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Rather than thinking of December holidays as a dead zone, think of it as one of the most efficient, high-signal periods of the year to reach journalists. Provided, that is, your pitch is relevant and on-point.

This week’s PR Roundup examines an AI-generated McDonald’s holiday ad gone wrong, a new study by Ruder Finn that reveals employee optimism around AI, and Beaches going all-in on experiential for an Elf on the Shelf vacation no family will soon forget.

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with Substack or LinkedIn.

America 250 offers something PR professionals rarely get: a year-long hook with sustained national attention. This is not a one-day news cycle; it is a once-in-a-generation opportunity to align stories with America’s history.

Discover how AI visibility tools are revolutionizing PR client reporting. Our presenters reveal strategies for tracking competitors, identifying top sources and optimizing content for better visibility.

This week’s PR Roundup looks at how Vanity Fair and journalist Olivia Nuzzi decided to part ways after a public scandal, how Instagram is promoting its Teen Accounts through conversations with Usher and his kids, and what was the word of the year on social media in 2025?

How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?

As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships with their audiences.

In this clip, Reinoso discusses the secret formula for crafting engaging headlines, subheadings and quotes in press releases which can capture AI and human attention effectively.

This week’s PR Roundup examines how a nationwide shredded-cheese recall put brand trust and transparency to the test, Black Friday chatter revealing just how quickly attention spikes—and disappears—in today’s media ecosystem, and Meals on Wheels delivering one of the season’s most resonant Giving Tuesday messages.