Winner: Lubrizol Corporation - Rebrand Lubrizol Diversity and Inclusion (D&I)
The Lubrizol Corporation is a technology-driven company that combines complex specialty chemicals to optimize the quality and value of its customers’ products while reducing their environmental impact. Its company philosophy focuses on treating each employee with dignity and a sense of worth and supporting open communication between employees at all levels. As Lubrizol's diversity and inclusion campaign developed, the company promoted the campaign by providing employees with new and consistent messages to generate curiosity around the topic.
As a result of its efforts, Lubrizol was named the best employer in Northeast Ohio, increased the number of voluntary participants in the company’s diversity programs and created a series of resource groups for employees of color. An internal survey indicated that Lubrizol employees felt connected with the initiative, which was considered the highest priority of the program. This overwhelmingly positive response indicated that the company’s efforts to ensure that all employees felt included and connected was resonating.