Media Relations

Basic fact-checking can save you—and your media contacts—a world of grief.

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

With the right strategy, an exclusive can make your story’s importance rise significantly.

With the right strategy, an exclusive can make your story’s importance rise significantly.

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

Co-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two… Continued

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued