PR News 2016 Diversity in PR Awards: Organization

Winner: Concepts, Inc.

When it comes to doing business, a diverse team means more perspectives on how to confront challenges and achieve success. While the term “diversity” is typically used in reference to differences in race, culture or gender, it actually encompasses an infinite range of human experiences—including disability.

For more than 10 years, Concepts, Inc. has worked to advance disability diversity not only internally, through its own employment practices, but also externally, through the conception and execution of numerous public outreach campaigns designed to help employers and others understand the value people with disabilities add to America’s workplaces and economy.

For example, “Who I Am” is the third in a series of PSAs produced by Concepts for the Campaign for Disability Employment (CDE), a multi-organization initiative funded by the U.S. Department of Labor’s Office of Disability Employment Policy that encourages employers and others to recognize the value and talent people with disabilities add to America.

It features nine diverse people with disabilities—some obvious and some not—sharing the many ways they describe themselves, from personal interests to family relationships to occupations. Among the participants were television actor RJ Mitte, best known for his roles in AMC’s “Breaking Bad” and ABC Family’s “Switched at Birth.” Concepts solicited Mitte’s participation in cooperation with disability advocacy organization United Cerebral Palsy, which is a partner in the CDE.