Media Relations

9 Things About PR They Didn’t Teach You in College

October 11th, 2019 by

There’s much value in studying PR in college. On the other hand, there are a lot of practical ins and outs about PR that students can miss. This is especially so when it comes to media relations, particularly when your instructors aren’t working media. Veteran PR pro and former journalist Arthur Solomon offers nine insights about PR that you might have missed in college.

Launching an Ad Campaign: A Step-by-Step Method for PR

October 8th, 2019 by

The digital era is wonderful in many ways, though social media can sink a brand that runs a tone-deaf ad campaign quicker than you can say, ‘Why didn’t we have a PR pro at the table in the first place?’ Here are seven tips for PR pros to consider that will help brands avoid cultural missteps when they roll out ad campaigns.

A Journalist Tells All: Grabbing This Huffington Post Writer’s Attention Is Tough

October 1st, 2019 by

When you look at Huffington Post senior reporter Emily Peck’s career, she’s been deliberately revving up her pace. Peck has gone from the monastic rhythm of a monthly magazine, to a daily newspaper, to an exclusively digital news source. These days, she doesn’t have time for pitches. Or press conferences. You have one chance to catch her with an informative email subject line. Here are some more insights.

Schitt’s Creek’s Tips for Budget-friendly PR and Emmy Nominations

September 20th, 2019 by

Earned media often is dismissed as time-consuming and old-fashioned. Yet amplifying earned media hits with a rabid fan base can be a highly effective PR tactic. Just ask the team at Schitt’s Creek. The comedy series from tiny Pop TV has ridden earned media to four Emmy nominations. Go get some free media.

Tips to Prepare Your Executive for an Interview

September 18th, 2019 by

Despite what you might have heard, most journalists are not out to get you or your brand’s executives. On the other hand, just because content creators are nice people, doesn’t mean you shouldn’t be prepared for an interview. Veteran PR pro and former journalist Arthur Solomon offers tips PR pros can use to ensure that interviews go smoothly.

PR Tips for Democrats to Connect with the American Public

September 12th, 2019 by

With another presidential debate tonight, Democrats should should embrace lessons from American pop culture and PR, a former celebrity magazine editor and current PR pro argues. With a reality star in the White House, it’s the campaign strategy that will give the Democrats a fighting chance.

Position, Research and Tell Stories: PR Tips for Startups

September 11th, 2019 by

Working on communications for a startup has its joys and issues. Veteran startup PR pro Shana Starr offers guidance for the communicator who’s just stepping into the startup space. She recommends extensive research, which will inform a solid media relations plan and help PR pros position a startup in the market.

Webinar Recap: Boost Coverage With Your Own Brand Newsroom

August 30th, 2019 by

During our Aug. 22 PRNEWS Webinar, “Boost Coverage With Your Own Brand Newsroom,” Jennifer Nycz-Conner, director of brand communications at Hilton, Kevin Deane, digital design director at Northeastern University, and Jen Schertz, senior communications manager for Certified Angus Beef, discussed their organizations’ journeys to build and nourish in-house brand newsrooms that gain the attention of the media and appropriate audiences.

Communicating Unknowns: PR Lessons From the Spider-Man Rights Dispute

August 27th, 2019 by

From its leveraging of fan affection for the character to communicating gratitude in the face of uncertainty, Marvel’s handling the uncertainty of its film future with Spider-Man is a masterclass in how to say “I don’t know” to your stakeholders with a delicate touch. Whether on quarterly earnings calls or organizational restructuring meetings, communicators should take note of Marvel’s tact for the times when we need to navigate uncertain waters with our own teams.

A Journalist Tells All: Getting the Attention of a Busy Broadcast Journalist

August 26th, 2019 by

Like most journalists, sports reporter Bobby Trosset gets inundated with emails, announcements, press releases, and loads of correspondence that are all trying to grab his attention. How can you get to the top of a busy journalist’s inbox? Trosset has some tips for communications professionals who want to get his attention.