Digital & Technology

Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.

How do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?

With all the chatter, it’d be easy to assume that ChatGPT and its generative AI siblings are on the verge of rendering writers extinct. However, they shouldn’t let apprehension get in the way of exploring AI’s potential to help them become better writers.

To stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.

PRNEWS rounded up a few generative AI tools that have come out in recent weeks to help communicators save time and increase productivity.

PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.

LinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

A PR pro experiences SXSW for the first time and shares her key takeaways.

To TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app. 

In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.