To cut through the CES clutter and put the spotlight on Ford, the teams from Hill+Knowlton, Ogilvy Public Relations and Burson-Marsteller worked to engage every tech reporter and influencer to help shape opinions. The goals also included using CES as a launching pad to create a long-term ripple effect for PR and to further establish Ford innovation as a differentiator for consumers.
HillI+Knowlton Drives Ford’s CES Campaign for Auto Tech Dominance
