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News Briefs

May 25th, 1998 by

Industry Happenings Fleishman-Hillard acquired May 15 R. Duffy Wall & Associates, a Washington, D.C.-based lobbying firm. The firm has a staff of 25 and annual billings of $6 million. It will operate as a wholly… Continued

Association Status Report

May 25th, 1998 by

Association For the Big Guys? Firms with net incomes under $1 million won’t be able to join the newly formed trade association, a handful of executives learned at Counselors Academy last week. The PR association… Continued

Staving Off Competition Through Employee Contracts

May 25th, 1998 by

PALM SPRINGS, CALIF. – Departing employees who can lure clients away are a constant threat. Prevention tactics range from legal covenants to simply treating employees better, speakers said at PRSA’s Counselors Academy held here last… Continued

Employees’ Take on Busting the Bank

May 25th, 1998 by

Dow Chemical [DOW] conducted an employee survey shortly after announcing its bankruptcy. During the troubles, executives were available frequently to answer questions and admitted when they didn’t have all the answers. The survey results: 71%… Continued

From Counselors Academy: Firing Clients to Better Your Bottom Line

May 25th, 1998 by

PALM SPRINGS, CALIF. – Firing clients has become more common as PR executives try to reengineer firms, increase profit margins through employee retention and restructure work environments. So, gone are the days when clients call… Continued

Media Monitor

May 25th, 1998 by

In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight or trip invitation to the Bahamas or digital camera that you sent to 30 select… Continued

Maxwell House Cause Partnership Brews Brand Recognition

May 25th, 1998 by

For a brand that has evoked warm, homey Americana scenes for more than 100 years, a recent partnership and cause-related campaign of Kraft Foods’ Maxwell House Coffee Company seems a natural. The campaign, "Maxwell House… Continued

Industry News

May 18th, 1998 by

On the Radar Screen: Food Lion Taps Cone For Cause-Related Marketing Food Lion, the North-Carolina grocery company that took on ABC’s "PrimeTime Live" and won $5.5 million, plans to promote its employees’ decade-long support of… Continued

Op-Ed Alert

May 18th, 1998 by

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

Media Insight – Southern Living

May 18th, 1998 by

<A Southern Living 2100 Lakeshore Drive, Birmingham, Ala. 35209-6721 ph: 205/877-6000 Editors at Southern Living, the genteel magazine that’s the South’s polished editorial pearl, aren’t hip on the phone pitch and were a little standoffish.… Continued