Messaging

This week’s PR Roundup examines an AI-generated McDonald’s holiday ad gone wrong, a new study by Ruder Finn that reveals employee optimism around AI, and Beaches going all-in on experiential for an Elf on the Shelf vacation no family will soon forget.

America 250 offers something PR professionals rarely get: a year-long hook with sustained national attention. This is not a one-day news cycle; it is a once-in-a-generation opportunity to align stories with America’s history.

How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?

As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships with their audiences.

This week’s PR Roundup examines how a nationwide shredded-cheese recall put brand trust and transparency to the test, Black Friday chatter revealing just how quickly attention spikes—and disappears—in today’s media ecosystem, and Meals on Wheels delivering one of the season’s most resonant Giving Tuesday messages.

You must own your career story before AI or others define it for you.

If it feels like every brand has been running a sale for months, you’re not imagining it. According to a recent CNBC report, consumers are showing clear signs of discount fatigue ahead of Black Friday.

How healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.

This week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.

LinkedIn is a great place to break business news. But the facts are only half the story. If your executives are sounding more like a press release than like the unique human they are, it’s time for a refresh.