.

Leverage Partnerships, New Positioning to Tell Story of Expansion

PRNEWS Staff

January, 2012

After a $7 billion acquisition led SUPERVALU to experience severe growing pains, it brought in a new CEO and identified a retail chain within its portfolio that the potential to grow quickly. The company worked with Carmichael Lynch Spong to develop a program that would attract small business owners and consumers, and to establish the credibility of the new management team.

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healthcare, nonprofit, repositioning

Logistical Foresight Offers Successful Hospital Move

How Elmhurst communicated its move from one location to another.

Keen Logistical Foresight Offers Successful Hospital Move

PRNEWS Staff

January, 2012

In a highly competitive healthcare market, promoting the opening of the new location of a hospital requires a layered communications approach. Elmurst did this by hosting a series of 12 grand opening events.

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anniversary, Google doodles, partnerships

Celebrating an Anniversary Worldwide

How Sesame Workshop made social media work for a secondary audience.

Celebrating an Anniversary, and a Season 40 Premiere, with the World

PRNEWS Staff

January, 2011

The Sesame Workshop team worked to secure innovative partnerships and coverage to celebrate its anniversary and launch the premiere of its 40th season.

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local strategy, nonprofit, PSA

Creating Awareness of Vets' Mental Health

How the Iraq & Afghanistan Veterans of America used a local strategy and a PSA to drive awareness of vets’ mental health.

Local Strategy, PSA Helps Bring Awareness to Vets’ Mental Health

PRNEWS Staff

January, 2011

Focus groups with servicemen and women found that they would open up to each other and discuss the issues they were facing. Iraq & Afghanistan Veterans of America, alongside the Ad Council and Peppercom, enlisted the help of “ambassadors” in regional areas to secure local coverage and bring a human interest story into the mix.

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CEO transition, nonprofits, volunteerism

Retiring with a Long-Lasting Community Impact

How Northwestern Mutual CEO’s retirement spurred employee and community engagement.

Focusing a CEO Retirement on Volunteer Opportunities and Long-Lasting Social Impact

PRNEWS Staff

January, 2011

When Northwestern Mutual’s longtime chairman and CEO announced his retirement, the organization’s communications department decided to honor its long-standing tradition of serving its hometown by giving back to the community.

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anniversary, Bubble Wrap, spokespeople

Driving Engagement for a Brand's Anniversary

How Sealed Air Corp. created an engaging media blitz for a brand anniversary.

Driving Media and Fan Engagement for a Brand’s Anniversary

PRNEWS Staff

January, 2011

For Bubble Wrap's 50th anniversary, Sealed Air Corp. and Coyne PR wanted to reinforce the brand and remind consumers of its usefulness. A wide-reaching media campaign fueled international interest, and two spokespeople were appointed to share the brand's story.

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auto, news bureau, storytelling

Mining for Stories to Change Reputation

How General Motors found media story opportunities by meeting with internal stakeholders.

How to Mine for Internal Stories to Overturn Negative Perception of a Brand

PRNEWS Staff

January, 2011

To alter its perception among industry media, General Motors tapped Weber Shandwick to create a centralized news and storytelling approach that would focus on positive stories about the automaker's remaining brands. To pair positive storytelling with proactive media outreach, one team focused on mining internal stories, while a second team focused on pitching stories to major media.

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corporate, Marketing Mix, site redesign

Increasing Efficiency of HR Comms Dollars

How HP redesigned its HR communications, resulting in more content being consumed.

How a Site Revamp Helped Increase Efficiency of HR Comms Dollars

PRNEWS Staff

January, 2011

Internal research at HP confirmed that messaging from the HR communications team wasn’t resonating among employees. Connect Consulting Group was tasked with redesigning the communications function; revamping the department; aligning the website with the brand; and adding marketing to the mix. These efforts resulted in significantly increasing the amount of HR content that employees read.

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corporate culture, events

Transforming Culture through Recognition

How an employee recognition campaign at Lockheed Martin improved morale.

How the Power of Recognition Transformed a Business Culture

PRNEWS Staff

January, 2011

The employee communications team at Missiles and Fire Control knew that if it didn’t meet employee needs and nurture inclusive collaboration, employees may choose to leave the company before the decade was out—taking their critical knowledge with them. After surveying employees, the team found that they did not feel that they were sufficiently recognized for their work. Thus, “Cheers to Peers: The Power of Recognition” campaign was hatched.

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municipality, news agency, nonprofit

Managing a Crisis through Teamwork

How the Gilbert Fire and Rescue Department became its own news agency to provide up-to-date information during a crisis.

Using Teamwork and Technology to Effectively Manage a Crisis Situation

Dana Berchman and Jennifer Alvarez, Gilbert Fire and Rescue Department

January, 2010

When a massive five-alarm fire broke out in Gilbert, Arizona, the Gilbert Fire and Rescue Department partnered with Gilbert’s Digital Communications Department. The team was challenged with managing the news media, social media and community outreach.

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employee engagement, humor, microsite

Saving the Library on a Shoestring Budget

How the New York Public Library and Improv Everywhere leveraged letters, videos and employees to save the library.

How an In-House Team on a Shoestring Budget Launched a Letter-Writing Campaign to Save the Library

PRNEWS Staff

January, 2010

On a limited budget and hoping to save its branches, the New York Public Library partnered with Improv Everywhere to stage a prank and create a viral hit on Youtube. The New York City Council restored enough funding to avoid branch closures.

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Diversity, Equity & Inclusion

employee engagement, healthcare, nurses

Using Diverse Stories to Reach a New Audience

How Travel Nurse Across America upended the assumptions around healthcare travelers.

How a Team Used Diverse Stories to Reach a Wider, Untapped Audience

PRNEWS Staff

August, 2023

Travel Nurse Across America (TNAA) wanted to help travelers find community by showing that each traveler, no matter their background, has a place within the company.Travel Nurse Across America (TNAA) wanted to help travelers find community by showing that each traveler, no matter their background, has a place within the company.

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corporate partnership, e-sports, nonprofit

Influencing Organizations to Support People with ID

How Microsoft and the Special Olympics raised resources to support people with intellectual disabilities

How Corporate Partnerships Can Drive Engagement and Awareness

PRNEWS Staff

August, 2023

Special Olympics, through its partnership with Microsoft, created opportunities and empowered people with intellectual disabilities through hands-on training to host and shoutcast during the Gaming for Inclusion broadcast on the official Xbox Twitch channel.

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labor unions, multi-lingual, text communications

Creating a Multi-Lingual Comms Architecture

How LSG Sky Chefs created an adaptable comms architecture to provide information around workforce labor negotiations.

How a Communications Architecture, Built to Reach a Multi-Lingual Workforce, Paid out in Spades

PRNEWS Staff

August, 2023

LSG Sky Chefs was a in a contract negotiation with its workers’ union. BGR PR was tasked to create a multi-lingual internal communications architecture for the thousands of U.S. employees who work at dozens of kitchens at airports around the country. This architecture would be used to communicate company news about labor negotiations, health and workplace safety, human resources, training, recruitment and other topics to a diverse workforce that speaks English, Spanish and French.

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diabetes, gamification, healthcare

Promoting Inclusivity through Gaming

How Insulet leveraged Animal Crossing: New Horizons to create awareness for those with diabetes.

How to Promote Inclusivity through Gaming for People with Diabetes

PRNEWS Staff

August, 2023

It’s important to see people with diabetes accurately represented in culture and society. Yet the majority of respondents in a company survey said they rarely or never saw diabetes represented in society and culture. Insulet and Porter Novelli wanted to find a way to break through, not just to raise awareness but also to make people with diabetes feel seen.

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change management, employee engagement, recruitment

Employing Change Management for DEI

How Huntington Bank created cultural change through a five-phase process.

How to Employ Change Management Tactics to Embrace DEI Both Internally and Externally

PRNEWS Staff

January, 2012

Huntington Bank recognized that a diverse and inclusive workforce would have a positive impact on customer relationships and boost performance within the organization. To reach these goals, the team engaged its 11,000 employees in the initiatives.

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Miss Universe, multicultural, multilingual

Driving Awareness of Asthma

How Merck disseminated critical messages to a multilingual community.

Driving Awareness of a Well-Known Disease in a Community that Needs More Information

PRNEWS Staff

January, 2011

In an effort to reduce the uncertainty about asthma triggers and management in the Hispanic community, Merck tapped Hill & Knowlton to lead a research-driven advocacy campaign called Asma en Español.

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Experiential Marketing

crypto, integrated PR, vending

Breaking through the Noise with Industry Firsts

How Neon used an integrated campaign to drive awareness for NFTs.

How to Break through the Media Noise with Industry Firsts

PRNEWS Staff

August, 2023

Neon and Bospar created an integrated campaign to engage NFT artists, journalists and consumers to create buzz and break through the crowded crypto-space. It did this by retrofitting an old vending machine to become the world's first NFT ATM.

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auto, CES, technology, thought leadership

Driving a CES Campaign for Auto Tech Dominance

How Ford cut through the clutter of CES to shine a spotlight on innovation.

HillI+Knowlton Drives Ford’s CES Campaign for Auto Tech Dominance

PRNEWS Staff

January, 2017

To cut through the CES clutter and put the spotlight on Ford, the teams from Hill+Knowlton, Ogilvy Public Relations and Burson-Marsteller worked to engage every tech reporter and influencer to help shape opinions. The goals also included using CES as a launching pad to create a long-term ripple effect for PR and to further establish Ford innovation as a differentiator for consumers.

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CPG, emotional branding, out of home

Using Emotion to Flip a Brand's Underdog Status

How World’s Best Cat Litter broke through a competitive market by leveraging emotion.

How a Cat Litter Used Emotion to Change its Underdog Brand Status

Jean Broders, Kent Pet Group

January, 2017

World’s Best Cat Litter looked to create a story that ensured its consumers were willing to choose its product based on performance, rather than price. It achieved this by creating an emotional story that resonated with its target audience.

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gamification, historic preservation

Utilizing Social Media for Historic Preservation

How the American Express Foundation took inspiration from “American Idol” to vote on historic places in need of repair.

Utilizing Social Media to Allocate Historic Preservation Funds

PRNEWS Staff

January, 2013

The American Express Foundation and the National Trust for Historic Preservation worked to identify historic locations within various cities that were in need of repair. Using "American Idol" as inspiration, the teams offered $1 million annually to be split among locations in need, with the decision being determined by public voting. The Harbour Group and M Booth worked to get the word out to potential voters through both traditional and social media.

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finance, microsite

Launching against an Established Competitor

How JPMorgan Chase & Co. positioned its product line for small business owners.

How to Launch a New Product Against an Established Competitor

PRNEWS Staff

January, 2012

JPMorgan Chase & Co. and Ketchum PR worked together to drive awareness and acquisition of Ink from Chase products, and to demonstrate its commitment to small business owners.The campaign would need to excite the small business market about Ink from Chase; engage small business owners more deeply with Chase’s brand; and position Chase as a competitive financial services player against an already established market player.

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anniversary, celebrity, partnerships

Keeping a Long-Term Campaign Current

How the National Heart, Lung, and Blood Institute used celebrities and media partners to raise awareness of a cause.

Keeping a Long-Term Camapign Current by Taking Risks and Sticking to It

PRNEWS Staff

January, 2012

The 10th anniversary of the Heart Truth campaign provided an opportunity for National Heart, Lung, and Blood Institute (NHLBI) and Ogilvy Public Relations to reinvigorate the Red Dress Collection Fashion Show. The team sought 15 celebrity women to serve as models and spokespeople for the event, which would be moved to a new location. The team also worked with seven media partners to promote the campaign.

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humor, museums, parody, User-generated content

Leveraging UGC for a Show Premiere

How TBS used humor and fan art to launch a PR stunt.

User-Generated Content and Parody Join Forces to Increase Show Ratings

PRNEWS Staff

January, 2012

NYCOCOMoCA was a PR stunt meant to celebrate and gain press around comedian and talk-show host Conan O’Brien. Returning to New York for the first time since he left NBC, O'Brien and Team Coco, TBS and LeadDog Marketing Group joined forces to parody high-end art museums and galleries.

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association, celebrity, cycling

Using Celebrity Power to Reinvigorate Cycling

How Pro Challenge built awareness of a cycling race for avid cyclists and regular sports fans alike.

How to Use Celebrity Power and a Social Strategy to Bring a Sport Back to its Roots

PRNEWS Staff

January, 2012

To help build awareness of the USA Pro Cycling Challenge, Pro Challenge and Rogers & Cowan focused on the riders as individuals and built them up as celebrities. The estimated economic impact to Colorado was $83.5 million.

