Stories by Robert Conner

lgbtq, trans and intersex rights concept - multiracial human hands showing thumbs up over rainbow progress pride flag on background

Show, Don’t Tell, Pride Stories This Month

June 8th, 2023 by

Companies must communicate thoughtfully—and authentically—throughout LGBTQ Pride month this June. Consumers are paying attention, and “rainbow washing” will backfire. Lazily slapping rainbow colors on logos for one month simply won’t cut it in 2023. Many… Continued