The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.
Reputation

Learning About Crisis From Sports Controversies
May 22nd, 2025 by Nicole SchumanSports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released “Sports Crisis Communications: Cases and Controversy.”

PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
May 15th, 2025 by Nicole SchumanThis week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

Coach Bill Belichick Is Playing on a New PR Field
May 13th, 2025 by Andrea ObstonIn this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

What Warren Buffett’s Retirement Teaches PR Firms About Enduring Influence
May 9th, 2025 by Davis RichardsonWarren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.

Earning Trust, Adding Value: Comms’ Silver Lining Amid Tariff Chaos
May 6th, 2025 by Dustin SigginsIt’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.

Pope Francis: A Model for Masterful Communication
April 25th, 2025 by Dan RenePope Francis was known for many things including his humility, compassion and willingness to confront difficult issues. Perhaps one of his most enduring legacies is how effectively he communicated.

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
April 24th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?

A New Take On Thought Leadership: The Power of Community Engagement
April 23rd, 2025 by John McCartneyHere’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.

Top Tips: Sustainability Communications
April 22nd, 2025 by Nicole SchumanIn this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values.