When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s… Continued
Media Relations
When It Rains, It Doesn’t Have to Pour: How to Manage a Business Crisis Effectively and Come Out Better Than Before
July 8th, 2008 by Iris DorbianWhen the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media. After all, if you don’t have anything good to… Continued
Eight Ways to Manage Media Response During Litigation
July 7th, 2008 by Iris DorbianTo manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to… Continued
How Medical Products Companies Should Handle Media When in a Legal Dispute
June 30th, 2008 by Iris DorbianPatent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is… Continued
Mastering E-mail Etiquette to Media
June 30th, 2008 by Iris DorbianThere’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst… Continued
How to Make Your Online Pressroom Reporter-Friendly
June 23rd, 2008 by Iris DorbianSome online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that… Continued
Learning From Tim Russert
June 23rd, 2008 by Iris DorbianPerhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise… Continued
Media Guideposts for Emergency Situations
June 23rd, 2008 by Iris DorbianOne of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should… Continued
Are You Ready to Tell Your Story? Crisis Planning in a 24/7 Media Environment
June 16th, 2008 by Iris DorbianFor as long as we can remember, media training included telling clients to “triage” media this way in a crisis: • Do radio interviews first because they broadcast every hour. • Next, talk to the… Continued