Jessica Placencia
Marketing Manager
PR News
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PR News Announces the 2017 Agency Elite and Platinum PR Award Winners at a Luncheon Event in New York City 

The awards luncheon brought together 500 communications professionals to celebrate the innovative and inspiring campaigns of the year. 

New York, NY, September 15, 2017—PR News announced the winners for the Platinum and Agency Elite Awards at the Platinum PR & Agency Elite Awards Luncheon on September 14 at the Grand Hyatt in New York City. The winners and honorable mentions of the Platinum and Agency Elite Awards represent the innovative, risk-taking and strategic communicators setting the benchmark of excellence in the communications arena.

View the corporations, agencies, nonprofits and government organizations whose teams and campaigns won this year at

At the Platinum & Agency Elite Awards Luncheon, PR News inducted the ALS Association, American Greetings and MullenLowe, Bayer Corp., Home Depot Foundation, The Lustgarden Foundation and Taco Bell into the Platinum Hall of Fame for their most iconic campaigns. The crowd was moved to tears when Pat Quinn, co-founder of the ALS Ice Bucket Challenge came to the stage to share his story. "ALS has taken my ability to speak to you today," wrote Quinn. "This campaign changed the world forever and changed the trajectory of this disease. ALS' Ice Bucket Challenge showed the power of social media and the power of good people. And when your campaign is driven by passion and the hard work of people who refuse to be average, [your] power has no limits."

Other event highlights included "Platinum Dollar Listing" a game hosted by Bravo's Million Dollar Listing star, Ryan Serhant, where luncheon guests guessed the prices of New York properties for the chance to win tickets to Watch What Happens Live. A big highlight was also hearing who the 2017 winners were, of course! “The Platinum and Agency Elite Awards are more than just our way of honoring the year’s top teams and individual campaigns—taken together, they also celebrate the vision, ingenuity and passion of a rapidly evolving profession,” says Jerry Ascierto, Executive Editor of PR News. “Given the overwhelming quality and quantity of submissions, our judges had an extremely difficult task this year.”

PR News' Platinum PR and Agency Elite Awards are annual programs that recognize top communications campaigns across 40+ categories including media relations, social media, measurement, digital media and more. For more information on PR News awards, visit: For questions regarding the Platinum and Agency Elite Awards, contact Mary-Lou French at [email protected].

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries. For more information, visit