Media Training

While there can be pressure to adopt every new medium in the digital age, true value comes from choosing channels that best support short and long-term business goals, rather than blindly embracing the latest podcast trend.

PR Roundup examines how to respond when your leadership insults members of the media, using the example of Trump and a reporter he called “piggy,” how the Cloudflare CEO responded after another outage and a new report acknowledging that users want brands on Bluesky for customer care.

Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

[Editor’s Note: Democratic candidate for New York City Mayor, Zohran Mamdani, won the New York Mayoral Election on Nov. 4, 2025.] Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means… Continued

In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

Warren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.

Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.