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In this exclusive Q&A, Reinoso explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators.

Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.

As consolidation reduces the number of PR agency partners and rising costs make retainers tougher to swallow, in-house teams are evolving.

PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.

Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.

Dorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience.

Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.

In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.

Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.

Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.