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When Microsoft Corp. [MSFT] approached Shandwick/New York in November 1996 to promote its new "Barney ActiMates" interactive toy, the firm faced an equal number of possibilities and challenges. While Shandwick had the leverage of promoting… Continued

June 12-14: "Education Conference," Public Relations Society of America,College Park, Md., 212/955-2230, http://www.prsa.org. June 14-17 : "IABC 1998 International Conference," International Association of Business Communicators, Hyatt Regency, New Orleans, 800/776-4222; http://www.iabc.com. June 18-19: "PR Open… Continued

PAG Study Shows Southwest Flying High in Customers’ Minds Just when you thought the kudos bestowed upon Southwest Airlines may have come to a halt, the company comes out on top in a recent report… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

166 Madison Avenue, 4th Floor Newsroom, New York, NY 10016-5432 Founded in 1966, Black Radio Network is one of the oldest and largest minority oriented radio networks, broadcasting to 168 stations nationwide. The network covers… Continued

A growing breed of PR executives are giving large PR houses a run for the money because clients are hiring smaller firms for their experience, not for their prestigious brand names. The idea of a… Continued

The likelihood that your company won’t be touched by today’s frenetic business climate is probably close to nil. But a strong communications plan based on managing brand reputation can be an insurance policy in the… Continued

On the Radar Screen PR Agency Missteps On Size of E3 If you need help with your taxes, don’t call on Bender, Goldman & Helper. In its June 1 press release on the Electronic Entertainment… Continued

New Hires The Aker Partners names Gregory Howard as associate partner to its Washington D.C.,-based office; he was a publicist at Fenton Communications. Allied Domecq, Southfield, Mich., names Earnestine Perry corporate communications director for Allied… Continued

Award: AV Video and Multimedia Producer Top 100 Deadline: July 1 (applications are due) Dec. 7 (awards presented at ceremony at San Francisco Museum of Modern Art) Entry form INFO: AV Video and Multimedia Producer… Continued