Media Relations

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PR Realities You Won’t Find in Communication School Textbooks

September 12th, 2022 by

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’

September 1st, 2022 by

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

Mixing Data with Human Interaction Can Maximize Media Relations

July 27th, 2022 by

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

Earned Media’s Importance Will Grow as Recession Looms

July 21st, 2022 by

A slowing economy is the wrong time for companies to halt communication and marketing. Earned media is an efficient tool in such moments.

Media Relations’ Dirty Secret: ‘Spray and Pray’ Pitching ‘Experts’ Works, but for How Long?

July 1st, 2022 by

Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.

Getting Media Coverage in Cleantech and other Exploding Sectors

June 20th, 2022 by

[Editor’s Note: This essay uses the cleantech sector as an example. Its takeaways apply to many sectors.] Despite shaky capital markets and a seemingly overnight reduction in private-tech startups’ value, the cleantech/renewable energy/sustainability sector is… Continued

How PR Pros Can Adapt to Gannett’s Revised Editorial Guidelines

June 14th, 2022 by

Gannett urged its 250 local newspapers to halt national-related op-eds in favor of regional expertise. Here’s how local pitches can work.

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Negative Articles Won’t Hurt Too Much, and They Might Help

June 8th, 2022 by

You’ve heard it before, but here we go again: ‘without measuring, you’re just guessing.’ More proof of this maxim’s truth comes from Onclusive and its new report, which analyzed 120,000 earned media articles published on… Continued

Options, Education and Good Delivery: Making the Difficult Media Relations Conversation Easier

June 7th, 2022 by

Your executive has a sure-fire news story, but you know it won’t interest media. How do you break that bad news to her and keep your job?

Confectioners Association’s Successfully Sweet Pitch During Pandemic

June 2nd, 2022 by

With June beings National Candy Month, we spoke with Carly Schildhaus, senior manager of public affairs, National Confectioners Association (NCA). She emphasizes the data-driven approach of the group’s communicators and touts the business aspects of NCA’s 25th annual Snacks & Sweets Expo. In addition, she discusses how NCA’s communicators touted chocolate’s sales boom during the pandemic.