Social Media & SEO

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.

Leaders in social media for internal communications may offer useful lessons for the rest of us.

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind.

Twitter on Thursday reversed course on a change to its “block” feature following negative reaction from users. The move is a potent reminder for PR pros to listen carefully to their audiences and customers. In a digital age, decision making by corporate fiat increasingly seems like a losing proposition.

Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously.

Winner: Chris Hook, Director of Enthusiast and Component PR, Social Media and Product Reviews, AMD At the beginning of 2013, Chris Hook inherited a portfolio in turmoil, a team of zero, and a mission to… Continued

Winner: Joanna Cochran, Director, Consumer, WCG Joanna Cochran has led crisis communications training and programming for Bugaboo strollers during a major recall, and has expertly guided clients through identification of key influencers and analytical insights… Continued

Winner:  Fred Sainz, Vice President of Communications and Marketing, Human Rights Campaign Fred Sainz is the man who induced more than 10 million Facebook users to change their profile pictures to an iconic red equal-sign… Continued