Reputation

PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them. 

Social impact has become an important pillar of brand reputation management, and communicators play an important role in establishing narratives that outlast our culture’s current focus on ESG.

This piece explores how nations can benefit from global brand building to attract tourists, engage investors and nurture diplomatic ties while avoiding a white-wash of their histories.

PRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.

While CNN’s Chris Licht may have been flattered by the offer of a profile, it was up to his comms team to point out the drawbacks. To ensure your leadership profile doesn’t go sideways and achieves the desired result, consider our contributor’s best practices.

There’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.

Like anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.

According to our contributor, award entries remain a strong tactic for building reputation and awareness of your business. 

To stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.

Many have suggested that Bud Light and Regina Canada didn’t do enough research for their recent campaigns. Contributor Katie Paine argues that the brand crises would not have been prevented by better research, as the target audiences were not driving the backlash in either instance.