Taylor Swift and Travis Kelce’s Engagement Is the Ultimate Cross-Industry Brand Play
August 27th, 2025 by Nicole TideiTaylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.
AI Bots: Identifying and Defending Your Brand
August 25th, 2025 by Nicole SchumanIn this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.
PRNEWS Reveals the 2025 Platinum Awards Shortlist
August 18th, 2025 by PRNEWSWe’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.
PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
August 14th, 2025 by Nicole SchumanThis week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued
Are We in the Opposite of Cancel Culture?
August 13th, 2025 by Meghan TisingerWhen a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.
Superman Just Needs a Good Publicist
August 12th, 2025 by Matthew LibassiIn the most recent Superman film, smart PR strategy could have helped the Man of Steel.
PRNEWS Reveals the 2025 Platinum Awards Shortlist
August 18th, 2025 by PRNEWSWe’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.
PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
August 14th, 2025 by Nicole SchumanThis week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued
Are We in the Opposite of Cancel Culture?
August 13th, 2025 by Meghan TisingerWhen a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.
Superman Just Needs a Good Publicist
August 12th, 2025 by Matthew LibassiIn the most recent Superman film, smart PR strategy could have helped the Man of Steel.