Media Relations

educating reporters on complex topics is important for communicators

Educating Reporters on Complex or Uncommon Topics

July 31st, 2023 by

The more availability and knowledge PR pros have to educate the reporter, the easier the job for everyone. 

Smart technology concept with global logistics partnership Industrial Container Cargo freight ship, internet of things Concept of fast or instant shipping, Online goods orders worldwide

5 Tips to Boost Supply Chain Coverage in a Slow News Cycle

July 26th, 2023 by

Now that supply chains have stabilized, getting bites from reporters on supply chain story pitches requires a bit more strategy. Here are five ways to increase your odds of securing media interest.

Businessman and Businesswoman Meeting

Data Roundup: Pitching Podcasts, Broadcasters; The Value of Thought Leadership

July 13th, 2023 by

In this data roundup, we look at journalists’ response rates for podcasts and explore tips for pitching podcasters. We also review a study examining the value of thought leadership and the importance of getting your executives to post on social.

lessons learned

Lessons for PR Pros from the Trump Criminal Indictment

July 3rd, 2023 by

As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.

Digital World Map Hologram Blue Background

Establishing Media Relations in a Foreign Market

June 1st, 2023 by

Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.

A woman puts her finger up to her lips in a shushing sign, while on the phone, looking at a laptop screen. She is telling the person on the other end that this is important information for an exclusive.

Pitching an Exclusive: Do’s and Don’ts

May 31st, 2023 by

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

Understanding a Lawsuit News Flow for Optimum Communications Strategy

May 24th, 2023 by

A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.

Spring cleaning concept with supplies over floral background

Spring Clean Your Earned Media Mindset

May 17th, 2023 by

Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.

Breaking News Live on World Map Background. Business / Technology News Background. Vector Illustration.

Pitching Media When a Breaking Story Dominates the News Cycle

April 26th, 2023 by

Our author suggests considering these things when faced with a breaking news and timing dilemma.

twitter, desktop and mobile

Top Five Tips: As Twitter Changes, so Does Pitching

April 25th, 2023 by

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.