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B2B, health benefits, health insurance, thought leadership

Gaining Awareness with Thought Leadership

How Transition Optical utilized thought leadership and an existing industry event to build relationships.

Thought Leadership Helps B2B Company Gain Awareness for Target Audiences

PRNEWS Staff

January, 2011

Transition Optical and Euro RSCG (Euro) embarked on a campaign to make HR executives more aware of vision care in general and, in particular, the benefits of having Transitions lenses as part of vision care plans. This would be achieved at Transitions Optical’s existing industry event, Transitions Academy.

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celebrity, editorial, publisher

Using Events to Gain New Audiences

How American Media lay the groundwork for repeat events in one year.

Aligning Repeat Events with Editorial Messaging to Gain New Audiences

PRNEWS Staff

January, 2010

Looking for a fresh way to reach advertisers and sponsors, the Shape magazine staff worked with the American Media’s PR department to develop an event concept and outreach plan: the Bikini Body Countdown, which would lay the groundwork for repeat events since it is a recurring guide in the publication.

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CPG, partnerships, world record

Breaking through with a New World Record

How Colgate brought together multiple agencies to establish a record for most couples kissing at the same time.

Agency and Brand Partnerships Sync to Create New World Record

PRNEWS Staff

January, 2010

North 6th and Cohn & Wolfe partnered to promote Colgate's newest product, Wisp, by using the New Year’s Nation attendee list to organize partygoers for an attempt at a new Guinness World Record for most couples kissing at the same time in multiple locations. This would be assisted, on a promotional level, by the the Wisp brush. Beer brand Blue Moon also came on board as a partner partner and “strike of midnight” beverage.

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CPG, limited edition, product sampling

Using Product Samples in a Health Movement

How Flahavan’s used a product sample to gain brand and category awareness.

Turning a Product Sampling Opportunity Into a National Health Movement

Maeve Governey, Walsh:PR

January, 2010

Flahavan's and Walsh:PR was approached by a health-related TV show, which wanted the team to create product samples. This provided the brand access to a new demographic and had the potential to grow an entire category.

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food, social media, vending

Using an ATM to Get Buzz for a Big Mac

How McDonald’s drove engagement for a new product with a stunt involving a vending machine.

How a Big Mac-Dispensing ATM Helped Get Boston Buzzing About McDonald’s

Annie Perkins, Shift Communications

January, 2008

McDonald's and Shift Communications built a freestanding ATM to distribute Big Macs in downtown Boston. As part of a larger campaign around the activiation, the team used owned and paid elements to drive buzz, including media relations, social media and more.

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Internal Communication

labor unions, multi-lingual, text communications

Creating a Multi-Lingual Comms Architecture

How LSG Sky Chefs created an adaptable comms architecture to provide information around workforce labor negotiations.

How a Communications Architecture, Built to Reach a Multi-Lingual Workforce, Paid out in Spades

PRNEWS Staff

August, 2023

LSG Sky Chefs was a in a contract negotiation with its workers’ union. BGR PR was tasked to create a multi-lingual internal communications architecture for the thousands of U.S. employees who work at dozens of kitchens at airports around the country. This architecture would be used to communicate company news about labor negotiations, health and workplace safety, human resources, training, recruitment and other topics to a diverse workforce that speaks English, Spanish and French.

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fundraising, healthcare, incentives

Converting Work into Charitable Dollars

How Klick Health incentivizes its employees to complete work under budget for social good.

How to Motivate Employees by Enabling them to Convert Work into Charitable Dollars

Leerom Segal, Klick Health

January, 2013

Klick Health’s CSR program, Klick It Forward, enables the company's employees to convert their day-to-day work into charitable donations. When projects are completed under budget, any employee who has contributed to that project receives a portion of that money to use to donate to a charitable partner of their choice.

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integrated PR, video, volunteers

Utilizing Internal Comms for a Cause

How ESPN taught others to pay social good forward.

Integrated PR Tactics, Internal Communications Help Pay it Forward for ESPN

PRNEWS Staff

January, 2012

ESPN produced a documentary series to shin a spotlight on four communities that suffered from budget cuts in their schools. In the show, the sports network and its local partners together to provide new high school athletic facilities. Team ESPN also organized a give back volunteer program as an extension, by helping communities "pay it forward."

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business continuity, insurance, natural disaster

Crisis Response with Internal Stakeholders

How MassMutual helped its internal and external community during a natural disaster.

Responding to a Crisis While Internal Stakeholders are Also Impacted

PRNEWS Staff

January, 2012

Although the MassMutual headquarters wasn’t directly hit during a tornado, it was a significant event for employees and the community, and one that required a strong response from MassMutual. The company’s media relations, strategic communications and community responsibility teams needed to get the word out to employees and the community that MassMutual was there to help.

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CEO transition, nonprofits, volunteerism

Retiring with a Long-Lasting Community Impact

How Northwestern Mutual CEO’s retirement spurred employee and community engagement.

Focusing a CEO Retirement on Volunteer Opportunities and Long-Lasting Social Impact

PRNEWS Staff

January, 2011

When Northwestern Mutual’s longtime chairman and CEO announced his retirement, the organization’s communications department decided to honor its long-standing tradition of serving its hometown by giving back to the community.

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corporate, Marketing Mix, site redesign

Increasing Efficiency of HR Comms Dollars

How HP redesigned its HR communications, resulting in more content being consumed.

How a Site Revamp Helped Increase Efficiency of HR Comms Dollars

PRNEWS Staff

January, 2011

Internal research at HP confirmed that messaging from the HR communications team wasn’t resonating among employees. Connect Consulting Group was tasked with redesigning the communications function; revamping the department; aligning the website with the brand; and adding marketing to the mix. These efforts resulted in significantly increasing the amount of HR content that employees read.

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corporate culture, events

Transforming Culture through Recognition

How an employee recognition campaign at Lockheed Martin improved morale.

How the Power of Recognition Transformed a Business Culture

PRNEWS Staff

January, 2011

The employee communications team at Missiles and Fire Control knew that if it didn’t meet employee needs and nurture inclusive collaboration, employees may choose to leave the company before the decade was out—taking their critical knowledge with them. After surveying employees, the team found that they did not feel that they were sufficiently recognized for their work. Thus, “Cheers to Peers: The Power of Recognition” campaign was hatched.

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association, community building, volunteers

Convincing Leadership to Support a Cause

How Comcast taught local nonprofits the basics of social media.

How to Convince Leadership to Support Social Impact Initiatives

PRNEWS Staff

January, 2010

Leveraging Comcast’s high Twitter involvement and a supportive environment for employee-driven community service initiatives, social media training seemed to be an ideal way to provide nonprofits with no-cost, yet useful, tools. The plan involved on-site social media training forums that would allow participants to practice social media while learning it.

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Media Relations

crypto, integrated PR, vending

Breaking through the Noise with Industry Firsts

How Neon used an integrated campaign to drive awareness for NFTs.

How to Break through the Media Noise with Industry Firsts

PRNEWS Staff

August, 2023

Neon and Bospar created an integrated campaign to engage NFT artists, journalists and consumers to create buzz and break through the crowded crypto-space. It did this by retrofitting an old vending machine to become the world's first NFT ATM.

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limited edition, nonprofit, Valentine's Day

Utilizing Unique Insights to Drive Awareness

How the Idaho Potato Commission drove awareness by leveraging a surprising insight and a unique limited offering.

Utilizing Limited-Time Offerings and Unique Insights to Drive Awareness

PRNEWS Staff

August, 2023

Through a national survey, the Idaho Potato Commission learned that the smell of French fries is considered the most irresistible scent to mankind. Here's how it leveraged that insight, bottled it and drove awareness.

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nonprofit, reproductive health, thought leadership

Securing Funding for Marginalized Communities

How Public Health Solutions secured continued funding for its sexual and reproductive health in the midst of the Covid pandemic.

How a Team Utilized Social Media and Op-Eds to Secure Public Health Funding for Marginalized Communities

PRNEWS Staff

August, 2023

The Trump adminnistration's institution of a gag ruile on federal federal Title X Family Planning Program funding barred recipients from providing patients with comprehensive family planning options. Here's how Public Health Solutions and Group Gordan secured continued funding.

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celebrity, PSA, storytelling

Forgoing Paid Actors in a PSA

How Sandy Hook Promise launched a PSA on Good Morning America and Katy Perry’s social channels.

How Forgoing Paid Actors in a PSA Impacted an Organization’s Mission

PRNEWS Staff

August, 2023

Sandy Hook Promise (SHP) and Dini von Mueffling Communications created "Teenage Dream," a PSA timed for when students were re-entering the classroom after Covid. The goal was to position the PSA as a crucial piece of the conversation in gun violence prevention and school safety, especially with the mid-September launch date that would coincide with the first few weeks of the school year.

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healthcare, local strategy, PSA

Forming a Smoker Cessation Campaign

How the American Lung Association embraced a local strategy to drive people to quit smoking.

How PSAs and Local Outreach Helped Form a Smoker Cessation Campagin

PRNEWS Staff

January, 2020

American Lung Association (ALA) and Porter Novelli worked to mobilize local communities with coalition engagement and create an infrastructure to help people want to quit smoking. A key component of the campaign involved community partnerships and local spokespeople.

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auto, CES, technology, thought leadership

Driving a CES Campaign for Auto Tech Dominance

How Ford cut through the clutter of CES to shine a spotlight on innovation.

HillI+Knowlton Drives Ford’s CES Campaign for Auto Tech Dominance

PRNEWS Staff

January, 2017

To cut through the CES clutter and put the spotlight on Ford, the teams from Hill+Knowlton, Ogilvy Public Relations and Burson-Marsteller worked to engage every tech reporter and influencer to help shape opinions. The goals also included using CES as a launching pad to create a long-term ripple effect for PR and to further establish Ford innovation as a differentiator for consumers.

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B2B, humor, parking

Grabbing Media at Low Cost

How the Barnacle inspired the story of an industry evolution.

How a Startup Used Serendipity to Grab Media at Low Cost

PRNEWS Staff

January, 2017

Product testing and pilots are not normally part of a marketing plan, but when a photo of the Barnacle was tweeted, the company hired Havas PR to help stay on top of media inquiries and reinforce plans for messaging and branding. In addition to keeping up the media momentum, the strategy was to create content and messaging that would help change the narrative about parking enforcement.

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hospitality, sweepstakes, talk shows

Using Networking to Gain National Exposure

How Palace Resorts gained media exposure using a TV talk show during sweeps.

How a Resort Used Old-Fashioned Networking to Gain National Exposure

Cessie Cerrato, Palace Resorts

January, 2016

Palace Resorts was breaking into the Caribbean market and needed to engage a new demographic of travelers. The brand landed national placement on The Wendy Williams Show and was given space on Wendy's Wheel, where viewers could call in for a chance to win a trip.

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creative, nonprofit, storytelling

Using Unlikely Creative to Break Through

How Tobacco Free New York State used a children’s storybook to gain media attention.

Unlikely Creativity Helps Nonprofit Break through the Noise

Anthony Billoni, Tobacco-Free Western NY and Aaron Hugo, Pinckney Hugo Group

January, 2016

Tobacco Free New York State developed a children's storybook to demonstrate how tobacco is marketed in places where kids can see it, in an effort to highlight the theme of tobacco marketing being in places it doesn't belong.T he storybooks were mailed to key media with a handwritten note.

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childhood obesity, healthcare, nonprofit

Tackling the Subject of Childhood Obesity

How the American Heart Association/American Stroke Association increased awareness of, and engagement in, healthy living among families.

How an Integrated Media Campaign Tackled the Subject of Childhood Obesity

Krisleigh Hoermann, American Heart Association and Alexandra Paterson, American Heart Association National Center

January, 2015

The American Heart Association/American Stroke Association (AHA/ASA) sought to expand the fight against heart disease and stroke by introducing a children's market. One of the results of adding this new market segment was the creation of National Childhood Obesity Awareness Month.

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local strategy, microsite, partnership

Tackling Sustainability at a Local Level

How Kroger communicates about its food waste reduction program.

Kroger Tackles Sustainability One Location at a Time

Lynn Marmer, The Kroger Co.

January, 2014

Kroger's Perishable Donations program began in a small group of stores in the Pacific Northwest, and the process was later rolled out to the majority of Kroger stores nationwide. As part of the effort, Kroger works with Feeding America. The PR efforts to get the message out about the program is multifaceted.

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food insecurity, local strategy, nonprofit

Localizing a National Crisis to Support the Hungry

How Feeding South Florida brought a global crisis to a personal level.

