Media Relations

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Kansas City Chiefs quarterback Patrick Mahomes slams his helmet to the ground in frustration after losing to the Buffalo Bills on Dec. 10, 2023.

PR Roundup: Mahomes’s Outburst, Journalism Predictions and Gifts for PR Pros

December 14th, 2023 by

This week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.

9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit

December 6th, 2023 by

Nine key takeaways for PR pros from our Media Relations Virtual Summit.

When Not to Pitch a Story

November 29th, 2023 by

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

PRNEWS Announces 2024 Agency Elite Top 100

November 27th, 2023 by

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

Ilena Di Toro, a Pr practitioner, was also a contestant on Jeopardy as you can see in this screenshot from the game show Jeopardy

What Do “Jeopardy!” and PR Have in Common?

November 17th, 2023 by

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.   

Happy multiracial parents and their kids laughing during family meal on Thanksgiving in dining room.

PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation

November 16th, 2023 by

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

Precision Pitching Secures Media Coverage and Meaningful Journalist Relationships

November 15th, 2023 by

The process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.

Computer Monitor screen, concept of overflowing inbox email and trying to garner a busy journalist's attention

Creating an Effective Press Kit: Key Components

November 10th, 2023 by

A ‘how to’ on creating a press kit that can impress editors and journalists.

hands typing on a laptop keyboard can show how a great subject line can help a PR pitch stand out

The Art of the Pitch: Crafting Subject Lines That Resonate

November 6th, 2023 by

The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

the friday news dump

The Friday News Dump Is Counter-Productive in the Social Media Age

October 19th, 2023 by

The Friday news dump has turned into a match ready to light your worst news on fire.