Co-Winner: Cisco Systems—Cisco's Corporate Social Media Team
The Cisco corporate social media team has been instrumental in establishing Cisco as the go-to resource for Internet of Everything news and other online technology content. From a trendsetting corporate newsroom to riveting mini-documentaries, the social media team has spearheaded several projects that have reinstated the brand as the ultimate technology storyteller and positioned Cisco as an innovative thought leader in the technology space.
To promote the Internet of Everything and other Cisco initiatives, the social media team launched its Writers Program, enlisting 15 renowned technology journalists from around the globe to help develop curate and share content. During the campaign, the Network accumulated 1.6 million unique visitors and a total of 4.3 million page views. The Network also accrued 163,000 social sharing referrals. Consistent amplification across social media channels continues to drive new traffic to Cisco’s online newsroom.
Co-Winner: MWW—Working Harder, Working Smarter
Whether creating socially savvy influencer content for clients or sustaining long-term relationships with major brands, MWW’s social team has demonstrated leadership and a commitment to originality through their extensive client work. As paid, owned and earned media continue to converge, MWW remains at the forefront of finding new ways to capitalize on advertising and analytics to generate meaningful buzz and relationships for their clients. The team has launched and managed successful advertising programs for diverse companies. Never afraid to try something new, the team has consistently focused on using quality content, trying new ad formats, integrating across social and digital platforms and making every dollar count.
Understanding that converged media is only successful when special attention is given to optimization, the team has given special attention to analytics in 32014. Building new relationships with key tools has allowed MWW to dive deeper on metrics and reporting. Their insights and reporting for clients does more than just track numbers—they build insights on integrated programs that highlight how paid, owned and earned PR programs come together to move the needle.
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