Archive:

The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information.

Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.

PR pros commonly say they love their jobs because no day is quite the same. A given day for a communications professional can include many different, exciting challenges—from handling media relations during a front-page crisis to implementing a new social media platform to coordinating the latest corporate sustainability initiative and everything in between.

If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization.

Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization).

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.

The revenge of old media, the popularity of PR and IHOP’s new dish.

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?