Stories by Jacob Streiter

hands wresting the sheet of paper and making paper ball after mistake during writing

PR Tip: Don’t Simply ‘Trust Your Gut’

July 27th, 2023 by

There exists a powerful-yet-overlooked path that undoubtedly, unequivocally will help you strengthen your “PR gut.” How do you make progress along that path? By making mistakes.

Diagram and calculator on money background

How Managing PR Is Like Managing Your Finances

July 5th, 2023 by

Our contributor outlines some ways in which managing PR and managing finances are similar. These include setting goals, budgeting appropriately, taking risks and understanding compound interest.

Graphic illustration dialogue between two people. Communication. Telepathy. Empathy.

Why Empathy is a PR Pro’s Most Powerful Asset and Overlooked Liability

May 23rd, 2023 by

Our contributor argues that the most powerful and profound asset any PR professional can have is a strong, adept sense of empathy.