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Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.

PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.

Banana Ball’s handling of one recent story holds just as many lessons about the value of restraint and discipline in communicating through a crisis.

Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal.

It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.

PRNEWS has unveiled the winners of the 2026 PRNEWS Purpose & Impact Awards, which recognize the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact.

We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.

Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.

From an Air Canada air traffic control crisis at LaGuardia Airport, to a PR workforce stretched thin by expanding expectations, to fans rewriting the rules of live sports engagement during March Madness—this week’s PR Roundup covers timely moments and data for all communicators to learn from.

ABC must tell all it knows about what happened with casting this season’s “The Bachelorette,” no matter how bad, to reclaim trust with its viewers and advertisers.