Stories by Matthew Schwartz

This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy.

Breaking through the proverbial clutter online is one of the biggest challenges facing communicators. The challenge grows more acute when there’s a holiday that brands and organizations want to leverage to boost their visibility. With its new “Halloween Hills” experience, Target is killing two birds with one stone.

The PRSA’s 2014 international conference wraps up on Tuesday afternoon. PR News spoke with the association’s leadership to get a sense of the multiple challenges facing communicators and where the PR industry goes from here.

If social media efforts are to flow to the top and bottom and lines, communicators first need to develop an auditing plan.

Women, of course, now dominate the PR field, but not necessarily in the executive suite, which continues to be run (for the most part) by men.

Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram

If you add a lot of hype or, worse, are lose with the truth in your communications (either written or spoken) it might result in getting your brand or organization some exposure. But what happens when the information is questioned and, ultimately, shown to be false or embellished?

How much do you listen to your constituents via social channels? Be honest. A recently released Pew report should worry communicators who are tasked with cultivating a dialogue with, customers, prospects and other stakeholders, particularly via social channels. Pegged to Edward Snowden’s 2013 revelations of widespread government surveillance of Americans’ phone and email records, the survey […]

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.

AT&T’s “It Can Wait” campaign demonstrates that—for brands that want to be associated with safety and sound thinking—a one-shot deal won’t suffice.