Helping Reporters Tie a Nationwide Crisis To a ‘Neighbor Next Door’ Hunger Program

DURÉE ROSS, DURÉE & COMPANY

January, 2014

When the U.S. government shut down in 2013, Feeding South Florida and Duree & Company worked to inform the public of its deficiencies so that others could lend a hand with food, monetary donations and volunteer time. While the government shutdown had been front page news, there was an opportunity to localize the crisis and tap into a well of support for those who suffer from hunger.

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celebrity, fundraising, satellite media tours

Driving Discussions around Domestic Violence

How the Allstate Foundation engaged the public to raise awareness for an important cause.

Using Virtual and Physical Components to Take the Conversation about Domestic Violence to a Higher Level

PRNEWS Staff

January, 2013

The Allstate Foundation and the Zeno Group worked to inspire conversation, drive awareness and support programs that target domestic violence.

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government, microsite, nonprofit

Staving off a Federal Tax Initiative

How Airlines for America mobilized employees and consumers to voice its opposition to proposed taxes.

Staving off Federal Tax Initiative with Lobbying and Media Campaign

PRNEWS Staff

January, 2013

Airlines for America and APCO Worldwide formulated an issues advocacy campaign to defeat a White House proposal that would cost passengers and the industry $36 billion over a decade.

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data, health insurance, research

Proving PR's Worth in Benefits Enrollment Period

How the Centers for Medicare and Medicaid quantified a positive rate of return based on behaviors of its target audience.

Research Proves PR’s Worth in Spurring Action During Benefits Enrollment Period

PRNEWS Staff

January, 2012

The Centers for Medicare and Medicaid (CMS) research team, consisting of Medicare’s in-house staff, agency partner Porter Novelli and research provider PRIME Research successfully planned its campaigns around research undertaken before investing one marketing/PR dollar and quantified the returns on CMS’ investments in both earned and paid media.

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blogs, storytelling, video

Creating a Content Ecosystem

How Orchard Supply Hardware invited nontraditional media to tell its story.

Creating a Content Ecosystem to Tell Your Story in a Crowded Market

PRNEWS Staff

January, 2012

Orchard Supply Hardware and PRx Digital embarked on a store rollout program that included utilizing a variety of platforms to tell the story of a grand opening. A unique aspect was the team pitching the female-friendly new stores to mommy bloggers.

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B2B, Content creation, thought leadership

Establishing a Blog to Break Through

How the launch of Apriso’s company blog drove brand awareness and sales.

How a Brand Established a Blog to Set Itself Apart from the Competition

PRNEWS Staff

January, 2012

Apriso and Gutenberg PR leveraged a blog to broadcast the company's expertise, enhance brand awareness and grow sales. To make the blog a success, it needed to cover a wide range of topics that would provide immediate and practical use to its target audiences, and the team needed to find someone to manage it.

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finance, microsite

Launching against an Established Competitor

How JPMorgan Chase & Co. positioned its product line for small business owners.

How to Launch a New Product Against an Established Competitor

PRNEWS Staff

January, 2012

JPMorgan Chase & Co. and Ketchum PR worked together to drive awareness and acquisition of Ink from Chase products, and to demonstrate its commitment to small business owners.The campaign would need to excite the small business market about Ink from Chase; engage small business owners more deeply with Chase’s brand; and position Chase as a competitive financial services player against an already established market player.

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anniversary, celebrity, partnerships

Keeping a Long-Term Campaign Current

How the National Heart, Lung, and Blood Institute used celebrities and media partners to raise awareness of a cause.

Keeping a Long-Term Camapign Current by Taking Risks and Sticking to It

PRNEWS Staff

January, 2012

The 10th anniversary of the Heart Truth campaign provided an opportunity for National Heart, Lung, and Blood Institute (NHLBI) and Ogilvy Public Relations to reinvigorate the Red Dress Collection Fashion Show. The team sought 15 celebrity women to serve as models and spokespeople for the event, which would be moved to a new location. The team also worked with seven media partners to promote the campaign.

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awards, partnership, scholarship

Keeping a 90-Year Old Program Alive

How Scholastic reinvigorated an older program with a new team.

Keeping a 90-Year Old Program Alive and Well by Refreshing the Team

PRNEWS Staff

January, 2012

For almost 90 years, the Scholastic communications team has been creating winning campaigns to help promote the Scholastic Art & Writing Awards. While the team has tried various tactics and approaches, one method for bringing in new ideas has been a refresh of the team.

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partnership, volunteers

Using Volunteerism to Connect with Consumers

How Barefoot Wine leveraged a fun personality and charitable heritage to connect with consumers.

Connecting with Target Audiences through Volunteer Opportunities

PRNEWS Staff

January, 2012

Barefoot Wine and Hunter Public Relations developed the Barefoot Wine Beach Rescue Project, a program that highlights the brand’s passion and spirit for bare feet and clean beaches. In 2011, Barefoot partnered with the Surfrider Foundation and local community volunteers to clean up 21 beaches.

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events, fundraising, local strategy

Creating a National Tour to Spread Awareness

How Hyundai Motor America executed a national tour to fight pediatric cancer.

How a Corporation Created a National Tour to Spread Awareness for a Cause

PRNEWS Staff

January, 2012

Hyundai Motor America and Finn Partners expanded the Hope on Wheels program by driving a new EV cross country to increase awareness and visibility.

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anniversary, local strategy, volunteers

Rallying Volunteers in Give-Back Campaign

How IBM used its centennial anniversary for good.

Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Global Give-Back Cmapaign

PRNEWS Staff

January, 2012

IBM and Ketchum launched one of the largest corporate volunteer efforts in history for the tech giant's centennial anniversary. The team designed the year-long initiative to allow employees, clients and other partners to give back to communities worldwide.

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buzzwords, data, global, local strategy

Using Data to Help a Campaign Go Global

How LinkedIn’s data and PR team worked together to grab media attention.

How to Use Data to Help a Campaign Go Global and Attract Media Attention

PRNEWS Staff

January, 2012

To enable its members to make a great first impression, LinkedIn offered up the most overused words that its members use in their profiles. The data was segmented by local markets and positioned the brand as a unique career resource.

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association, policy, technology

Innovating with Digital Tactics

How the Consumer Electronics Association positioned itself as a leader in innovation policy.

Promoting a Pledge for Innovation through Digital Tactics

PRNEWS Staff

January, 2012

The Consumer Electronics Association used an integrated declaration-based public relations campaign to underscore the importance of innovation.

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awareness day, events, sweepstakes

Developing a New Awareness Day

How Jack Link’s Beef Jerky created its own awareness day to drive a campaign.

How to Develop a Campaign around the Launch of a New Awareness Day

PRNEWS Staff

January, 2012

When looking to secure media coverage for your organization, developing a campaign around a special “day” to get the word out can be fruitful. And while there are already hundreds of observances throughout the year that you can latch on to, if one doesn’t exist, you can create your own. That’s exactly what Jack Link’s Beef Jerky and Carmichael Lynch Spong did when it created National Jerky Day.

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foundation, pro bono, radio

Supporting a Foundation through Radio

How Fisher House used a branded radio program to raise awareness and funds for a nonprofit.

PR Goes ‘On Air” with Branded Radio Campaign to Support Fisher House Foundation and Military Famlies

PRNEWS Staff

January, 2012

Fisher House began working with Bloomquist Media to raise awareness of its mission and increase funding for its work. The team created a campaign to target the talk radio audience and created a broadcast, called "The Gift: A Holiday Tribute to Military Families."

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bullying prevention, corporate, partnerships

Standing Up Against Childhood Bullying

How Cartoon Network brought together government, academic and grassroots organizations to engage chilren affected by bullying .

Inspiring Millions to Stand Up Against a Childhood Plauge through a Social Media Pledge

PRNEWS Staff

January, 2012

Cartoon Network and its sister brands, with help from Tenthwave Digital, joined a unified initiative to inspire people to take a stand against childhood bullying with an interactice social media pledge.

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partnerships, repositioning

Leveraging Partnerships to Tell an Expansion Story

How SUPERVALU leveraged the food desert platform to gain media opportunities.

Leverage Partnerships, New Positioning to Tell Story of Expansion

PRNEWS Staff

January, 2012

After a $7 billion acquisition led SUPERVALU to experience severe growing pains, it brought in a new CEO and identified a retail chain within its portfolio that the potential to grow quickly. The company worked with Carmichael Lynch Spong to develop a program that would attract small business owners and consumers, and to establish the credibility of the new management team.

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humor, museums, parody, User-generated content

Leveraging UGC for a Show Premiere

How TBS used humor and fan art to launch a PR stunt.

User-Generated Content and Parody Join Forces to Increase Show Ratings

PRNEWS Staff

January, 2012

NYCOCOMoCA was a PR stunt meant to celebrate and gain press around comedian and talk-show host Conan O’Brien. Returning to New York for the first time since he left NBC, O'Brien and Team Coco, TBS and LeadDog Marketing Group joined forces to parody high-end art museums and galleries.

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business continuity, insurance, natural disaster

Crisis Response with Internal Stakeholders

How MassMutual helped its internal and external community during a natural disaster.

Responding to a Crisis While Internal Stakeholders are Also Impacted

PRNEWS Staff

January, 2012

Although the MassMutual headquarters wasn’t directly hit during a tornado, it was a significant event for employees and the community, and one that required a strong response from MassMutual. The company’s media relations, strategic communications and community responsibility teams needed to get the word out to employees and the community that MassMutual was there to help.

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data, healthcare, storytelling

Establishing a Market Presence with Data

How Change Healthcare Corp. secured funding from five firms by going up against an established competitor.

Establishing a Market Presence by Letting Data Tell the Story

PRNEWS Staff

January, 2012

Change Healthcare Corp. launched with a mission of delivering critical information so customers could make better-informed decisions about their healthcare options. It brought in Lois Paul & Partners (LP&P) to help it accomplish its goals of raising the company’s visibility; attracting new investors; creating broader awareness for cost transparency solutions; and casting Change Healthcare as the leader of cost transparency tools and solutions.

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Content creation, healthcare, newsroom

Employing Branded Newsrooms

How Baylor Health Care System made it easy for journalists to search for company news through a branded newsroom.

How Branded Newsrooms Help Both Journalists and Communicators

PRNEWS Staff

January, 2012

Baylor Health Care System (BHCS) and Wieck Media created a newsroom that media could use to enhance their jobs. The team wanted to get Baylor-oriented news to the media as quickly and efficiently as possible by making search for press releases, photos and videos easy.

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reputation, technology

Launching a New Product to Turn Reputation

How Latronix brought a new product to market on a limited budget.

Using a New, and Easy, Product Launch to Turn around a Negative Reputation

PRNEWS Staff

January, 2012

With an established reputation in the industrial products market, Latronix underwent management changes stemming from a board of directors clash.The company’s new CEO challenged his team to develop a new product, and a product allowing for hassle-free printing from iPads, iPhones and other iOS devices, was born. Lages & Associates helped bring this launch to fruition.

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association, celebrity, cycling

Using Celebrity Power to Reinvigorate Cycling

How Pro Challenge built awareness of a cycling race for avid cyclists and regular sports fans alike.

How to Use Celebrity Power and a Social Strategy to Bring a Sport Back to its Roots

PRNEWS Staff

January, 2012

To help build awareness of the USA Pro Cycling Challenge, Pro Challenge and Rogers & Cowan focused on the riders as individuals and built them up as celebrities. The estimated economic impact to Colorado was $83.5 million.

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association, policy

Pulling Rivals Together for the Greater Good

How the American Beverage Association decreased total calories contained in all beverages shipped to U.S. schools.

How a Trade Association Pulled Rivals Together for the Greater Good

PRNEWS Staff

January, 2011

For years, the beverage industry deflected criticism by consumer activists and politicians that their products contribute to the child obesity problem. Here's how the American Beverage Association worked to solve the problem.

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global, healthcare, Progeria awareness

Increasing Clinical Trial Funding

How Progeria Research Foundation helped raise awareness of a rare illness and fund clinical trails.

How an International Search for Identifying a Rare Disease Resulted in an Increase in Clinical Trial Funding

PRNEWS Staff

January, 2011

Progeria Research Foundation (PRF) was a driving force behind the identification of the Progeria gene, a discovery that Spectrum trumpeted to the world. The team decided that finding more children with the disease would help scientists understand it better and thus contribute to potential developments of new treatment options.

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blogs, microsite, storytelling

Combining the Power of PR and Advertising

How the U.S. Army used multiple channels to drive officership recruitment.

PR and Advertising Join Forces to Recruit Army Officers

PRNEWS Staff

January, 2011

The U.S. Army and Weber Shandwick worked together to educate prospects and drive awareness of the officership program. Program components included videos, panel discussions and storytelling via a microsite.

