Digital & Technology

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.