Social Media & SEO

We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.

With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical.

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.

The moving company that assisted with our house move last week sent us a hard-working crew. Hauling boxes and furniture to and fro, they didn’t spend much time chatting, but when they did they usually… Continued

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.

When the time is right to use Periscope for a live product demo, a fireside chat with your CEO, your nonprofit’s fund-raising event or a day-in-the-life look at your company, you’ll need some pointers about the technical details of a Periscope broadcast.

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines.

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works.