Industry Happenings Fleishman-Hillard acquired May 15 R. Duffy Wall & Associates, a Washington, D.C.-based lobbying firm. The firm has a staff of 25 and annual billings of $6 million. It will operate as a wholly… Continued
Uncategorized
Association Status Report
May 25th, 1998 by PRNEWSAssociation For the Big Guys? Firms with net incomes under $1 million won’t be able to join the newly formed trade association, a handful of executives learned at Counselors Academy last week. The PR association… Continued
Staving Off Competition Through Employee Contracts
May 25th, 1998 by PRNEWSPALM SPRINGS, CALIF. – Departing employees who can lure clients away are a constant threat. Prevention tactics range from legal covenants to simply treating employees better, speakers said at PRSA’s Counselors Academy held here last… Continued
Employees’ Take on Busting the Bank
May 25th, 1998 by PRNEWSDow Chemical [DOW] conducted an employee survey shortly after announcing its bankruptcy. During the troubles, executives were available frequently to answer questions and admitted when they didn’t have all the answers. The survey results: 71%… Continued
From Counselors Academy: Firing Clients to Better Your Bottom Line
May 25th, 1998 by PRNEWSPALM SPRINGS, CALIF. – Firing clients has become more common as PR executives try to reengineer firms, increase profit margins through employee retention and restructure work environments. So, gone are the days when clients call… Continued
Media Monitor
May 25th, 1998 by PRNEWSIn this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight or trip invitation to the Bahamas or digital camera that you sent to 30 select… Continued
Maxwell House Cause Partnership Brews Brand Recognition
May 25th, 1998 by PRNEWSFor a brand that has evoked warm, homey Americana scenes for more than 100 years, a recent partnership and cause-related campaign of Kraft Foods’ Maxwell House Coffee Company seems a natural. The campaign, "Maxwell House… Continued
Industry News
May 18th, 1998 by PRNEWSOn the Radar Screen: Food Lion Taps Cone For Cause-Related Marketing Food Lion, the North-Carolina grocery company that took on ABC’s "PrimeTime Live" and won $5.5 million, plans to promote its employees’ decade-long support of… Continued
Op-Ed Alert
May 18th, 1998 by PRNEWSIn addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued
Media Insight – Southern Living
May 18th, 1998 by PRNEWS<A Southern Living 2100 Lakeshore Drive, Birmingham, Ala. 35209-6721 ph: 205/877-6000 Editors at Southern Living, the genteel magazine that’s the South’s polished editorial pearl, aren’t hip on the phone pitch and were a little standoffish.… Continued