Join PRNEWS at the Washington Marriott Georgetown on December 12-13 for the Media Relations Next Practices Conference. At the Media Relations Conference, we’ll find and share new ways to successfully meet your biggest media relations challenges, including coping with shrinking newsrooms and fewer beat-specific reporters, media relations measurement, the ROI of brand newsrooms and as always, getting journalists to open and read your email pitches.
Discounted Deadline: September 20
In a fireside chat with editorial director Melissa Hoffmann, Soledad will discuss how she leveraged various communications channels to become an influencer and enhance her success and profile, and how she has used that to inspire change.
We'll open up the Media Relations Conference by having our speakers unpack their media monitoring strategies and talk about how to keep up with reporters in our ever-changing media landscape.
We’ll talk about:
These days, most pitching is handled on email and social platforms. Our panel of journalists and PR pros will share with you the pitch methods and formats that make journalists want to reply immediately, wherever the pitch is coming from. After they lead us through some best practices we’ll break into groups, write a mock pitch together or workshop your pitches that aren’t getting the responses you hoped.
What you'll learn:
As journalists feel mounting pressure to drive clicks for their publications, PR pros often offer sensational content as the main way to get a reporter's attention. In this session, you'll learn how to buck this trend with substance, find opportunities to insert your organization into trending news and help journalists get what they need most—not clicks, but more reader interaction with their stories.
What you'll learn:
In this session, you'll be advised on how you can better align your Key Performance Indicators with your senior leaders' expectations of your media relations programs. Attendees will have the opportunity to have their KPIs evaluated by our panel of measurement experts.
Whether your nonprofit communications team is an army of one or spread out across the country, there’s a good chance that you’re operating with limited to no budget. In this session, our trainers will share strategies for getting the most coverage out of a small spend.
Let’s face it—not every story that’s important to our mission also appeals to a general audience. When it comes to placing niche stories, there’s an art to finding an angle that resonates to those outside of your loyal audience or community. In this session, we’ll look at tried and true strategies for getting those hyper-specific stories in front of a wider audience. We’ll also workshop strategies for pitching some of the trickier stories you want to tell, so send those in ahead of time to email@example.com.
Federal and state regulations affect nonprofits across the board, from NGOs to tech advocacy groups and healthcare foundations. Though you may understand how these regulations affect your nonprofit’s day-to-day operations, they can limit the breadth of media relations strategy—affecting how and when you speak on an issue and making it hard to explain the effect regulations have on your organizations in the first place. In this session, we’ll workshop strategies for communicating regulatory issues to the press—and how to prevent those issues from hurting your outreach.
We’ll look at:
When a crisis hits your industry or sector, ignoring it is seldom an option. But when is it time to jump in, and when is it time and let other advocates speak up? We’ll close out this workshop by looking at strategies for inserting your organization into a national crisis in a genuine, meaningful way.
New media has not only drastically changed the way we consume content, but the way we earn coverage. As the media landscape continues to innovate with the ubiquity of podcasts and short-form video, the need for storytelling, reporting and pitching in a relevant medium remains constant. We’ll kick off the day with a frank discussion on how media relations strategies are changing, and staying the same, in this age of new media.
We’ll bring together a group of journalists across various beats with PR Pros and a leading company focusing on earned media management for an honest, unfiltered conversation about how to pitch stories so your pitches actually get opened, engaged with and covered.
If a digital newsroom remains a crucial part of any successful media relations strategy, why are so many online newsrooms in disrepair? In this session, we’ll hear from brands who completely refreshed their newsroom to meet its fullest potential and provide their media partners with an elevated experience
What you'll learn:
From news anchor to entrepreneur and philanthropist, Soledad O’Brien used her passion, strong work ethic and never-give-up attitude to skyrocket her career to household-name status. In a fireside chat with editorial director Melissa Hoffmann, Soledad will discuss how she leveraged various communications channels like Twitter to become an influencer and enhance her success and profile, and how she has used that to inspire change in the media landscape.
