Media Training

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means to connect and win in the digital age. Grounded in multilingual storytelling, community-first outreach, intersectional identity and multichannel presence, his campaign… Continued

In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

Warren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.

Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.

Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else.

Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Year’s 2025. The perpetrators of both violent incidents had procured their vehicles from the app.

The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.