Internal Communication

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Mixed Bag: 88% Bullish on PR Returning to Size After Pandemic, but 70% Concerned about Future

June 2nd, 2020 by

Our latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.

NYSE Chief’s Reopening Message as Bullish as the Market

May 26th, 2020 by

There’s no more iconic symbol of US business than the NY Stock Exchange (NYSE). Specifically, its floor. That floor reopened today. How its president Stacey Cunningham communicated it likely will serve as a template for other businesses.

covid-19 crowd of people in masks

Diversity and Inclusion Remain Essential During the Pandemic

May 26th, 2020 by

In the wake of events of the past few days, we’ve decided to slow or suspend many of our activities on this site so we can reflect on diversity and inclusion. As one of the authors of the essay, Angela Chitkara, said, “People are hurting. We need to take a good look at ourselves and ask what kind of society and organization do we want to be.”

Team Rubicon

Team Rubicon’s PR Efforts Fuel Progress for the Veteran-Led Organization

May 22nd, 2020 by

As we’ve all learned during crisis, outcomes for progress trend higher when we work together, rather than in silos or on individual endeavors. In honor of Memorial Day, PRNEWS talked with Team Rubicon, a veteran-led non-profit that serves communities by mobilizing veterans and civilians to help people prepare, respond and recover from disasters and humanitarian crises.

Communications to Play Large Role in Restaurants Reopening

May 20th, 2020 by

With all 50 states reopening in some fashion today, many people are wondering when it will be safe to eat out again. In this first of a series about reopening various industries, we examine the role communications will play. In the case of reopening restaurants and other eateries, communication will be key.

PRNEWS GRADES: Brand Responses to Coronavirus for the Week of May 10

May 15th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

Why Zoom Should Not Be Used for Everything, Particularly Layoffs

May 14th, 2020 by

It seems that no industry can escape coronavirus economic fallout, with the gig economy especially feeling the pain. As citizens shift their daily activities to become more home-centered, rideshare services like Uber and Lyft see… Continued

agency contract

Three Ways COVID-19 is Reshaping PR Agencies

May 12th, 2020 by

As the pandemic continues, PR agencies are rethinking how they structure their business, looking at their staffing models and contract templates. Three trends have emerged that can keep agencies above water.

How Internal Communications is Evolving During the Pandemic

May 11th, 2020 by

Coronavirus is changing so many things, internal communications included, argues Jesse Hamlin, who runs corporate communications at Avalara, the global tax firm. As the pandemic continues, internal communicators will need to monitor the needs of employees so messaging can adapt to the changing conditions.

How to Create a Communications Plan for Reopening

May 8th, 2020 by

With reopening touching so many industries, there is no one-size-fits-all communications strategy. But communicators will be left holding the mic, responsible for over-communicating policies and practices to employees, customers and other stakeholders. Here are tips to help.