Looked at clinically, we know that the president’s communications skills can’t help but influence the tone of civic discourse online and, to a lesser degree, in person. Individuals and organizations must swim in, navigate and adapt to these incivil waters.
Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.
Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.
PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!
Frontline workers are a company’s most valuable asset, yet many organizations fail to connect with them on a consistent basis.
One viral moment can destroy a reputation overnight. And that reality played out at the US Open on August 29, 2025, when Polish CEO Piotr Szczerek snatched an autographed hat meant for a young fan from tennis star Kamil Majchrzak. The boy was left heartbroken; the internet was outraged. Here’s how to beyond an apology and take full accountability.
What do you do when your boss seems ready to dismiss your work as “just press releases”? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here’s how.
This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative.
Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.
In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.
Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.