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partnership, scholarship

Gaining Awareness for STEM Work

How the Siemens Foundation made STEM relevant by media training students.

Making STEM Work Relevant to a General Population and Gaining Awareness

PRNEWS Staff

January, 2011

The Siemens Foundation, Dentsu Communications, the College Board and six research universities partnered in an effort to inspire, educate and engage students, teachers and the public in STEM through the 12th annual Siemens Competition in Math, Science & Technology. The objectives of the work were to celebrate high school students who are achieving exceptional things in math and science, and hold them as an example to inspire others.

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local strategy, nonprofit, PSA

Creating Awareness of Vets' Mental Health

How the Iraq & Afghanistan Veterans of America used a local strategy and a PSA to drive awareness of vets’ mental health.

Local Strategy, PSA Helps Bring Awareness to Vets’ Mental Health

PRNEWS Staff

January, 2011

Focus groups with servicemen and women found that they would open up to each other and discuss the issues they were facing. Iraq & Afghanistan Veterans of America, alongside the Ad Council and Peppercom, enlisted the help of “ambassadors” in regional areas to secure local coverage and bring a human interest story into the mix.

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corporate, iPad, media buzz

Creating and Maintaining the Buzz

How MicroStrategy convinced the world the iPad was for businesses as well as consumers.

Creating Buzz when Initial Media Interest Starts to Wane

PRNEWS Staff

January, 2011

To MicroStrategy, the iPad presented an opportunity to extend their suite of apps to a portable platform. The team engaged Schwartz Communications to regenerate the excitement of the launch of the iPad; be the first to tell a business trend story to reporters at business and trade tech press; and position MicroStrategy as an early adopter and thought leader in supporting the iPad for business use.

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anniversary, Bubble Wrap, spokespeople

Driving Engagement for a Brand's Anniversary

How Sealed Air Corp. created an engaging media blitz for a brand anniversary.

Driving Media and Fan Engagement for a Brand’s Anniversary

PRNEWS Staff

January, 2011

For Bubble Wrap's 50th anniversary, Sealed Air Corp. and Coyne PR wanted to reinforce the brand and remind consumers of its usefulness. A wide-reaching media campaign fueled international interest, and two spokespeople were appointed to share the brand's story.

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auto, global campaign, press events, thought leadership

Breaking into the U.S. through Media Relations

How Mahindra Group, unknown to the U.S., generated media coverage.

How an International Brand Broke Into the U.S. Through Strategic Media Relations

PRNEWS Staff

January, 2011

In July 2017, Formula E was held in Brooklyn, which brought a number of Mahindra’s executives to New York and provided an opportunity to introduce these figures to U.S. journalists. Though the team, which worked with Intermarket Communications, did not have specific news to announce, primary objectives were to highlight Mahindra Group’s commitment to investing in the U.S.

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Miss Universe, multicultural, multilingual

Driving Awareness of Asthma

How Merck disseminated critical messages to a multilingual community.

Driving Awareness of a Well-Known Disease in a Community that Needs More Information

PRNEWS Staff

January, 2011

In an effort to reduce the uncertainty about asthma triggers and management in the Hispanic community, Merck tapped Hill & Knowlton to lead a research-driven advocacy campaign called Asma en Español.

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field guide, online community, taboo topic

Building Awareness for a Taboo Topic

How Astellas Pharma Canada created an interactive community to help raise awareness of a taboo topic.

Leveraging Olympics Timing to Build an Awareness-Raising Media Story for a Taboo Topic

PRNEWS Staff

January, 2011

energi PR worked with the Powder Room to create an education campaign to provide relief to travelers and raise awareness of overactive bladder through media outreach.

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auto, news bureau, storytelling

Mining for Stories to Change Reputation

How General Motors found media story opportunities by meeting with internal stakeholders.

How to Mine for Internal Stories to Overturn Negative Perception of a Brand

PRNEWS Staff

January, 2011

To alter its perception among industry media, General Motors tapped Weber Shandwick to create a centralized news and storytelling approach that would focus on positive stories about the automaker's remaining brands. To pair positive storytelling with proactive media outreach, one team focused on mining internal stories, while a second team focused on pitching stories to major media.

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local strategy, partnerships

Earning Coverage by Being Part of a Trend

How MaggieMoo’s Ice Cream and Treatery used a giveaway to build awareness and drive sales.

How to Take Advantage of a Trend by Partnering with Other Brands

PRNEWS Staff

January, 2011

In an effort to build brand awareness and boost sales, MaggieMoo’s Ice Cream and Treatery and Ogilvy Public Relations Worldwide gave taxpayers a free "Sundae Stimulus" on tax day. The team worked with other companies that offered similar deals to further engage the media.

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association, bowling, celebrity

Generating Buzz for Bowling

How BPAA attracted a new generation by allowing it to vote on Hall of Fame inductees.

Generating Buzz for Bowling with Celebrities and New Records

PRNEWS Staff

January, 2011

The Bowling Proprietors' Association of America (BPAA) and MWW Group sought to attract new generations to the sport of bowling. The team created a campaign to empower an audience of young fans to cast online votes to induct a celebrity bowling-lover into the Celebrity Bowling Hall of Fame.

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media audit, reputation, tourism

Flipping the Narrative to Save Louisiana Tourism

How the Louisiana Office of Tourism preserved the state’s tourism industry by creating a single voice.

Experts Bureau, Events Help Turn around Negative Perception of Louisiana

PRNEWS Staff

January, 2011

As oil gushed into the Gulf of Mexico following the Deepwater Horizon explosion, the Louisiana Office of Tourism and Deveney Communications worked to proactively preserve the state's tourism industry. The concept of a single voice across 1,100 partners was critical.

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B2B, health benefits, health insurance, thought leadership

Gaining Awareness with Thought Leadership

How Transition Optical utilized thought leadership and an existing industry event to build relationships.

Thought Leadership Helps B2B Company Gain Awareness for Target Audiences

PRNEWS Staff

January, 2011

Transition Optical and Euro RSCG (Euro) embarked on a campaign to make HR executives more aware of vision care in general and, in particular, the benefits of having Transitions lenses as part of vision care plans. This would be achieved at Transitions Optical’s existing industry event, Transitions Academy.

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global announcement, press event, wellness

Piquing Media Interest without Specifics

How Hilton hosted a press event without releasing specifics.

How to Launch a New Brand at a Press Event without Revealing Information in Advance

PRNEWS Staff

January, 2011

Hilton and Murphy O’Brien Public Relations sought to launch a new global spa concept and wanted to own the space on the day of the announcement. The team withheld the name, logo and specific details until its formal launch.

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local strategy, spokesperson, travel

Increasing Travel through Partnerships and Social

How Travelocity created a social media campaign that won over the C-suite.

How to Increase Travel through Partnerships, Social Voting and an Inanimate Spokesperson

PRNEWS Staff

January, 2010

Travelocity and Vollmer Public Relations created a "Summer of Possibilities" campaign that included a "roaming gnome" visiting different cities and narrating his travels on social media. Fans could then vote on which destinations they liked the most.

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employee engagement, humor, microsite

Saving the Library on a Shoestring Budget

How the New York Public Library and Improv Everywhere leveraged letters, videos and employees to save the library.

How an In-House Team on a Shoestring Budget Launched a Letter-Writing Campaign to Save the Library

PRNEWS Staff

January, 2010

On a limited budget and hoping to save its branches, the New York Public Library partnered with Improv Everywhere to stage a prank and create a viral hit on Youtube. The New York City Council restored enough funding to avoid branch closures.

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in-house, Publication, rebranding

Rebranding In-House with a Tight Budget

How Golfweek rebranded a legacy and negotiated new deals as a result.

Rebranding a Legacy Publication with a Tight Budget and In-House Resources

PRNEWS Staff

January, 2010

Golfweek and Garcia Media worked to change the publication's trade perception by attacting more consumers; change negative perceptions because of a cover that created a backlash; and revamp the look without compromising the brand's editorial integrity. The team decided the best way to reach its target audiences would be through one of the industry's biggest trade shows, the PGA Merchandise Show in Orlando.

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natural food claims, trust

Becoming a Trusted Voice for the Media

How Foster Farms sparked an industry change through product labeling.

How to Become a Trusted Voice for the Media

PRNEWS Staff

January, 2010

Foster Farms and Fineman PR worked together to highlight competitors' practices in a campaign to define the term "natural" and educate consumers about sodium injections in their chicken. To do so, it needed to position the company as a trusted choice and prove to the media that its pitch was more than just a product placement.

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food, social media, vending

Using an ATM to Get Buzz for a Big Mac

How McDonald’s drove engagement for a new product with a stunt involving a vending machine.

How a Big Mac-Dispensing ATM Helped Get Boston Buzzing About McDonald’s

Annie Perkins, Shift Communications

January, 2008

McDonald's and Shift Communications built a freestanding ATM to distribute Big Macs in downtown Boston. As part of a larger campaign around the activiation, the team used owned and paid elements to drive buzz, including media relations, social media and more.

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Product Launch

content, integrated PR, sweepstakes

Breaking into a New Category

How Sunkist used a sweepstakes to bring awareness of a new product from an established company.

How a Well-Known Brand Used a Contest to Break though into a New Category

PRNEWS Staff

August, 2023

ColinKurtis Advertising was tasked with launching a new category for global fresh fruit and soda brand Sunkist. The sauces and dressing category was new for Sunkist, so it was important to develop an online presence while utilizing a sweepstakes as a promotional element to entice people to learn more about this new product line. A “fun in the sun” campaign was born.

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B2B, humor, parking

Grabbing Media at Low Cost

How the Barnacle inspired the story of an industry evolution.

How a Startup Used Serendipity to Grab Media at Low Cost

PRNEWS Staff

January, 2017

Product testing and pilots are not normally part of a marketing plan, but when a photo of the Barnacle was tweeted, the company hired Havas PR to help stay on top of media inquiries and reinforce plans for messaging and branding. In addition to keeping up the media momentum, the strategy was to create content and messaging that would help change the narrative about parking enforcement.

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cellulite, integrated PR, testimonials

Meeting the Challenge of Skeptical Demo Groups

How Merz Aesthetics broke through a crowded market to launch a new FDA-approved product.

How an Integrated Campaign Met the Challenge of Skeptical Demo Groups

Rob Catlin, Merz North America, and Megan Driscoll, EvolveMKD

January, 2017

When EvolveMKD began working with Merz Aesthetics, its charge was to spread the word about its newest solution, Cellfina, to women and doctors, who could offer the procedure. Cellfina needed to overcome the market’s skepticism as being just one more new product that promises to fight cellulite.

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finance, microsite

Launching against an Established Competitor

How JPMorgan Chase & Co. positioned its product line for small business owners.

How to Launch a New Product Against an Established Competitor

PRNEWS Staff

January, 2012

JPMorgan Chase & Co. and Ketchum PR worked together to drive awareness and acquisition of Ink from Chase products, and to demonstrate its commitment to small business owners.The campaign would need to excite the small business market about Ink from Chase; engage small business owners more deeply with Chase’s brand; and position Chase as a competitive financial services player against an already established market player.

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reputation, technology

Launching a New Product to Turn Reputation

How Latronix brought a new product to market on a limited budget.

Using a New, and Easy, Product Launch to Turn around a Negative Reputation

PRNEWS Staff

January, 2012

With an established reputation in the industrial products market, Latronix underwent management changes stemming from a board of directors clash.The company’s new CEO challenged his team to develop a new product, and a product allowing for hassle-free printing from iPads, iPhones and other iOS devices, was born. Lages & Associates helped bring this launch to fruition.

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corporate, iPad, media buzz

Creating and Maintaining the Buzz

How MicroStrategy convinced the world the iPad was for businesses as well as consumers.

Creating Buzz when Initial Media Interest Starts to Wane

PRNEWS Staff

January, 2011

To MicroStrategy, the iPad presented an opportunity to extend their suite of apps to a portable platform. The team engaged Schwartz Communications to regenerate the excitement of the launch of the iPad; be the first to tell a business trend story to reporters at business and trade tech press; and position MicroStrategy as an early adopter and thought leader in supporting the iPad for business use.

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global announcement, press event, wellness

Piquing Media Interest without Specifics

How Hilton hosted a press event without releasing specifics.

How to Launch a New Brand at a Press Event without Revealing Information in Advance

PRNEWS Staff

January, 2011

Hilton and Murphy O’Brien Public Relations sought to launch a new global spa concept and wanted to own the space on the day of the announcement. The team withheld the name, logo and specific details until its formal launch.

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CPG, partnerships, world record

Breaking through with a New World Record

How Colgate brought together multiple agencies to establish a record for most couples kissing at the same time.

