Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.
Media Relations
Navistar Wins Platinum PR Award for ‘A Boss Saves Jobs, Helps the Community’ Campaign
September 29th, 2011 by PRNEWSCaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence
September 26th, 2011 by PRNEWSCompelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.
Will Cuomo’s New Transparency Pass the Crisis Test?
September 23rd, 2011 by PRNEWSAfter being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain.
Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?
September 19th, 2011 by PRNEWSThe Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?
Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?
September 19th, 2011 by PRNEWSThe Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?
How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies
September 15th, 2011 by PRNEWSCommunications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.
PR News Announces Winners of 2011 Platinum PR Awards
September 14th, 2011 by PRNEWSAt a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.
2011 Platinum PR Awards: Satellite Media Tour
September 14th, 2011 by PRNEWSWinner: InterContinental Hotels Group (IHG) – Holiday Inn Launches ‘Honeymoon on Us’ with an SMT by Reality Star Melissa Rycroft Amid the relaunch of its Holiday Inn brand that included a $1 billion investment in… Continued
2011 Platinum PR Awards: Media Relations
September 14th, 2011 by PRNEWSWinner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that… Continued
2011 Platinum PR Awards: Crisis Management
September 14th, 2011 by PRNEWSWinner: Deveney Communication – Louisiana Office of Tourism BP Oil Spill Response On April 20, 2010, an explosion and oil leak devastated tourism in the Gulf Coast region. By July 15 the leak was capped,… Continued