Preparing for and managing PR crises have risen to the top or near the top of the communicator’s responsibilities. In the digital era, with its 24/7 news cycle and social media, companies must constantly be ready to assess and react to threats that could develop into crises. Preparation has become paramount.

That’s why CS&A International, a specialist risk, crisis and business continuity management consultancy, joined with PRNEWS to gauge communicators’ attitudes toward crisis preparation. The survey of some 200 PR professionals yields reasons for confidence and concern. A majority of communicators told us their companies have crisis plans, but few practice crisis scenarios with regularity. Since practice is irreplaceable in preparing to handle a PR crisis, the survey’s findings and the analysis in this report make for important reading.

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