▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
Digital & Technology
6 Tips for PR Pros at SXSW—and for Those Keeping Score at Home
March 8th, 2012 by Sahil PatelIf you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW.
Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications
March 7th, 2012 by Bill MiltenbergThe man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration
March 6th, 2012 by Bill MiltenbergGoogle shared statistics with the New York Times to prove that its social network is alive and well.
Digital Media Radically Transforming Marcom Process
March 6th, 2012 by PRNEWSThe majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
Rush’s Advertisers Just the Latest Targets of Online Activism
March 5th, 2012 by Sahil PatelRush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.
Social Watch: Players Top the Tweet Chart During NBA All-Star Weekend
March 5th, 2012 by PRNEWSLeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.
How to Design a Triage System for Social Media
March 5th, 2012 by Beth HaikenMaking informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.
Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients
March 5th, 2012 by Hilary JM TopperThere’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.
PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline
March 1st, 2012 by Steve GoldsteinFacebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.