Whether you're a seasoned upper-echelon exec or an entrepreneur who has just launched a new product or service, media training is an iimperative when being interviewed by the press. But suppose the medium you're approaching is a non-traditional one, such as a podcast, what do you do then? Following are four short and succinct tips to help you be audio-perfect for this genre:
- Make it an interesting conversation: The best podcasts are short, informative and sound like an interesting conversation between individuals you would like to learn more about. Before your first meeting [to prepare an executive for an interview], listened to a podcast he/she has done. In addition to learning his/her views about business and competitive positions, you’ll get a sense of who he/she is as a person, including if he/she has a great sense of humor;
- Create word pictures: Think of good anecdotes or analogies that will make the podcast interesting and help listeners create word pictures in their heads as they tune into the interview. Prepare in advance with the interviewer as national talk show guests do. Tell them what stories you can share and get their feedback, as well as requests for areas they want to cover;
- Keep it short and punchy: Don’t use one-word answers, but also be conscious not to hog the microphone. Overly long answers will be edited down. Self-editing and conciseness will make sure your points are conveyed clearly, as you presented them; and
- Know your facts: Have facts and figures available to you, in case you’ll need them, along with any data or customer references you are able to cite. This way you can provide valuable proof points while you keep the conversation moving.
These tips were excerpted from the forthcoming PR News 2008 Media Training Guidebook. It was written by Michael Parker, senior manager, Lois Paul & Partners. To order this or any PR News guidebook, visit www.prnewsonline.com/store/.