Agency and Brand Partnerships Sync to Create New World Record

PRNEWS Staff

January, 2010

North 6th and Cohn & Wolfe partnered to promote Colgate's newest product, Wisp, by using the New Year’s Nation attendee list to organize partygoers for an attempt at a new Guinness World Record for most couples kissing at the same time in multiple locations. This would be assisted, on a promotional level, by the the Wisp brush. Beer brand Blue Moon also came on board as a partner partner and “strike of midnight” beverage.

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food, social media, vending

Using an ATM to Get Buzz for a Big Mac

How McDonald’s drove engagement for a new product with a stunt involving a vending machine.

How a Big Mac-Dispensing ATM Helped Get Boston Buzzing About McDonald’s

Annie Perkins, Shift Communications

January, 2008

McDonald's and Shift Communications built a freestanding ATM to distribute Big Macs in downtown Boston. As part of a larger campaign around the activiation, the team used owned and paid elements to drive buzz, including media relations, social media and more.

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Social Media & SEO

content, integrated PR, sweepstakes

Breaking into a New Category

How Sunkist used a sweepstakes to bring awareness of a new product from an established company.

How a Well-Known Brand Used a Contest to Break though into a New Category

PRNEWS Staff

August, 2023

ColinKurtis Advertising was tasked with launching a new category for global fresh fruit and soda brand Sunkist. The sauces and dressing category was new for Sunkist, so it was important to develop an online presence while utilizing a sweepstakes as a promotional element to entice people to learn more about this new product line. A “fun in the sun” campaign was born.

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I'm already a subscriber.

Need help getting access? Contact our concierge: [email protected]
integrated marketing, repositioning, video

Introducing a Mascot to Bring a Brand to Life

How Loretto created an integrated marketing campaign with a new face.

How Humanizing a Brand Helped a Continuing Healthcare Provider Stand Apart

PRNEWS Staff

August, 2023

To stand out from its competition, continuing healthcare provider Loretto wanted to redefine the idea of what “home” means to families and influencers. To do so, it took a cue from other brand campaigns that humanized their brands through the voice of a character or mascot.

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employee engagement, healthcare, nurses

Using Diverse Stories to Reach a New Audience

How Travel Nurse Across America upended the assumptions around healthcare travelers.

How a Team Used Diverse Stories to Reach a Wider, Untapped Audience

PRNEWS Staff

August, 2023

Travel Nurse Across America (TNAA) wanted to help travelers find community by showing that each traveler, no matter their background, has a place within the company.Travel Nurse Across America (TNAA) wanted to help travelers find community by showing that each traveler, no matter their background, has a place within the company.

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Crisis Management

Strategies for Handling Influencer-Born Crises

Influencer partnerships can lift your brand, but they also carry risks. What happens when an influencer's actions or sta...

Strategies for Handling Influencer-Born Crises

Influencer partnerships can lift your brand, but they also carry risks. What happens when an influencer's actions or statements lead to a crisis? This session will provide you with the strategies needed to effectively manage and mitigate crises stemming from influencer collaborations. The presentation will explore key considerations, including legal and ethical implications, as well as best practices for protecting your brand's reputation and maintaining trust with your audience during challenging situations.

PRNEWS Team

October, 2024

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Tools and Tactics for Measuring and Evaluating Reputation

We’ll look at tools available to PR professionals that assess public perception and provide data to measure reputation...

Tools and Tactics for Measuring and Evaluating Reputation

We’ll look at tools available to PR professionals that assess public perception and provide data to measure reputational impact. The session will show how the aggregation of data and subsequent analysis of multiple disparate sources can provide both qualitative and quantitative insights, allowing PR teams to respond quicker to changing reputation factors in the market.

PRNEWS Team

August, 2024

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Using Social Listening to Avoid a Crisis

This session will teach how to efficiently monitor social media conversations, identify emerging issues, and respond swi...

Using Social Listening to Avoid a Crisis

This session will teach how to efficiently monitor social media conversations, identify emerging issues, and respond swiftly to prevent negative situations from escalating. Learn about the latest tools and techniques to track brand sentiment, analyze public opinion, and detect early warning signs before they become full-blown crises.

PRNEWS Team

July, 2024

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Emerging Issues for Brand Reputation in 2024

Panelists discuss trends and emerging challenges in brand reputation and crisis management, including the impact of curr...

Emerging Issues for Brand Reputation in 2024

Panelists discuss trends and emerging challenges in brand reputation and crisis management, including the impact of current events on brand messaging, proactive planning for social media reactionaries and negative reviews, and the expedited evolution of AI deepfakes, bots and misinformation.

PRNEWS Team

May, 2024

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Building a Crisis Team: Your Practical Blueprint

This session will provide attendees with the building blocks for organizing a strong team during a crisis in order to pr...

Building a Crisis Team: Your Practical Blueprint

This session will provide attendees with the building blocks for organizing a strong team during a crisis in order to produce positive outcomes even amid major challenges. PR practitioner and Ukrainian citizen, Julia Petryk, will present how forming a PR Army of a dozen communicators—amid the perils of war—helped global media tell the story through the perspectives of Ukrainian experts, authorities and witnesses.

PRNEWS Team

May, 2024

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Protecting Your Brand Reputation From Narrative Attacks Created By Misinformation And Disinformation

In the face of the World Economic Forum's 2024 Global Risks Report identifying misinformation and disinformation as the ...

Protecting Your Brand Reputation From Narrative Attacks Created By Misinformation And Disinformation

In the face of the World Economic Forum's 2024 Global Risks Report identifying misinformation and disinformation as the #1 global risk, understanding narrative attacks and their impact on your brand is crucial. You’ll learn the origins, tactics and impact of narrative attacks on organizations across the globe, valuable insights and strategies to protect your brand reputation, and learn to reduce risk by making better strategic decisions during times of crisis.

PRNEWS Team

May, 2024

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Invention in a Crisis: Lessons Learned from Creative Comebacks

PR pros known for their creativity and PR pros known for their crisis skills don’t always run in the same circles. But...

Invention in a Crisis: Lessons Learned from Creative Comebacks

PR pros known for their creativity and PR pros known for their crisis skills don’t always run in the same circles. But heart surgeons and brain surgeons work on the same patient, and there's a lot they can learn from each other. Adam Ritchie looks at brands in a crisis who invented their way through to the other side.

PRNEWS Team

May, 2024

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PR Strategies for Handling the Business Implications of Unintended Crises

Unintended crises have an impact on many stakeholders. These can include your customers, employees and investors, amongs...

PR Strategies for Handling the Business Implications of Unintended Crises

Unintended crises have an impact on many stakeholders. These can include your customers, employees and investors, amongst others. In this presentation you’ll learn how to take control of and dispel communication to cement your brand as trustworthy and dependable.

PRNEWS Team

May, 2024

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Strategic Shield: Handling Pushback on Championing DEI and ESG

PR professionals face unprecedented challenges in championing DEI and ESG initiatives for their organizations. Join our ...

Strategic Shield: Handling Pushback on Championing DEI and ESG

PR professionals face unprecedented challenges in championing DEI and ESG initiatives for their organizations. Join our expert panel as they unveil the strategies and tactics essential for navigating backlash on these topics. From crafting effective messaging to navigating various audiences, this session will equip attendees with the tools needed to defend and advance their organizations' commitments to DEI and ESG goals.

PRNEWS Team

May, 2024

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Preparing Your Spokesperson for Crisis: Media Training

This presentation will feature in-depth insights and processes with a professional media trainer. We’ll look at proact...

Preparing Your Spokesperson for Crisis: Media Training

This presentation will feature in-depth insights and processes with a professional media trainer. We’ll look at proactively training leadership to be ready to answer any questions that may come up this year in regards to political support and donations, brand positions on current events and projecting a strong, positive brand presence overall.

PRNEWS Team

May, 2024

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How Artificial Intelligence Is Changing—and Will Change—PR

Experts from a variety of sectors discuss the state of AI adoption within the communications industry and the technology...

How Artificial Intelligence Is Changing—and Will Change—PR

Experts from a variety of sectors discuss the state of AI adoption within the communications industry and the technology’s influence on public relations moving forward. Topics include combatting disinformation and assessing risk, reconciling varied levels of AI proficiency within the industry, and how AI is shaping insights through automation and customization.

PRNEWS Team

March, 2024

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Reputation Management for Influencers

Bonnie Caver of Reputation Lighthouse explains how to mitigate risk, respond to negative comments and actions, and prote...

Crisis and Reputation Management in the Influencer Landscape

Bonnie Caver of Reputation Lighthouse explains how to mitigate risk, respond to negative comments and actions, and protect your brand reputation when working with influencers.

PRNEWS Staff

April, 2023

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Protecting Your Brand in the Influencer Marketing Space

Jennifer Malloy and Melissa Steinman of Venable explain what companies should include in contracts with influencers, pro...

Protecting Your Brand in the Influencer Marketing Space

Jennifer Malloy and Melissa Steinman of Venable explain what companies should include in contracts with influencers, provide an overview of FTC guidance, and discuss the regulations surrounding user-generated content and ownership.

PRNEWS Staff

April, 2023

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Trends to Track For Crisis Mitigation

Mary Beth Levin from USPS shares how she uses social intelligence for crisis mitigation and better customer experience....

Actionable Trends to Track For Crisis Mitigation

Mary Beth Levin from USPS shares how she uses social intelligence for crisis mitigation and better customer experience.

PRNEWS Staff

September, 2021

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Mitigating Risk on Social Media

Sie Soheili of Capital One; Brianna Huff of Navient; and Rod Guajardo of Mississippi State University offer insights on ...

Assessing & Mitigating Risk on Social Media

Sie Soheili of Capital One; Brianna Huff of Navient; and Rod Guajardo of Mississippi State University offer insights on risk assessment, as well as tactics for flipping the script when your brand finds itself in the crosshairs.

PRNEWS Staff

March, 2021

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Establishing Your Crisis War Room

Payal Patel of Navy Pier offers tools, tactics and resources that should be in every crisis manager's arsenal....

Establishing Your Crisis War Room

Payal Patel of Navy Pier offers tools, tactics and resources that should be in every crisis manager's arsenal.

PRNEWS Staff

March, 2021

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Preventing & Managing DEI Crises

Dwayna Haley; Matthew Lasky of GLAAD and Raina Fields of the Federal Reserve Bank of Richmond discuss how PR pros can wo...

Preventing & Managing DEI Crises

Dwayna Haley; Matthew Lasky of GLAAD and Raina Fields of the Federal Reserve Bank of Richmond discuss how PR pros can work to recognize and communicate biases inside their organizations and apply DEI principles to external messaging in a way that is both truthful and impactful.

PRNEWS Staff

March, 2021

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Crisis Executive Communications

Nigel Glennie of Hilton shares how heset its communications strategy and stayed close to team members, hotel owners, pol...

Executive Communications: The Year the Earth Stood Still

Nigel Glennie of Hilton shares how heset its communications strategy and stayed close to team members, hotel owners, policymakers and consumers during the pandemic.

PRNEWS Staff

March, 2021

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Surviving a Social Media Crisis

Kati Murphy of Art Institute of Chicago covers social media crisis prep and ground zero mitigation....

Shelter in a Tweetstorm: Prepping for & Surviving a Social Media Crisis

Kati Murphy of Art Institute of Chicago covers social media crisis prep and ground zero mitigation.

PRNEWS Staff

September, 2020

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What to Do When You Go Viral for All the Wrong Reasons

Hayley Miller of the US Holocaust Memorial Museum shares best practices for what to do when your organization is trendin...

What to Do When You Go Viral for All the Wrong Reasons

Hayley Miller of the US Holocaust Memorial Museum shares best practices for what to do when your organization is trending - whether or not it wants to be.

PRNEWS Staff

September, 2020

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Using Social Media Monitoring

Kristi Daraban of Nationwide explains how tools and retargeting can be deployed as part of a smart monitoring strategy, ...

Making Sound Decisions Using Social Media Monitoring

Kristi Daraban of Nationwide explains how tools and retargeting can be deployed as part of a smart monitoring strategy, as well as how to listen to trends in your space and adjust content accordingly.

PRNEWS Staff

September, 2020

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Influencer Marketing

Measuring the Impact of Influencer Campaigns

You’ve got the influencer. You’ve got great creative. You’ve got a great campaign. But did it work? And how should...

Measuring the Impact of Influencer Campaigns

You’ve got the influencer. You’ve got great creative. You’ve got a great campaign. But did it work? And how should the phrase “did it work?” be defined? PR pros must now be able to not only launch effective influencer campaigns but also show their impact on brand awareness, engagement and the bottom line. This session will explore tools, metrics and methods for accurately measuring and reporting the success of influencer initiatives.