It’s no secret that audiences are more apt to trust a peer or a personality than a pitch, ad or story that directly from a brand. In this session, our experts will walk you through what it takes to build a results-based influencer marketing program that’s moves the needle on your KPIs.
What you'll learn:
There is no one way to execute your paid, earned, shared and owned content tactics in concert with each other. In this session, you’ll learn how to develop clear strategy for creating a multi-channel PESO approach so that each channel amplifies the other—and no resources are wasted on channels not getting results.
During this session, you'll learn how to:
If you’re not already convinced that crisis comms is all about being proactive, not reactive, consider this: Dr. Deborah Pretty of Pentland Analytics found that a crisis costs brands, on average, 5 percent of shareholder value during the first year after it occurs. We’ll close out the day by sharing strategies savvy communicators can use to make sure they’re ready for whatever crises may come, and conduct a mock crisis scenario to boot. You can’t prepare for everything, but nimble planning can make you ready for anything.
What we'll cover:
If you spend at least a quarter of your time in any of these areas, you should attend PRNEWS’ Conference:
What You'll Learn:
The Media Relations Conference will provide excellent networking opportunities. Beyond the sessions on every facet of media relations, you'll make long-lasting connections with other like-minded professionals during several scheduled networking breaks.
1221 22nd Street NW
Washington, DC 20037
Located near the intersection of three popular neighborhoods, Washington Marriott Georgetown is the ideal hotel for both business and leisure travelers. It is within walking distance of great shopping and dining in Georgetown and Dupont Circle; the Kennedy Center and two Metro stations are also within reach.
PRNEWS has a room block for this event. Be sure to book by November 20th to receive the discounted room rate.
Dates: December 11th - December 12th
Book room here
“This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great!”
Communications Manager, CIGNA
“Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media.”
External Relations, US Operations and Marketing North America, Procter & Gamble
“I learned more in one day than I’ve learned all year!”
Director, New Media, American Heart Association
“I was so impressed with the overall event. The quality of the presentations was top-notch, and the ability to network with like-minded people during the breaks and at lunch was invaluable.”
Director, Global Media Relations, SAP AG
“I thought it was incredibly relevant to the audience. I walked away with several key ideas that I can’t wait to implement on my clients behalf.”
Chief Public Affairs Officer, Clemson University
“Valuable, inspirational and practical content; lots of takeaways for action.”
Communications Director, Monterey Bay Aquarium
*The Alumni Rate: Past PRNEWS conference attendees get a special discounted rate of $995 for the conference. All event alumni registrations will be verified by the PRNEWS staff.
**Workshops: For an additional $495 you have the option to attend either the Pitching and Measurement workshop, or the Media Relations for Nonprofits workshop on December 12.
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates.
PRNEWS Subscribers Save More: PRNEWS subscribers save $300 on the Media Relations Conference and all PRNEWS events.
Team Rates: Join the many other companies who bring their teams to the Media Relations Conference so they can collectively learn, strategize and build a better mousetrap.
Questions? Contact Client Services
Invest In Your Future: Attending Media Relations Conference is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.
The PRNEWS Group is a go-to source that serves the communications and marketing community at corporations,
Yes, a room block is available for this event, book rooms here.
A variety of event sponsorship opportunities are available for these industry-known events. Please contact Katie Sullivan to book you spot soon as we have a limited number of slots available.
To be considered, please email Senior Content Manager, Justin Joffe at firstname.lastname@example.org.
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PRNEWS Certificate in Social Media.
We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; email@example.com for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to firstname.lastname@example.org. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to email@example.com.
Email questions to firstname.lastname@example.org. You may also call 1-800-777-5006 for additional assistance.
At the Media Relations Conference presented by PRNEWS, sponsors will reach hundreds of communicators looking to improve their digital strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Katie Sullivan at email@example.com.
The Feeding America network is the nation’s largest domestic hunger-relief organization with 200 food banks and 60,000 food pantries and meal programs. Together with individuals, charities, businesses and government we can end hunger. A portion of the PRNEWS’ Media Relations Conference ticket sales will go to Feeding America.
For questions related to event registrations, please contact:
If you would like to sponsor this event, please contact: