Digital & Technology

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns.

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.