PRNEWS Team

October, 2024

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Maximizing Audience Engagement with Influencers

Savvy audiences are now more selective about the content they consume and the brands they trust, so effective influencer...

Maximizing Audience Engagement with Influencers

Savvy audiences are now more selective about the content they consume and the brands they trust, so effective influencer marketing requires more than just reach—it demands authentic engagement. This session will help PR pros to build trust and drive meaningful interactions through influencer partnerships. We’ll explore the evolving role of influencers on today’s platforms, examining whether they remain relevant and how they can foster genuine connections with target audiences.

PRNEWS Team

October, 2024

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How to Build Effective Influencer Partnerships

The right influencer partnership can elevate a brand’s visibility, credibility and engagement. However, this goes beyo...

How to Build Effective Influencer Partnerships

The right influencer partnership can elevate a brand’s visibility, credibility and engagement. However, this goes beyond simply selecting an influencer with a large following. It requires a strategic approach to align brand values and the influencer’s voice, audience and content. This session will explore identifying and selecting influencers as well as partnership models that create mutual value, negotiation and contracts, managing relationships and how to measure a partnership’s success.

PRNEWS Team

October, 2024

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Should You Use an Influencer or a Creator?

While strolling through social media, the difference between an influencer and creator may not be readily visible. Howev...

Should You Use an Influencer or a Creator?

While strolling through social media, the difference between an influencer and creator may not be readily visible. However, each partnership achieves different brand and messaging goals. Our presenter will explore the distinctions between influencers and creators in regards to your audience’s needs and impactful content style.

PRNEWS Team

October, 2024

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Strategies for Handling Influencer-Born Crises

Influencer partnerships can lift your brand, but they also carry risks. What happens when an influencer's actions or sta...

Strategies for Handling Influencer-Born Crises

Influencer partnerships can lift your brand, but they also carry risks. What happens when an influencer's actions or statements lead to a crisis? This session will provide you with the strategies needed to effectively manage and mitigate crises stemming from influencer collaborations. The presentation will explore key considerations, including legal and ethical implications, as well as best practices for protecting your brand's reputation and maintaining trust with your audience during challenging situations.

PRNEWS Team

October, 2024

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Navigating the Evolving Landscape of Influencer Marketing

Influencer marketing is no longer a trend—it's a crucial element of many PR campaign strategies. However, the industry...

Navigating the Evolving Landscape of Influencer Marketing

Influencer marketing is no longer a trend—it's a crucial element of many PR campaign strategies. However, the industry is shifting rapidly with the rise of AI influencers, blurring lines between influencers and brand advocates and the uncertain future of platforms like TikTok. Additionally, newer technologies such as deepfakes present challenges and opportunities for brand storytelling. This session is designed to equip communicators with the knowledge and tools to navigate these issues to leverage influencer marketing effectively.

PRNEWS Team

October, 2024

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Adapting to New Media Norms

Learn about strategies to make the most of evolving media platforms, new forms of content creation for PR pros within th...

Adapting to New Media Norms

Learn about strategies to make the most of evolving media platforms, new forms of content creation for PR pros within the media relations space, and tapping influencers and ambassadors to meet your PR goals.

PRNEWS Team

December, 2023

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Media Trends Shaping the Future

Explore the significant influence of social media, influencers, podcasts, streaming platforms and more on media relation...

Media Trends Shaping the Future

Explore the significant influence of social media, influencers, podcasts, streaming platforms and more on media relations strategies. The discussion will also encompass techniques for building connections with journalists and content creators in the digital landscape.

PRNEWS Team

December, 2023

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Reputation Management for Influencers

Bonnie Caver of Reputation Lighthouse explains how to mitigate risk, respond to negative comments and actions, and prote...

Crisis and Reputation Management in the Influencer Landscape

Bonnie Caver of Reputation Lighthouse explains how to mitigate risk, respond to negative comments and actions, and protect your brand reputation when working with influencers.

PRNEWS Staff

April, 2023

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Mastering Content Creation

Candice Beck of Chipotle shares how to encourage influencers to create and share UGC and gain insights into best practic...

Mastering Content Creation for Organizations

Candice Beck of Chipotle shares how to encourage influencers to create and share UGC and gain insights into best practices for working with influencers to create content.

PRNEWS Staff

April, 2023

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Proving the Power of Influencers

Brandi Boatner of IBM shares ways to measure success, evaluate the return on investment, and make data-driven decisions ...

Proving the Power of Influencers

Brandi Boatner of IBM shares ways to measure success, evaluate the return on investment, and make data-driven decisions to improve the effectiveness of your influencer campaigns.

PRNEWS Staff

April, 2023

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Protecting Your Brand in the Influencer Marketing Space

Jennifer Malloy and Melissa Steinman of Venable explain what companies should include in contracts with influencers, pro...

Protecting Your Brand in the Influencer Marketing Space

Jennifer Malloy and Melissa Steinman of Venable explain what companies should include in contracts with influencers, provide an overview of FTC guidance, and discuss the regulations surrounding user-generated content and ownership.

PRNEWS Staff

April, 2023

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Embracing Emerging Media

Emily Mekstan of Walgreens; Priscila Martinez ofThe Brand Agency; and Nicole Schuman of PRNEWS will discuss ways to buil...

Embracing Emerging Media

Emily Mekstan of Walgreens; Priscila Martinez ofThe Brand Agency; and Nicole Schuman of PRNEWS will discuss ways to build relationships with influencers and smaller digital outlets, determining whether to use mainstream or niche influencers, and how to balance traditional media with emerging media.

PRNEWS Staff

December, 2022

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Vetting Your Influencers

Steve Denker shares best practices for approaching prospective influencers, cutting ties with partners if necessary and ...

Vetting Your Influencers’ Politics to Ensure Authenticity

Steve Denker shares best practices for approaching prospective influencers, cutting ties with partners if necessary and determining when and how to respond if a partner goes rogue.

PRNEWS Staff

November, 2022

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Internal Communication

Ethical AI: Building a Governance Framework and Internal Guidelines

According to the Institute for PR, ethical AI usage is a top concern for PR pros. And maintaining transparency and compl...

Ethical AI: Building a Governance Framework and Internal Guidelines

According to the Institute for PR, ethical AI usage is a top concern for PR pros. And maintaining transparency and compliance with industry regulations while upholding company values is critical. This session provides a governance framework to help brands assess risk and leverage AI responsibly. Plus, you’ll learn principles for managing AI usage on your own teams.

PRNEWS Team

March, 2024

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Social Media Governance

Ashley Re of Wayne-Sanderson Farms discusses the importance of social media employee guidelines in protecting your organ...

Social Media Governance in an Era of Political Unrest

Ashley Re of Wayne-Sanderson Farms discusses the importance of social media employee guidelines in protecting your organization from reputational and legal risk.

PRNEWS Staff

November, 2022

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Employee Activism on Social

Rita Men of the University of Florida addresses best practices for using social media as an open forum to listen to empl...

Employee Activism on Social During Times of Unrest

Rita Men of the University of Florida addresses best practices for using social media as an open forum to listen to employees during these uncertain times, and will share how to best position your employees as advocates for your company.

PRNEWS Staff

November, 2022

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Training New Social Media Employees

Haley Correll of the American Red Cross shares how the organization onboards and teaches new employees to tie social med...

A Training System for New Social Media Employees

Haley Correll of the American Red Cross shares how the organization onboards and teaches new employees to tie social media back to the business.

PRNEWS Staff

September, 2020

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Crafting a Social Media Policy

Jamie Lieberman of Hashtag Legal offers training and compliance tips for those employees handling influencer marketing.J...

How to Craft a Social Media Policy That Covers All Your Bases

Jamie Lieberman of Hashtag Legal offers training and compliance tips for those employees handling influencer marketing.Jamie Lieberman of Hashtag Legal offers training and compliance tips for those employees handling influencer marketing.

PRNEWS Staff

September, 2020

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Staffing a Social Media Department

Sierra Barter of AAA shares a successful real-world org chart....

How to Staff a Social Media Department

Sierra Barter of AAA shares a successful real-world org chart.

PRNEWS Staff

September, 2020

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Branding/Marketing

How to Become a LinkedIn PR Thought Leader

In addition to doing great work for clients on LinkedIn, PR pros are becoming thought leaders in their own right. Attend...

How to Become a LinkedIn PR Thought Leader

In addition to doing great work for clients on LinkedIn, PR pros are becoming thought leaders in their own right. Attendees will hear from LinkedIn engagement experts who can speak to the ins and outs of boosting visibility and authority on the platform.

PRNEWS Team

November, 2024

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Optimizing LinkedIn Newsletter Engagement

LinkedIn newsletters are an excellent way to target a new social audience—by way of their email inboxes. You'll hear f...

Optimizing LinkedIn Newsletter Engagement

LinkedIn newsletters are an excellent way to target a new social audience—by way of their email inboxes. You'll hear from those who've found success with the medium and learn best practices for PR pros.

PRNEWS Team

November, 2024

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Leveraging AI for Social Media Content Creation

Learn how AI can streamline content generation, enhance creativity and improve engagement. Discover practical applicatio...

Leveraging AI for Social Media Content Creation

Learn how AI can streamline content generation, enhance creativity and improve engagement. Discover practical applications of AI for creating compelling visuals, writing captivating copy and personalizing content for diverse audiences. Discover how to integrate AI into your social media strategy to create a more efficient workflow.

PRNEWS Team

July, 2024

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Optimizing Content for AI-Driven Search

The proliferation of AI-generated content, originating from LLMs and beyond, i...

Optimizing Content for AI-Driven Search

The proliferation of AI-generated content, originating from LLMs and beyond, is transforming the way consumers search for and receive information. Learn how to navigate this new frontier by better understanding the state of AI search and the factors that may lead to success. You’ll come away with knowing the differences between generative AI chatbots, AI search and search-engines; EEAT, MEEEAT, and overlapping factors between SEO and GEO; and more.

PRNEWS Team

June, 2024

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Ethical AI: Building a Governance Framework and Internal Guidelines

According to the Institute for PR, ethical AI usage is a top concern for PR pros. And maintaining transparency and compl...

Ethical AI: Building a Governance Framework and Internal Guidelines

According to the Institute for PR, ethical AI usage is a top concern for PR pros. And maintaining transparency and compliance with industry regulations while upholding company values is critical. This session provides a governance framework to help brands assess risk and leverage AI responsibly. Plus, you’ll learn principles for managing AI usage on your own teams.

PRNEWS Team

March, 2024

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Leveraging AI for Creativity and Innovation: An OKCupid Case Study

AI has the ability to augment human creativity through content creation, writing, idea generation, and more. Through the...

Leveraging AI for Creativity and Innovation: An OKCupid Case Study

AI has the ability to augment human creativity through content creation, writing, idea generation, and more. Through the lens of an innovative case study, you’ll learn how dating app OKCupid used ChatGPT to write questions for its matching algorithm that boosted traffic to the app—and scored major media coverage as a result.

PRNEWS Team

March, 2024

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Brand Awareness

Emerging Issues for Brand Reputation in 2024

Panelists discuss trends and emerging challenges in brand reputation and crisis management, including the impact of curr...

Emerging Issues for Brand Reputation in 2024

Panelists discuss trends and emerging challenges in brand reputation and crisis management, including the impact of current events on brand messaging, proactive planning for social media reactionaries and negative reviews, and the expedited evolution of AI deepfakes, bots and misinformation.

PRNEWS Team

May, 2024

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Preparing Your Spokesperson for Crisis: Media Training

This presentation will feature in-depth insights and processes with a professional media trainer. We’ll look at proact...

Preparing Your Spokesperson for Crisis: Media Training

This presentation will feature in-depth insights and processes with a professional media trainer. We’ll look at proactively training leadership to be ready to answer any questions that may come up this year in regards to political support and donations, brand positions on current events and projecting a strong, positive brand presence overall.

PRNEWS Team

May, 2024

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Community Engagement

Employee Activism on Social

Rita Men of the University of Florida addresses best practices for using social media as an open forum to listen to empl...

Employee Activism on Social During Times of Unrest

Rita Men of the University of Florida addresses best practices for using social media as an open forum to listen to employees during these uncertain times, and will share how to best position your employees as advocates for your company.

PRNEWS Staff

November, 2022

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Digital & Technology

AI-Driven Measurement for Communicators

This session explores how AI is changing, and will change, how the industry measures PR performance, in particular relat...

