There’s much value in studying PR in college. On the other hand, there are a lot of practical ins and outs about PR that students can miss. This is especially so when it comes to media relations, particularly when your instructors aren’t working media. Veteran PR pro and former journalist Arthur Solomon offers nine insights about PR that you might have missed in college.
The digital era is wonderful in many ways, though social media can sink a brand that runs a tone-deaf ad campaign quicker than you can say, ‘Why didn’t we have a PR pro at the table in the first place?’ Here are seven tips for PR pros to consider that will help brands avoid cultural missteps when they roll out ad campaigns.
When you look at Huffington Post senior reporter Emily Peck’s career, she’s been deliberately revving up her pace. Peck has gone from the monastic rhythm of a monthly magazine, to a daily newspaper, to an exclusively digital news source. These days, she doesn’t have time for pitches. Or press conferences. You have one chance to catch her with an informative email subject line. Here are some more insights.
Earned media often is dismissed as time-consuming and old-fashioned. Yet amplifying earned media hits with a rabid fan base can be a highly effective PR tactic. Just ask the team at Schitt’s Creek. The comedy series from tiny Pop TV has ridden earned media to four Emmy nominations. Go get some free media.
Despite what you might have heard, most journalists are not out to get you or your brand’s executives. On the other hand, just because content creators are nice people, doesn’t mean you shouldn’t be prepared for an interview. Veteran PR pro and former journalist Arthur Solomon offers tips PR pros can use to ensure that interviews go smoothly.
With another presidential debate tonight, Democrats should should embrace lessons from American pop culture and PR, a former celebrity magazine editor and current PR pro argues. With a reality star in the White House, it’s the campaign strategy that will give the Democrats a fighting chance.
Working on communications for a startup has its joys and issues. Veteran startup PR pro Shana Starr offers guidance for the communicator who’s just stepping into the startup space. She recommends extensive research, which will inform a solid media relations plan and help PR pros position a startup in the market.
During our Aug. 22 PRNEWS Webinar, “Boost Coverage With Your Own Brand Newsroom,” Jennifer Nycz-Conner, director of brand communications at Hilton, Kevin Deane, digital design director at Northeastern University, and Jen Schertz, senior communications manager for Certified Angus Beef, discussed their organizations’ journeys to build and nourish in-house brand newsrooms that gain the attention of the media and appropriate audiences.
From its leveraging of fan affection for the character to communicating gratitude in the face of uncertainty, Marvel’s handling the uncertainty of its film future with Spider-Man is a masterclass in how to say “I don’t know” to your stakeholders with a delicate touch. Whether on quarterly earnings calls or organizational restructuring meetings, communicators should take note of Marvel’s tact for the times when we need to navigate uncertain waters with our own teams.
Like most journalists, sports reporter Bobby Trosset gets inundated with emails, announcements, press releases, and loads of correspondence that are all trying to grab his attention. How can you get to the top of a busy journalist’s inbox? Trosset has some tips for communications professionals who want to get his attention.