Crisis Management

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How Firefighting Tactics Can Extinguish Your Next PR Crisis

November 22nd, 2021 by

Crisis pros can learn from firefighters. While firefighters’ reverence for training is well known, it’s not automatic. They, too, battle complacency.

Crisis Leaders Need Emotional Intelligence

November 16th, 2021 by

Reading McDonald’s CEO Chris Kempczinski’s ill-conceived comments about recent shooting deaths of two children in Chicago (including one in a McDonald’s drive-thru) prompted out contributor to write about the Emotional Intelligence Quotient, or EQ.

A Plan for Teaming with IT to Build a Communicator-Led Cyber Regime

November 16th, 2021 by

Viewing the threat of ransomware through numbers illustrates its gravity. It takes an average of 280 days to identify and contain a breach and costs $1.85 million to remediate, double the 2020 figure. More than half (52 percent) of all breaches are deemed malicious.

More than half of organizations compromised in the past three years deployed some form of automated security system. This suggests that technology alone is not enough. The IT team must purposefully build, review and test a cybersecurity plan. So, how can communicators contribute? They can partner with experts to clearly explain this complex topic to the C-suite and employees.

Barclays Puts Boss Out to Sea After He Sails 2x to Jeffrey Epstein’s Private Island

November 16th, 2021 by

Jes Staley wasn’t the first financial-sector heavyweight to step down after reports surfaced that he had ties with the late, notorious Jeffrey Epstein. Preceding the CEO of Barclays to the exits was billionaire Leon Black, CEO and chairman of Apollo Global Management, a private equity firm. Similarities between the Staley and Black stories are useful for crisis communicators.

Travis Scott performing at a concert with bright lights

Police Response to Astroworld Tragedy Shows Importance of Timing, Risk Management

November 8th, 2021 by

The Astroworld Tragedy is gut-wrenching. A source told The New York Times that Houston Police Chief Troy Finner shared concerns about crowd control directly with performer Travis Scott in a visit right before the show. Municipal PR veteran John Guilfoil shares some PR learnings so far.

The Not-So-Jolly Aaron Rodgers Controversy’s PR Lessons

November 8th, 2021 by

Football star Aaron Rodgers tarnished a stellar and lucrative reputation when he tried to get cute with the press about the COVID-19 vaccination.

man in joker costume, woman in devil costume, smiling at camera

Terrifying PR Costume Ideas for Halloween 2021

October 28th, 2021 by

Feeling uninspired this Halloween? The PRNEWS team has you covered with scary PR-related costume ideas, or at the very least, tales to tell around the campfire.

Why You Should Include a Crisis Communication Plan in Your 2022 Budget

October 19th, 2021 by

Making crisis communication part of 2022 planning and strategy is critical. Effective planning, including an evaluation of a company’s crisis process, team, tools and resources, ensures organizations are prepared to respond in a timely, effective and responsible manner.

NFL football

Urban Meyer Gets First NFL Win, But the League’s Potential Crises Loom

October 19th, 2021 by

The National Football League has endured a slew of issues and crises in the past five years. This month’s Crisis Averted takes a look at the most recent issues.

What to Do When You Find Yourself Advising a Company That Lacks a Crisis Plan, PR or Media Relations Pros

October 19th, 2021 by

This month’s question stems from a scenario we heard about recently. A crisis communicator entered a potential crisis situation. The crisis pro didn’t know the company. He discovered it lacked a crisis communication plan. In addition, it did not have PR pros or media relations personnel on staff.