Get Your Copy of the Special Report “The State of Data-Driven Communications Strategies.”
There is profound uncertainty about the uses of data and of the value of the communications data that communicators share with senior leaders, according to a recent survey of communicators at the director level and, separately, at the VP level and above. The survey from PR News and PublicRelay, a media monitoring and analytics firm, looks at the day-to-day role of measurement and media analysis.
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