AI-Driven Measurement for Communicators

This session explores how AI is changing, and will change, how the industry measures PR performance, in particular relating to media monitoring and analysis. We’ll show what tools are able to reap the benefits of AI’s efficiency and convenience and how the integration of AI into communications allows the measurement of campaign impact across channels.

PRNEWS Team

August, 2024

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How Artificial Intelligence Is Changing—and Will Change—PR

Experts from a variety of sectors discuss the state of AI adoption within the communications industry and the technology...

How Artificial Intelligence Is Changing—and Will Change—PR

Experts from a variety of sectors discuss the state of AI adoption within the communications industry and the technology’s influence on public relations moving forward. Topics include combatting disinformation and assessing risk, reconciling varied levels of AI proficiency within the industry, and how AI is shaping insights through automation and customization.

PRNEWS Team

March, 2024

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Ethical AI: Building a Governance Framework and Internal Guidelines

According to the Institute for PR, ethical AI usage is a top concern for PR pros. And maintaining transparency and compl...

Ethical AI: Building a Governance Framework and Internal Guidelines

According to the Institute for PR, ethical AI usage is a top concern for PR pros. And maintaining transparency and compliance with industry regulations while upholding company values is critical. This session provides a governance framework to help brands assess risk and leverage AI responsibly. Plus, you’ll learn principles for managing AI usage on your own teams.

PRNEWS Team

March, 2024

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AI Tools for Workflow Integration

AI tools have the potential to make workflows far more efficient—and the options available for PR professionals are mu...

AI Tools for Workflow Integration

AI tools have the potential to make workflows far more efficient—and the options available for PR professionals are multiplying. This session spotlights the latest and most practical AI tools that support workflow integration, plus a framework for evaluating new AI offerings in the marketplace.

PRNEWS Team

March, 2024

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Leveraging AI for Creativity and Innovation: An OKCupid Case Study

AI has the ability to augment human creativity through content creation, writing, idea generation, and more. Through the...

Leveraging AI for Creativity and Innovation: An OKCupid Case Study

AI has the ability to augment human creativity through content creation, writing, idea generation, and more. Through the lens of an innovative case study, you’ll learn how dating app OKCupid used ChatGPT to write questions for its matching algorithm that boosted traffic to the app—and scored major media coverage as a result.

PRNEWS Team

March, 2024

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Tips for Mastering AI Prompt Writing and Research

Large language models such as ChatGPT and Gemini provide major potential for communicators versed in AI prompt writing. ...

Tips for Mastering AI Prompt Writing and Research

Large language models such as ChatGPT and Gemini provide major potential for communicators versed in AI prompt writing. This session provides tips for optimizing generative AI prompts for communications-focused tasks, from refining research to exploring creator talent to pitching ideas effectively—all while ensuring the technology is used safely and with minimal risk.

PRNEWS Team

March, 2024

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Creating an AI Framework to Serve PR Business Goals

Attendees will learn how to organize and leverage an organization’s data to further business goals and set the stage f...

Creating an AI Framework to Serve PR Business Goals

Attendees will learn how to organize and leverage an organization’s data to further business goals and set the stage for future AI endeavors. You’ll come away with principles of data management; an exploration of opportunities and risks; how to implement AI pilot programs from ideation to rollout; and real-world examples of AI applications for communicators.

PRNEWS Team

March, 2024

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Getting Google's Attention with AI

Matt Raven of Look Left Marketing explains how AI-generated content may impact your search ranking....

How to Get Google’s Attention with AI Generated Content

Matt Raven of Look Left Marketing explains how AI-generated content may impact your search ranking.

PRNEWS Staff

June, 2023

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Technology in Media Relations

Michael Lamp of Hunter explores how technology can both help and hinder media relations efforts....

The Role of Technology in Your Media Relations Toolkit

Michael Lamp of Hunter explores how technology can both help and hinder media relations efforts.

PRNEWS Staff

December, 2020

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Using Multimedia in Pitching

Chris Broyles of KPMG discusses what to include—and what to skip—in pitches and press releases, but also how and whe...

Beyond the Press Release: Using Multimedia in Pitching

Chris Broyles of KPMG discusses what to include—and what to skip—in pitches and press releases, but also how and when to make those determinations.

PRNEWS Staff

December, 2020

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Digital Tools You Need

Matt Cortoy of Primrose Schools provides an overview of the platforms he prefers as an end user....

The Digital Tools You Need for When Your World Is Falling Apart

Matt Cortoy of Primrose Schools provides an overview of the platforms he prefers as an end user.

PRNEWS Staff

September, 2020

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Diversity, Equity & Inclusion

Strategic Shield: Handling Pushback on Championing DEI and ESG

PR professionals face unprecedented challenges in championing DEI and ESG initiatives for their organizations. Join our ...

Strategic Shield: Handling Pushback on Championing DEI and ESG

PR professionals face unprecedented challenges in championing DEI and ESG initiatives for their organizations. Join our expert panel as they unveil the strategies and tactics essential for navigating backlash on these topics. From crafting effective messaging to navigating various audiences, this session will equip attendees with the tools needed to defend and advance their organizations' commitments to DEI and ESG goals.

PRNEWS Team

May, 2024

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Writing with Inclusivity

Hollin Nies of Vansary explains how to eliminate exclusionary language in your communications....

Ensuring Your Words are Inclusive

Hollin Nies of Vansary explains how to eliminate exclusionary language in your communications.

PRNEWS Staff

July, 2023

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Practicing Impactful Allyship

Melissa Vela-Williamson of MVW Communications; Meghnaa Tallapragada, of Temple University; Miri Rodriguez of Microsoft; ...

Practicing Impactful Allyship

Melissa Vela-Williamson of MVW Communications; Meghnaa Tallapragada, of Temple University; Miri Rodriguez of Microsoft; and Neil Foote of NBPRS discuss best practices for moving beyond performative allyship.

PRNEWS Staff

May, 2021

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Preventing & Managing DEI Crises

Dwayna Haley; Matthew Lasky of GLAAD and Raina Fields of the Federal Reserve Bank of Richmond discuss how PR pros can wo...

Preventing & Managing DEI Crises

Dwayna Haley; Matthew Lasky of GLAAD and Raina Fields of the Federal Reserve Bank of Richmond discuss how PR pros can work to recognize and communicate biases inside their organizations and apply DEI principles to external messaging in a way that is both truthful and impactful.

PRNEWS Staff

March, 2021

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Communicating With Diverse Audiences

Alanna Bass of OKPlayer shares what works—and what doesn't–when communicating to online audiences in today's politic...

Communicating With Diverse Audiences

Alanna Bass of OKPlayer shares what works—and what doesn't–when communicating to online audiences in today's political and social climate.

PRNEWS Staff

September, 2020

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Messaging

Best Practices for Writing and Posting for Clients

In this session communication teams will learn how to define key content pillars for their executives, craft content tha...

Best Practices for Writing and Posting for Clients

In this session communication teams will learn how to define key content pillars for their executives, craft content that captures editor interest and use LinkedIn data to analyze content performance and guide future recommendations.

PRNEWS Team

November, 2024

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Optimizing LinkedIn Newsletter Engagement

LinkedIn newsletters are an excellent way to target a new social audience—by way of their email inboxes. You'll hear f...

Optimizing LinkedIn Newsletter Engagement

LinkedIn newsletters are an excellent way to target a new social audience—by way of their email inboxes. You'll hear from those who've found success with the medium and learn best practices for PR pros.

PRNEWS Team

November, 2024

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How Gen Z Is Using Social Media Today

This panel will explore the platforms Gen Z gravitates towards, the content they consume and create, and the trends driv...

How Gen Z Is Using Social Media Today

This panel will explore the platforms Gen Z gravitates towards, the content they consume and create, and the trends driving their online interactions. Gain insights on how to effectively reach and engage with this pivotal audience, ensuring your PR strategies resonate with the next generation of consumers and influencers.

PRNEWS Team

July, 2024

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Optimizing Content for AI-Driven Search

The proliferation of AI-generated content, originating from LLMs and beyond, i...

Optimizing Content for AI-Driven Search

The proliferation of AI-generated content, originating from LLMs and beyond, is transforming the way consumers search for and receive information. Learn how to navigate this new frontier by better understanding the state of AI search and the factors that may lead to success. You’ll come away with knowing the differences between generative AI chatbots, AI search and search-engines; EEAT, MEEEAT, and overlapping factors between SEO and GEO; and more.

PRNEWS Team

June, 2024

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Protecting Your Brand Reputation From Narrative Attacks Created By Misinformation And Disinformation

In the face of the World Economic Forum's 2024 Global Risks Report identifying misinformation and disinformation as the ...

Protecting Your Brand Reputation From Narrative Attacks Created By Misinformation And Disinformation

In the face of the World Economic Forum's 2024 Global Risks Report identifying misinformation and disinformation as the #1 global risk, understanding narrative attacks and their impact on your brand is crucial. You’ll learn the origins, tactics and impact of narrative attacks on organizations across the globe, valuable insights and strategies to protect your brand reputation, and learn to reduce risk by making better strategic decisions during times of crisis.

PRNEWS Team

May, 2024

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Invention in a Crisis: Lessons Learned from Creative Comebacks

PR pros known for their creativity and PR pros known for their crisis skills don’t always run in the same circles. But...

Invention in a Crisis: Lessons Learned from Creative Comebacks

PR pros known for their creativity and PR pros known for their crisis skills don’t always run in the same circles. But heart surgeons and brain surgeons work on the same patient, and there's a lot they can learn from each other. Adam Ritchie looks at brands in a crisis who invented their way through to the other side.

PRNEWS Team

May, 2024

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Adapting to New Media Norms

Learn about strategies to make the most of evolving media platforms, new forms of content creation for PR pros within th...

Adapting to New Media Norms

Learn about strategies to make the most of evolving media platforms, new forms of content creation for PR pros within the media relations space, and tapping influencers and ambassadors to meet your PR goals.

PRNEWS Team

December, 2023

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Social Media, Always On

Being Proactive in Response to the 24-Hour News Cycle

Rachel Negretti of Cox Communication shares a framework for how her organization has worked through brand campaigns in response to the news of the day, how and when she has convinced leadership not to respond to particular issues, and the importance of agility in a world dominated by social media.

PRNEWS Staff

September, 2022

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Media Training

Media Training Executives for Video and Audio Formats

Some of the largest engagement numbers on LinkedIn come from video—and now audio formats are in the mix as well. You'l...

Media Training Executives for Video and Audio Formats

Some of the largest engagement numbers on LinkedIn come from video—and now audio formats are in the mix as well. You'll learn how to prep and media train your executives for the platform's latest iterations.

PRNEWS Team

November, 2024

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Measurement

Best Practices for Media Measurement & Building a Framework

PR and communications teams are being asked to demonstrate ROI on earned media—but those metrics are evolving. Learn h...

Best Practices for Media Measurement & Building a Framework

PR and communications teams are being asked to demonstrate ROI on earned media—but those metrics are evolving. Learn how PR departments are planning and setting specific, measurable and realistic KPIs and objectives to align with business goals. Plus, learn how to build a measurement framework.

PRNEWS Team

August, 2024

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Leveraging Data to Measure PR Business Impact

Learn how to translate key insights, trends and performance metrics into compelling visualizations and narratives that d...

Leveraging Data to Measure PR Business Impact

Learn how to translate key insights, trends and performance metrics into compelling visualizations and narratives that drive informed decision-making and garner C-Suite buy-in. Leverage strategies to measure PR business impact in order to effectively communicate the value and impact of your initiatives.

PRNEWS Team

August, 2024

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Social Listening & Measuring Influencer Performance

This session focuses on the most effective social listening tools for PR and comms teams and how moving beyond vanity me...

Social Listening & Measuring Influencer Performance

This session focuses on the most effective social listening tools for PR and comms teams and how moving beyond vanity metrics can strengthen the value of PR to the organization. We’ll look at measurement tactics for both established and emerging social platforms, as well as how to measure the impact of influencer campaigns.

PRNEWS Team

August, 2024

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AI-Driven Measurement for Communicators

This session explores how AI is changing, and will change, how the industry measures PR performance, in particular relat...

AI-Driven Measurement for Communicators

This session explores how AI is changing, and will change, how the industry measures PR performance, in particular relating to media monitoring and analysis. We’ll show what tools are able to reap the benefits of AI’s efficiency and convenience and how the integration of AI into communications allows the measurement of campaign impact across channels.

PRNEWS Team

August, 2024

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Tools and Tactics for Measuring and Evaluating Reputation

We’ll look at tools available to PR professionals that assess public perception and provide data to measure reputation...

