Topics

According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the 2% of the population… Continued

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million… Continued

The E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture’s 2008 Global Media Content Survey. The poll revealed that such revenue has grown… Continued

The Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March 2008, U.S. Internet users watched a total of… Continued

For all communication professionals, the emergence of corporate social responsibility as a modus operandi is great news. It is an ideal opportunity for communicators to grab hold of a portfolio that is certain to get… Continued

Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

Environmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical… Continued

According to a survey conducted by Dr. Katerina Tsetsura, University of Oklahoma, a large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from… Continued

Press releases can be be a powerful PR tool that can promote key developments for your client. However, if written poorly, the media may ignore it no matter how newsworthy the topic. To write an… Continued

Whether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their… Continued