Media Relations 2.0 Workshop: How to Leverage Social Media to Influence Journalists – Nov. 30

Become the Media Relations Expert at Your Organization!
Join us for this interactive, half-day workshop!
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This workshop will take place on November 30, from 8:30 a.m. - 12 p.m.,  the morning of PR News PR People Awards Luncheon and a day prior to the PR News Facebook Conference on December 1. All three events will be held at the National Press Club, in Washington, D.C. 

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Bonuses for Attending:

 Media Relations Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

This workshop is limited to 25 people to facilitate an interactive, hands-on environment addressing your specific needs.

Bring your team to this must-attend media relations workshop.  Take away smart tips, tools and next practices for managing and improving your media relations initiatives.

In this information-packed workshop, (before the same day PR People Awards Luncheon and a day before the Facebook Conference ), you’ll get the tactics and strategies you need to build the right relationships with the right reporters and media outlets.  You’ll learn how to identify the media influencers of your brand or your organization and monitor and act on what’s being said – or not said.  At this hands-on workshop, you’ll learn how to communicate with the media by leveraging social media. Whether it’s via Twitter, Facebook, LinkedIn or Google+, you’ll learn the best strategies for building meaningful relationships with the media. You’ll get the skinny on how reporters are using social media to cover their markets. And you’ll find out how you fit in – and how you can partner with the media online.

The Media Relations 2.0 Workshop is for communicators who still value media relations and recognize that the landscape has dramatically changed. It’s for PR professionals who understand the power of social media but are looking for the smartest and most effective ways to leverage these platforms and break through the noise to improve their media relations.

This 3-hour workshop will cover these key areas:

  • Online newsrooms
  • Storytelling techniques
  • Optimized press releases
  • Listening and monitoring campaigns
  • Generating buzz
  • Video creation and dissemination
  • Online groups where journalists hang out
  • Crisis management online
  • Twitter chats
  • LinkedIn strategies
  • Facebook etiquette

Workshop Trainer:


Johna Burke
Senior Vice President, BurrellesLuce

During a career spanning almost 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the work of communication professionals. For 11 years starting in 1989, she worked for U-Haul International, ultimately becoming head of public and investor relations. Johna joined BurrellesLuce in 2000 and serves as a vice president of the media monitoring and measurement firm. Johna is a highly rated speaker who is often invited to talk about best practices in public relations, and her commentaries on the subject have appeared in PR print and Web outlets. She is chair of the Southern Region of the International Association of Business Communicators (IABC).

Priya Ramesh
Director, Social Media Strategy, CRT/tanaka

Priya Ramesh currently oversees social media integration for CRT/tanaka, an award-winning marketing and public relations agency helping clients in the B2B, B2C, healthcare and nonprofit space embrace new media. Her work in social media integration has received several awards in Online Reputation Management (IABC Gold Quill, Society for New Communication Research), Best Integrated Marketing Campaign (AMA-DC) and Viral Video Campaign (Northern Virginia Technology Council).

Priya is a sought-after speaker in social media trends and has done several workshops and presentations at industry leading events like PRSA Travel & Tourism, Innovator's Studio, Virginia Municipal League Annual Conference (government communicators) and the PRSA International Conference. She is @newpr on Twitter and blogs about social media trends at the Buzz Bin, recently ranked in the Top 25 PR blogs by PRWeb and syndicated by Social Media Today, a leading voice in all things new media.


Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs 
  • Research
  • Social Media


Certificate of Completion:


Each registration comes with a personalized certificate of completion for attending the Social Media for Nonprofits Boot Camp.

Personalized Certificate for all Attendees


Price/ Location/ Local Hotels:

Media Relations Workshop:
How to Leverage Social Media to Influence Journalists
Workshop Time: Nov. 30 from 8:30 a.m.  - 12 p.m.

Price: $399 Per Person

Below are the Media Relations Workshop package options that include PR People, 15-to-Watch and Top Places to Work in PR Awards Luncheon and/or Facebook Conference:

  Per Person Group
(2 or more)
Media Relations Workshop & Luncheon  $725  $699
Media Relations Workshop & Facebook Conference  $1,270  $1,120
Workshop, Luncheon & Conference  $1,650  $1,550


The National Press Club
529 14th St NW
# 1300
Washington, DC 20045
Directions Metro Information

Hotel Room Block - Rate Ends Nov. 8:
PR News has arranged a room block at The Willard Washington, D.C., for
$329 a night. Go here to book your room, using code: MOJ.

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For questions about the workshop, contact Laura Berdichevsky at [email protected]; 301-354-1610 or to register by phone contact Saun Sayamongkhun at [email protected]; 301-354-1694.

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About PR News

News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars.


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