For PR, communications and marketing professionals, crisis is always lurking. And while no one can predict exactly when disaster will strike, knowing what to expect—and what to do if it does—can buy you precious time. Time, it turns out, is crucial...

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November, 2022

  • The Crisis Hot Zone:  Zuckerberg, Musk and Layoffs: How to and How Not to Deliver Bad News
  • Crisis Forecast:  Should ‘Woke’ Companies Be Worried?
  • Buzz Box:  Terms You Need to Know
  • Data: My Way or the Highway: Vendors Measure Misinformation and Disinformation
  • How To:  A Mix of High- and Low-Tech Solutions Can Overcome Deepfakes
  • Book Review: A Humble Guide to the Importance of PR Crisis and Corporate Reputation
  • Dialogue:  Members Only: Nimble, Cross-Functional Crisis Team Can Include External Players
  • Crisis Averted: Ye and Irving Incidents Emphasize the Importance of Timing in PR