Media Relations

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.

PR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday.

“PR is losing its leadership position in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch.

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O.

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.