Tools and Tactics for Measuring and Evaluating Reputation

We’ll look at tools available to PR professionals that assess public perception and provide data to measure reputational impact. The session will show how the aggregation of data and subsequent analysis of multiple disparate sources can provide both qualitative and quantitative insights, allowing PR teams to respond quicker to changing reputation factors in the market.

PRNEWS Team

August, 2024

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Social Media Metrics—Beyond Fluff & Vanity

Move beyond surface-level metrics and delve into meaningful data that truly reflects your social media performance. Lear...

Social Media Metrics—Beyond Fluff & Vanity

Move beyond surface-level metrics and delve into meaningful data that truly reflects your social media performance. Learn advanced techniques for measuring earned virality, offering insights into how your content spreads organically. We’ll also explore methods to assess impact on emerging platforms like Threads and TikTok.

PRNEWS Team

July, 2024

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A Primer on SEO Tactics, Tools and Measurement for PR

Get an outline of the most up-to-date SEO tactics and tools for PR professionals. Plus, Lauren Meckstroth from The Abbi ...

A Primer on SEO Tactics, Tools and Measurement for PR

Get an outline of the most up-to-date SEO tactics and tools for PR professionals. Plus, Lauren Meckstroth from The Abbi Agency will address how to measure success from a PR perspective; outline key metrics associated with PR-driven SEO activities; provide examples of measurement reports and SEO-driven campaigns; and demonstrate its value to leadership.

PRNEWS Team

June, 2024

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The Value of Paid Versus Organic Post

Carrie Strehlau highlights the dos and don’ts of when to go organic versus when to add some dollars behind the posts....

The Value of Paid Versus Organic Post

Carrie Strehlau highlights the dos and don’ts of when to go organic versus when to add some dollars behind the posts.

PRNEWS Staff

September, 2023

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The Metrics that Matter for Social Media Success

Robyn Nissim of Social Proof Agency demonstrates the benefits and pitfalls of each metrics and show attendees how pairin...

The Metrics that Matter for Social Media Success

Robyn Nissim of Social Proof Agency demonstrates the benefits and pitfalls of each metrics and show attendees how pairing creative with these metrics can create unstoppable success.

PRNEWS Staff

September, 2023

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Measuring PR SEO Success

Lauren Meckstroth of The Abbi Agency demonstrates the top ways to measure SEO success from a PR perspective....

Measuring PR SEO Success

Lauren Meckstroth of The Abbi Agency demonstrates the top ways to measure SEO success from a PR perspective.

PRNEWS Staff

April, 2023

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Proving the Power of Influencers

Brandi Boatner of IBM shares ways to measure success, evaluate the return on investment, and make data-driven decisions ...

Proving the Power of Influencers

Brandi Boatner of IBM shares ways to measure success, evaluate the return on investment, and make data-driven decisions to improve the effectiveness of your influencer campaigns.

PRNEWS Staff

April, 2023

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Measuring Your Coverage

Echelle Rutschman of St. Jude Children's Research Hospital shares how to better align KPIs with executive expectations o...

Measuring Your Coverage, the Right Way

Echelle Rutschman of St. Jude Children's Research Hospital shares how to better align KPIs with executive expectations of your media coverage and ensure you’re measuring what matters most.

PRNEWS Staff

December, 2020

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Media Relations

Leveraging AI for Creativity and Innovation: An OKCupid Case Study

AI has the ability to augment human creativity through content creation, writing, idea generation, and more. Through the...

Leveraging AI for Creativity and Innovation: An OKCupid Case Study

AI has the ability to augment human creativity through content creation, writing, idea generation, and more. Through the lens of an innovative case study, you’ll learn how dating app OKCupid used ChatGPT to write questions for its matching algorithm that boosted traffic to the app—and scored major media coverage as a result.

PRNEWS Team

March, 2024

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Data-Driven Insights Unveiling Audience Preferences

Learn how to tailor media pitches and content to effectively connect with specific audience segments....

Data-Driven Insights Unveiling Audience Preferences

Learn how to tailor media pitches and content to effectively connect with specific audience segments.

PRNEWS Team

December, 2023

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Adapting to New Media Norms

Learn about strategies to make the most of evolving media platforms, new forms of content creation for PR pros within th...

Adapting to New Media Norms

Learn about strategies to make the most of evolving media platforms, new forms of content creation for PR pros within the media relations space, and tapping influencers and ambassadors to meet your PR goals.

PRNEWS Team

December, 2023

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Media Trends Shaping the Future

Explore the significant influence of social media, influencers, podcasts, streaming platforms and more on media relation...

Media Trends Shaping the Future

Explore the significant influence of social media, influencers, podcasts, streaming platforms and more on media relations strategies. The discussion will also encompass techniques for building connections with journalists and content creators in the digital landscape.

PRNEWS Team

December, 2023

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Building Trust in a Mistrusted Media Environment

Panelists will underscore the need to align media messaging with ethical standards and societal values, ensuring your co...

Building Trust in a Mistrusted Media Environment

Panelists will underscore the need to align media messaging with ethical standards and societal values, ensuring your communications resonate positively with your audience.

PRNEWS Team

December, 2023

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Making Earned Placements Work for You

Learn strategies to enhance the impact of these placements across various channels, including social media, internal com...

Making Earned Placements Work for You

Learn strategies to enhance the impact of these placements across various channels, including social media, internal communications, and partnerships. Gain insights into effectively measuring the performance of placements in relation to communication goals and adapting your approach for enhanced outcomes in future campaigns.

PRNEWS Team

December, 2023

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Building Authentic Relationships with Journalists

Examine the art of fostering authentic relationships with journalists within the digital communication landscape....

Building Authentic Relationships with Journalists

Examine the art of fostering authentic relationships with journalists within the digital communication landscape.

PRNEWS Team

December, 2023

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Pitching in the Shadows of Can’t-Miss News

Michael Kaye of OkCupid shares innovative tactics on how to leverage data to make sure your story penetrates in light of...

Pitching in the Shadows of Can’t-Miss News

Michael Kaye of OkCupid shares innovative tactics on how to leverage data to make sure your story penetrates in light of substantial news stories.

PRNEWS Staff

December, 2022

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Embracing Emerging Media

Emily Mekstan of Walgreens; Priscila Martinez ofThe Brand Agency; and Nicole Schuman of PRNEWS will discuss ways to buil...

Embracing Emerging Media

Emily Mekstan of Walgreens; Priscila Martinez ofThe Brand Agency; and Nicole Schuman of PRNEWS will discuss ways to build relationships with influencers and smaller digital outlets, determining whether to use mainstream or niche influencers, and how to balance traditional media with emerging media.

PRNEWS Staff

December, 2022

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Building a Virtual Media Plan

Christina Gayman shares tips for choosing the right virtual spokesperson, building meaningful relationships with the med...

Building a Virtual Media Plan

Christina Gayman shares tips for choosing the right virtual spokesperson, building meaningful relationships with the media in a virtual setting, and the unique opportunities to build trust in the virtual space.

PRNEWS Staff

December, 2022

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The New Role of Media Relations

Kyle Donash of USCellular discusses the need to think differently about the role of corporate communications and media r...

Redefining the Role of Media Relations in the Face of Society’s Dwindling Trust

Kyle Donash of USCellular discusses the need to think differently about the role of corporate communications and media relations from a content perspective.

PRNEWS Staff

December, 2022

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Local Media Relations

Laura Emanuel of Brownstein Group and Paige Funk of Nerd Street Gamers discuss the importance of localizing their storie...

The Importance of Local Media Relations

Laura Emanuel of Brownstein Group and Paige Funk of Nerd Street Gamers discuss the importance of localizing their stories to focus their relevance and increase the likelihood they get picked up, as well as tactics for laddering up from local to national media coverage.

PRNEWS Staff

December, 2020

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Measuring Your Coverage

Echelle Rutschman of St. Jude Children's Research Hospital shares how to better align KPIs with executive expectations o...

Measuring Your Coverage, the Right Way

Echelle Rutschman of St. Jude Children's Research Hospital shares how to better align KPIs with executive expectations of your media coverage and ensure you’re measuring what matters most.

PRNEWS Staff

December, 2020

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Making Your Executive Media-Friendly

Michael Collins of CFA Institute and Krystal Howard of Kroger share best practices for training their executives, as wel...

Making Your Executive Media-Friendly

Michael Collins of CFA Institute and Krystal Howard of Kroger share best practices for training their executives, as well as what to do if they go rogue.

PRNEWS Staff

December, 2020

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Using Multimedia in Pitching

Chris Broyles of KPMG discusses what to include—and what to skip—in pitches and press releases, but also how and whe...

Beyond the Press Release: Using Multimedia in Pitching

Chris Broyles of KPMG discusses what to include—and what to skip—in pitches and press releases, but also how and when to make those determinations.

PRNEWS Staff

December, 2020

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Nonprofit PR

Building a Crisis Team: Your Practical Blueprint

This session will provide attendees with the building blocks for organizing a strong team during a crisis in order to pr...

Building a Crisis Team: Your Practical Blueprint

This session will provide attendees with the building blocks for organizing a strong team during a crisis in order to produce positive outcomes even amid major challenges. PR practitioner and Ukrainian citizen, Julia Petryk, will present how forming a PR Army of a dozen communicators—amid the perils of war—helped global media tell the story through the perspectives of Ukrainian experts, authorities and witnesses.

PRNEWS Team

May, 2024

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PR Strategies for Handling the Business Implications of Unintended Crises

Unintended crises have an impact on many stakeholders. These can include your customers, employees and investors, amongs...

PR Strategies for Handling the Business Implications of Unintended Crises

Unintended crises have an impact on many stakeholders. These can include your customers, employees and investors, amongst others. In this presentation you’ll learn how to take control of and dispel communication to cement your brand as trustworthy and dependable.

PRNEWS Team

May, 2024

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Reputation

Invention in a Crisis: Lessons Learned from Creative Comebacks

PR pros known for their creativity and PR pros known for their crisis skills don’t always run in the same circles. But...

Invention in a Crisis: Lessons Learned from Creative Comebacks

PR pros known for their creativity and PR pros known for their crisis skills don’t always run in the same circles. But heart surgeons and brain surgeons work on the same patient, and there's a lot they can learn from each other. Adam Ritchie looks at brands in a crisis who invented their way through to the other side.

PRNEWS Team

May, 2024

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Preparing Your Spokesperson for Crisis: Media Training

This presentation will feature in-depth insights and processes with a professional media trainer. We’ll look at proact...

Preparing Your Spokesperson for Crisis: Media Training

This presentation will feature in-depth insights and processes with a professional media trainer. We’ll look at proactively training leadership to be ready to answer any questions that may come up this year in regards to political support and donations, brand positions on current events and projecting a strong, positive brand presence overall.

PRNEWS Team

May, 2024

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Building Trust in a Mistrusted Media Environment

Panelists will underscore the need to align media messaging with ethical standards and societal values, ensuring your co...

Building Trust in a Mistrusted Media Environment

Panelists will underscore the need to align media messaging with ethical standards and societal values, ensuring your communications resonate positively with your audience.

PRNEWS Team

December, 2023

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Communicating Your Brand POV on Social

Donetta Allen of Hunter; Ben Dorf of the Ad Council; and Rachel Walsh of Excel Sports Management share tips on deciding ...

Communicating Your Brand POV on Social

Donetta Allen of Hunter; Ben Dorf of the Ad Council; and Rachel Walsh of Excel Sports Management share tips on deciding which issues to speak about and the do’s and don’ts of responding on social media.

PRNEWS Staff

November, 2022

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Social Media & SEO

Best Practices for Writing and Posting for Clients

In this session communication teams will learn how to define key content pillars for their executives, craft content tha...

Best Practices for Writing and Posting for Clients

In this session communication teams will learn how to define key content pillars for their executives, craft content that captures editor interest and use LinkedIn data to analyze content performance and guide future recommendations.

PRNEWS Team

November, 2024

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How to Become a LinkedIn PR Thought Leader

In addition to doing great work for clients on LinkedIn, PR pros are becoming thought leaders in their own right. Attend...

How to Become a LinkedIn PR Thought Leader

In addition to doing great work for clients on LinkedIn, PR pros are becoming thought leaders in their own right. Attendees will hear from LinkedIn engagement experts who can speak to the ins and outs of boosting visibility and authority on the platform.

PRNEWS Team

November, 2024

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Media Training Executives for Video and Audio Formats

Some of the largest engagement numbers on LinkedIn come from video—and now audio formats are in the mix as well. You'l...

Media Training Executives for Video and Audio Formats

Some of the largest engagement numbers on LinkedIn come from video—and now audio formats are in the mix as well. You'll learn how to prep and media train your executives for the platform's latest iterations.

PRNEWS Team

November, 2024

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