Media Relations

Ask A Reporter

Ask a Reporter: Ben Fischer, Staff Writer, Sports Business Journal

July 7th, 2020 by

Recently, our team at PRNEWS decided to revive a series for our readers: “Ask a Reporter.” With logistical changes in the workforce, as well as a news cycle that just won’t quit, PR and media need to work more harmoniously than ever to get the public the information it needs. During “Ask a Reporter” we will interview a fellow journalist, finding out what works best for them when it comes to media relations.

newspapers lined up

Navigating Media Relations in the New Normal is Similar to Pre-Virus Times

July 1st, 2020 by

Developing relationships with content creators remains a top priority for media relations pros. The pandemic has forced adjustments in this area, but the fundamentals of media relations remain stable.

business people collaborating

Value and PR Must be Linked to Maintain Business Strength During COVID-19

July 1st, 2020 by

Faced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.

Gilead Sciences Outlines Pricing Process for Treatment in Statement

June 29th, 2020 by

While the announcement of an effective drug treatment available worldwide for those suffering from the cryptic virus should be something to celebrate, delving into an explanation about pricing for a possibly life-saving drug may cause some reader’s stomachs to churn. Gilead’s statement attempts to strike a delicate balance, focusing on the importance of the treatment while justifying its value. 

The Return of Pro Sports Makes Safety Communication a Priority

June 24th, 2020 by

With the return of sports comes real challenges. It’s not only the configuring of a shortened or limited season, but ensuring employee and player safety and well-being through a global pandemic. How should these entities communicate to stakeholders that restarting sports is a viable option?

LeBron James

How LeBron James Might Involve Brands in the Voter Suppression Battle

June 23rd, 2020 by

Many brands have said they support #BlackLivesMatter. Some have taken direct action to back up their words. It is possible LeBron James may ask them to support the effort to register black voters and fight voter suppression, a source of structural racism, James says.

We Need PR Pros to Help a Confused Public on Coronavirus

June 16th, 2020 by

Confusion over coronavirus continues. Are things getting better or worse? Is the glass half full or half empty? It depends on whom you listen to? Cases are rising in 18 states. They’re declining in 22 states. Is the rise in testing the reason for increases in cases? Can someone without a political agenda tell us? Please.

tech stories

Four Ways Tech Companies Can Get Coverage During the Pandemic

June 15th, 2020 by

Media relations profs at tech companies should be taking advantage of new work dynamics to roll out provocative and original news release storylines. Four subjects in particular make for compelling narratives.

people wearing masks

WHO Said What? Confusion Erupts Over Virus Transmission

June 9th, 2020 by

While it didn’t make a splash, there was coronavirus news yesterday. In truth, WHO made a bit of a mess with its press briefing. Things got so bad, it had to clarify some of what it said Monday during a briefing Tuesday. In PR terms, it was a headache.


PRSA Chief: Always Communicate Compassion and Civility

June 9th, 2020 by

In a wide-ranging interview, PRSA chair T. Garland Stansell argues that diversity and inclusion should be year-round concerns for communicators. In addition, he believes PR pros have a vital role to play in combatting the scourge of misinformation about coronavirus treatments. “People are looking for direction and leadership, and it is our job to be truthful, transparent, and trustworthy,” he says.