Social Media & SEO

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.